Monica Leary Paid Media Expert
LinkedIn Profile - |-
Google Ads | Meta Ads | YouTube Ads | Strategic Planning & Consulting
PROFESSIONAL SUMMARY
Results driven performance marketing professional with 10+ years of experience in paid media with an emphasis on lead generation. Expert in managing multi-channel digital campaigns across Paid Search/SEM (Google & Bing) and Paid Social (Meta, LinkedIn, Instagram). Skilled in strategy development, data analysis, and client relations, with a proven track record of optimizing smaller budgets as well as budgets exceeding $200,000/month while driving significant ROI. Passionate about learning and using innovative techniques to engage audiences, generate awareness, leads and sales and deliver measurable business growth.
KEY SKILLS
Paid Search Ads
Paid Social Ads
Display Ads
Video Ads
Google Analytics
Google Tag Manager
Conversion Tracking
Strategic Media Planning
Landing Page CRO
PROFESSIONAL EXPERIENCE
Owner, Freelance2020 - Current
Westwood Media Remote
I specialize in delivering affordable, results-driven marketing solutions for small businesses while offering consulting services to larger agencies. My focus is on crafting tailored campaign strategies, optimizing performance, and empowering clients to achieve their marketing goals within budget.
Client Roster: Pacaso Homes, BlueVine, American Fence and Railing, FreMon Scientific, APrime Technology, SparkFarm and more!
Industries: Real Estate, Financial, Healthcare, Technology, Local Services
Focus: Lead Generation and Brand Awareness
Associate Director, Performance & StrategyJuly 2024 - Current
Local Factor Group Remote
Lead strategic planning and execution of performance marketing campaigns to ensure clients achieve their business goals. My focus is on driving customer success through data-driven optimization, team leadership, and effective cross-functional collaboration.
Spearhead strategic media planning and execution for diverse clients, optimizing SEM, Paid Social and programmatic campaigns to meet KPIs.
Lead, mentor and train the paid media team, overseeing campaign creation, budget management, and SOP development.
Implemented a lead generation strategy for SEM accounts, achieving a 60% increase in online leads and reducing cost per conversion by 30-40%.
Subject matter expert in YouTube ads. Create client intake form, trafficking template, and pricing along with best practices and launch and QA checklists for both DV360 and Google Ads.
Manage end to end client lifecycle: Assist sales in pricing and strategy for new RFPs and manage day to day internal/external relationships providing regular deliverables and communicating performance optimization, industry updates and innovations
Lead account manager on larger, more strategic hybrid accounts. Focus on client retention and upselling and growth.
Senior Performance Marketing ManagerAugust 2022 – July 2024
Local Factor Group Remote
Manage and optimize multi-channel advertising campaigns to maximize ROI and meet client KPIs. Focusing on Budget management, strategic planning, and cross-platform performance analysis to drive measurable business growth.
Leverage Google Analytics and Tag Manager to set up advanced conversion tracking and ensure data-driven campaign optimization.
Managed monthly advertising budgets up to $200,000+ across Google, Bing, Meta, LinkedIn, YouTube and programmatic platforms.
Delivered a 40% increase in ROAS by refining targeting, ad creatives, and bid strategies.
Collaborated with finance, sales, and customer success teams to streamline processes and enhance cross-functional outcomes.
Digital Marketing ManagerDec. 2020 – Aug. 2023
Ingenuity Remote
Hands on keyboard managing $3M+ annual ad spend for B2B and B2C clients, driving revenue growth through Google, Meta, and LinkedIn campaigns.
Optimized high-performing landing pages to boost ad quality scores and conversion rates.
Designed organic social media strategies that grew client audiences by 10,000+ followers in 5 months without ad spend.
Digital Marketing ManagerDec. 2019 – Oct 2020
Nativz Remote
Built comprehensive marketing strategies for clients across Google Ads, Bing, Meta, and LinkedIn.
Increased ROI by improving ad targeting, conducting competitive analysis, and crafting compelling ad copy.
Scaled a social media e-commerce page from 0 to 15,000 followers in under 60 days.
Digital Marketing ManagerMay 2017 – May 2020
The Skylark Agency Remote
Optimized paid social media campaigns, increasing Instagram engagement by 150% and followers by 69%.
Managed Google and Bing PPC campaigns, achieving lower CPCs and higher conversion rates year over year.
Designed and launched visually engaging landing pages and websites on WIX and WordPress.
