Results driven performance marketing professional with 10+ years of experience in paid media with an emphasis on lead generation. Expert in managing multi-channel digital campaigns across Paid Search/SEM (Google & Bing) and Paid Social (Meta, LinkedIn, Instagram). Skilled in strategy development, data analysis, and client relations, with a proven track record of optimizing smaller budgets as well as budgets exceeding $200,000/month while driving significant ROI. Passionate about learning and using innovative techniques to engage audiences, generate awareness, leads and sales and deliver measurable business growth.