I'm a Moroccan senior-level Bakery industry executive with robust hands-on food manufacturing expertise, a strong background in bakery operations, and MENA international exposure. I supply cost-effective and consistent high-quality baked products to QSR, HoReCa, retailers, and specific Private Label products to hypermarkets and wholesalers.
Over the years, I developed a deep understanding of the unique challenges and best practices within the bakery industry. Hence, I built up a strong expertise in balancing non-negotiable operational excellence with exceptional customer experiences to help bakery groups drive strategic and operational success, and escalate profitability and sustainability levels.