Mohcine Drif

Mohcine DRIF - - SENIOR BAKERY INDUSTRY TRANSFORMATION & TURNAROUND SPECIALIST P&L Ownership| Strategic Execution| Organizational Transformation | Performance Optimization|Team Leadership |Stakeholders Communication I am Senior Level Bakery industry Professional with Manufacturing hands-on expertise and World-Class exposure. I help bakeries in Bonding and Mentoring strong cohesive frontline Teams, Leading Development Strategy to drive Customer Satisfaction, and Profitability/sustainability to superior levels. PROFESSIONAL EXPERIENCE AHDAF Holding / SBC, Riyadh, Saudi Arabia, Leader Family Business Group Bakery Factory General Manager 03/2024 – 03/2025 Spearheaded a comprehensive operational overhaul and leveraged strong operational expertise, and transformational leadership to orchestrate a successful turnaround and position SBC Bakery for profitable growth driving improvements in cost efficiency, product quality, and sales performance  Implemented a thorough review of production processes, recipes and supply chain, reducing COGS from 44% to 29% and improving Gross Margin from 5% to 27%.  Achieved a 66% increase in customer satisfaction and a 44% reduction in complaints.  Developed 14 new products for QSR and secured 5 new key accounts QSR & PLP.  Trained 12 frontline staff on bakery science, problem solving and leadership skills. Jawad Modern Bakeries Group, Amman, Jordan, Group Bakery Factories Head 10/2019 – 07/2023 Joined to lead the manufacturing operations for a new $5 million Greenfield bakery facility, with a focus on driving operational excellence, quality compliance, and cost optimization.  Led the successful launch and scale-up of the new state-of-the-art bakery facility, meeting the production targets and quality standards of major international QSR clients.  Negotiated a 11% increase in selling prices for high-quality products while maintaining strong partnerships with key QSR & HoReCa customers.  Designed/Implemented a budget rationalization strategy, resulting in a 13% COGS reduction.  Achieved the highest international quality ratings and certifications by instilling a robust food safety and quality culture at all levels of the organization. AL-Saleem Trading Group, Al Qassim, Saudi Arabia, Family Diversified business Bakery Division Manufacturing Manager 12/2016–03/2019 Recruited to spearhead the overhaul of a small-scale bakery, transforming it into a scalable, efficient manufacturing operation. I drove changes to management mindset, staff capabilities, processes, and culture, delivering improvements in sales, quality, and performance.  Conducted an 8-week assessment, then developed and executed an 18-month tactical plan, including the introduction of 22 new products that drove a 14% sales increase.  Improved order accuracy to 93%, on-time delivery to 85%, and product quality by 35% through enhanced coordination between sales and production teams.  Participated in setting the company's strategic vision, revamping 65% of the plant layout to support a 15% expansion in QSR, modern trade, and private label market share. Modern Food Products a new bakery factory producing stable baked products for retailers, wholesalers, Bakery Operations Manager, Morocco, 04/2011–10/2016 Launched a new concept bakery product, overseeing all aspects of the Greenfield operation, including production, maintenance, quality, logistics, purchasing, and recruitment.  Negotiated a 22% discount on bakery equipment from Europe and assembled a talented team of industry veterans and skilled bakers.  Pioneered lean manufacturing techniques to achieve agreed goals, including 1.8% waste, a 37% manufacturing margin, 92% OEE, and a 1.2% market return rate. Site General Manager, 01/2010–02/2011 Hired to revitalize an underperforming food manufacturing facility plagued by internal conflict, poor delivery service quality and customer – stay away from - attitude.  Increased revenue by 15% within 9 months by providing valuable marketplace feedback to the sales and marketing team through weekly visits to 27 key accounts.  Improved product margins by 17% for the detonator line and boosted overall margins by 7.3% through introduction of 70% automation, ERP software, and a 20% fleet expansion. Gaumar Group –a major multisite bakery biscuit/cakes/confectionery producer in Moroccowith 3 sites and 22 lines Group Head of Manufacturing, 10/2008–12/2009 Tasked with reviving a food manufacturing operation that had experienced performance declining due to poor layout, equipment obsolescence, quality issues, and ad hoc production planning.  Rationalized and replaced 63% of underperforming management with high-potential staff, improving quality by 44% through upgraded systems, new raw material suppliers (75%), internal controls, and a new on-site quality control lab.  Identified the need for equipment replacement and secured approval for a $1M investment, which restored the operation to its 5% net margin profitability target. BIMBO QSR EMEA (Ex-East Balt Europe) – the first industrial bakery in Morocco with McDonald’s as the Bakery Plant Manager, 10/1995–05/2008 Recruited to establish McDonald's bakery production within six months, delivering to the client's stringent quality standards while overseeing all plant operations and management.  Efficiently hired and trained 65 bakery staff, executed strategic roadmaps, and gained corporate/client recognition for consolidating high-level manufacturing standards.  Achieved a 98% compliance rate with client quality system requirements, a 49% reduction in manufacturing costs, and a 92% staff retention rate, all while meeting budget figures.  Built a learning culture by implementing a multidisciplinary in-house academy to provide on-the-job training, coaching, and career development opportunities. EDUCATION AND PROFESSIONAL DEVELOPMENT Master of Engineering - Food Technology. Budgeting & P/L (Cegos, Harvard), Manufacturing Operation Management /Talent Leadership (East Balt), Bakery Science/Food Safety & Defense (AIB, CDSE), Corporate Social Responsibility & SQMS (McDonald’s), Crisis Management (Insignia, PreparedEx, brygthpath), Business Strategy (LinkedIn, Bluesteps, Coursera…)