Mike Spooner

Core Strengths:

·           Over ten years of marketing communications experience in multinational companies in marketing, business development, and new technology and product development, for technical products

·           Business Development management

Ability to create effective strategic product strategies and positioning's.

·           Advertising – creatives

·           Budgeting

·           Extensive Experience in performing strategic market research to identify new product and market opportunities. 

·           Online, Social Media, SEM, SEO, PPC Strategy & Development, web content

·           Product Branding

·           Excellent writing skills with the ability to write and edit copy and collateral for publication to conform to a prescribed style and format (brochures, advertisement, press release, editorials, and studies).

·           Communications, the ability to speak confidently and communicate effectively.

·           Strategic public relations and PR / event planning.

·           A proven track record of mentoring and training department staff to facilitate employee growth and development.

·           Comprehensive knowledge of digital marketing technologies.

·           Competitive Market Analysis, gathering competitive intelligence, performing Voice of Customer studies, QFD, conjoint analysis, and product lifecycle management.