Mike Spooner

Mike Spooner 137 rue Querbes, Vaudreuil, QC. J7V1J4 | - |- Good afternoon, Summary: Creative and highly qualified bilingual marketing professional with unique experience in marketing/communications and product management in varied industrial sectors such as healthcare, education, telecommunications, software, consumer electronics, and computer products. Core Strengths: Over ten years of marketing communications experience in multinational companies in marketing, business development, and new technology and product development, for technical products Business Development management Ability to create effective strategic product strategies and positionings. Advertising – creatives Budgeting Extensive Experience in performing strategic market research to identify new product and market opportunities.  Online, Social Media, SEM, SEO, PPC Strategy & Development, web content Product Branding Excellent writing skills with the ability to write and edit copy and collateral for publication to conform to a prescribed style and format (brochures, advertisement, press release, editorials, and studies). Communications, the ability to speak confidently and communicate effectively. Strategic public relations and PR / event planning. A proven track record of mentoring and training department staff to facilitate employee growth and development. Comprehensive knowledge of digital marketing technologies. Competitive Market Analysis, gathering competitive intelligence, performing Voice of Customer studies, QFD, conjoint analysis, and product lifecycle management. Experience: 6/2016 – Present ZIRO Computer software and services for the telecommunications marketplace Marketing Director Reporting to the President, responsible for developing and executing all strategic marketing initiatives and market growth with Cisco Unified Communications customers. Responsible for the successful execution and planning of all marketing/communications programs - driving the tactical execution of all marketing programs, from start to finish, and responsible for ensuring consistency and clarity around all communications. Oversee Business Development team Strategically building global brand identities within multiple verticals. Market research on global telecommunications trends Product marketing strategies, go to launch campaigns, product market analysis. Proven history in creating and executing successful e-mail marketing, Internet marketing, and direct marketing programs. Responsible for the creation of all documentation and related marketing materials including web content, advertising (print and online) brochures, press releases, white papers, and sales tools. Develop key marketing online strategies including SEM, PPC, Natural SEO, Social Media Optimization, RSS, Web Analytics, Salesforce and HubSpot In charge of developing and managing, reporting the yearly marketing plan, schedule, and budget Oversee all aspects of trade shows, from logistics and set up through to managing and speaking opportunities. Media relations with both industry and mainstream news outlets. 6/2012 – 8/2016 Global Vision Computer software and hardware for pharmaceutical industry Marketing Director Reporting to the President, responsible for developing and executing all strategic marketing initiatives to drive the Global Vision lines of Automated Proofreading Solutions for the pharmaceutical industry. Strategically building global brand identities both internally and externally, through multiple channels in various global markets Develop and implement all market research, including but not limited to, competitive and strategic analysis, new market segments, new product analysis, and channel management. Develop key marketing online E-Commerce strategies including SEM, PPC, Natural SEO, Social Media Optimization, RSS, and Web Analytics In charge of developing and managing, reporting the yearly marketing plan, schedule, and budget Oversee all internal and external marketing communications to ensure consistency Research and create all documentation and related marketing materials including advertising (print and online) brochures, press releases, white papers, and sales tools. Oversee 25 Channel Partners, Affiliates, VARs and Stocking Distributors worldwide. Create Sales programs and incentives. Conduct and coordinate financial, product, market, operational, and related research to support strategic and business planning within the various departments and programs of the client group. 7/2005 – 6/2012 Media5 Corporation Telecommunications Marketing Communications Manager Reporting to the President, responsible for developing and executing all strategic marketing communications activities to drive the Mediatrix Telecom, Media5-fone and M5T lines of telephony products and technologies. Education: McGill University Montreal, QC Graduate Business Certificate: Management Concentration Concordia University Montreal, QC Bachelor of Arts: Industrial Relations / Economics Concentration Languages: French - Written and Spoken. English - Written and Spoken. References: References are available upon request.