Mmenyie Ekanem

MMENYIEABASI I. EKANEM SEO/CRO Associate | Lifecycle & Digital Marketing Manager- | [LinkedIn] Over 9 years of experience in lifecycle marketing, CRM, social media strategy, and digital campaign management. PROFESSIONAL SUMMARY Strategic and data-driven marketing professional with a proven track record of driving customer activation, retention, and engagement through full-funnel digital strategies. Deep expertise in email marketing, SEO/CRO, CRM workflows, and multi-channel campaign execution. Adept at working with HubSpot, Mailchimp, Constant Contact, and leading remote cross-functional teams. Successfully delivered results in B2C and B2B environments across international markets including the UK, Turkey, and the MENA region. CORE COMPETENCIES • Lifecycle & Email Marketing (ToFu/MoFu/BoFu) • CRM Strategy (HubSpot, Klaviyo, Mailchimp, Constant Contact) • SEO & CRO Optimization (A/B Testing, CTAs, Funnels) • Content Strategy & Copywriting (Email, Social, Blog, Web) • Paid Media (Facebook, Google, LinkedIn Ads) • Data Analytics (GA, Facebook Insights, KPIs) • UX Optimization & Funnel Mapping • Marketing Automation & Lead Nurturing • Project Management (Trello, Monday.com, Asana) • Team Collaboration & Remote Work Management PROFESSIONAL EXPERIENCE Junior CRO Associate ENTAIL.AI – Remote | May 2025 – July 2025 • Led weekly CRO analysis for client websites and UX enhancements. • Increased subscriber conversion by 28% through CTA redesign and A/B testing. • Implemented SEO-optimized content strategies and tested blog page formats. Digital Products Regional Marketing Manager RDP – MENA Region | Remote/Hybrid | 2021 – Apr 2025 • Drove a 40% increase in activation and 30% retention using hyper-personalized CRM flows. • Launched multichannel campaigns (email, SMS, push) tailored to MENA consumer behaviour. • Managed paid ad campaigns (budgets up to $50K/month), tracking KPIs via GA and HubSpot. Marketing & Social Media Manager Key Signature – Remote | Jan 2021 – Present • Created omnichannel strategy that boosted engagement by 60% YoY. • Developed branded visual + written content; optimized campaign timing and messaging using SEMrush and analytics tools. Digital Marketing Manager ACMET – Cyprus, Turkey & UK | Remote | Aug 2022 – Sept 2023 • Led email, social, and reactivation flows, increasing user engagement by 35%. • Automated lifecycle journeys using HubSpot and Mailchimp. • Launched high-performing landing pages and optimized Wix website using SEMrush. Administrative & CRM Executive ACMET – Cyprus, Turkey & UK | Remote | May 2021 – Dec 2023 • Managed CRM platforms, segmentation, and automated campaigns. • Improved user engagement by 28% through targeted communications. • Provided actionable reporting on user retention trends. EDUCATION & ACADEMIC MARKETING Adjunct Professor – Digital Marketing & Business ACMET Business School – Cyprus | Jan 2021 – Dec 2023 • Delivered practical marketing coursework focused on CRM, content strategy, and campaign management. • Integrated real-world case studies and marketing tech (e.g. HubSpot) into curricula. EDUCATION Ph.D. Business Administration (In Progress) Cyprus International University |- M.A. Marketing Management Eastern Mediterranean University |- B.A. International Relations Eastern Mediterranean University |- EARLY CAREER & PROJECTS Marketing Project Manager Eastern Mediterranean University | Oct 2018 – Feb 2019 • Delivered cross-functional marketing projects using Asana & Monday.com. Marketing Youth Coordinator & Admin Assistant BLW EMU – Cyprus | Feb 2016 – Feb 2022 • Grew community engagement by 50% via digital campaigns. • Managed event logistics and ongoing email communication workflows. CERTIFICATIONS • Google Analytics Certified • HubSpot Inbound Marketing Certification • Hootsuite Social Media Certification • Udemy Digital Marketing Certificate TOOLS & TECH • CRM Platforms: HubSpot, Mailchimp, Constant Contact • Analytics & CRO: Google Analytics, A/B Testing, UTM Tracking • Campaign Tools: SEMrush, Facebook Ads, Canva, PosterMyWall • Project Tools: Trello, Monday.com, Slack, Asana • CMS & Web: Wix, Notion, Google Suite, Microsoft Office • Email & Communication: In-app Messaging, Push, Newsletters, Klaviyo LANGUAGES & WORK ENVIRONMENT • English: Native/Fluent • Remote Work: Highly experienced • Regions Worked In: UK, Turkey, Cyprus, EMEA Region