Moyo Odeniyi

Commercial Sales Leader & Medical Devices Expert

With 10+ years in the medical device sector, I'm a commercially-driven leader specializing in EMEA sales strategy, team development, and revenue growth. My unique blend of biomedical science training (MSc, Nottingham Trent) and commercial acumen enables me to bridge clinical and business objectives effectively.

Core Expertise:

• Sales Leadership: Manage 35+ indirect reports across EMEA, implementing coaching programs that improved performance by 15% while reducing turnover 20%

• Revenue Growth: Consistently deliver 20%+ YoY growth through pricing strategies, distributor optimisation (40% revenue increase in Africa), and NHS contract negotiations ($500M in recurring revenue)

• CRM Transformation: Salesforce specialist increasing adoption 25% and forecasting accuracy through customised training and data governance

• Product Launches: Lead EMEA rollouts achieving 95% certification rates via blended learning programs and field coaching

Commercial Execution:

I excel in complex sales environments, having standardized pricing across Welsh Health Boards while expanding service offerings (I-STAT, Afinion). My KOL engagement strategies enhance market presence, and I've successfully transformed underperforming distributor partnerships through joint business planning.

Operational Strengths:

• Sales enablement program design (e-learning, workshops, playbooks)

• Cross-functional leadership (aligning Medical, Marketing & IT)

• Data-driven decision making (Power BI, Cognos)

• NHS procurement processes & SLA negotiation

Technical Proficiencies:

• CRM: Salesforce (Admin-level), Veeva

• Analytics: Power BI, IBM Cognos

• Medical Devices: Abbott I-STAT, Afinion, Freestyle Libre, Siemens POCCelerator

Career Highlights:

• At Abbott Point of Care: Scaled commercial operations supporting $2MM+ territories

• Regional Account Manager: Drove 19% profit growth through strategic pricing

• Biomedical Scientist: Clinical experience with Abbott/Siemens diagnostic systems

Education & Development:

• MSc Biomedical Science | Nottingham Trent University

• Global Citizen Development Program (Abbott 2021)

• Certified in Adult Learning Principles for sales training

My approach combines analytical rigor with practical field experience - having spent 85%+ time traveling to support teams across EMEA. I'm particularly passionate about implementing patient-centric commercial strategies that align clinical value with business objectives.

What Sets Me Apart:

1. Dual clinical/commercial perspective

2. Proven ability to turnaround underperforming markets

3. Data-led approach to sales team development

4. Hands-on experience with NHS procurement

This unique skillset allows me to drive commercial success while maintaining focus on improving patient outcomes through innovative medical technologies.