Michiel Van Beusekom

MICHIEL VAN BEUSEKOM COMMERCIEEL DIRECTOR PROFESSIONAL PROFILE I am a result-oriented and data-driven professional with a clear commercial drive. My natural curiosity, broad interests and a high adaptive capacity makes me feel at home with CAREER HISTORY Commercial Director SAAS & E-COMMERCE 2012 - PRESENT Since 2012, I have had broad responsibility at various organizations as Commercial Director. For that reason, building business and new developments. I flourish in start-up and (sales) teams is very well known to me. The teams varied in size scale-up environments, because I am able to from a few to 50 FTE and served various disciplines such as sales, translate new products and services into (new) markets. My hands-on management style gives account management, buying, contracting, operations & marketing. In this role, I am regularly seen as the entrepreneur behind the company. This says something about the way I the talent within the team the opportunity to approach and handle cases. develop further. PROFESSIONAL EXPERIENCES Sales Director MEDIA, PROMOTIONS & E-COMMERCE Extensive experience in start-up | scale-up | - In the role of Sales Director I was responsible for all sales online | offline | introduction of new products & activities at Metro, Librium, Promodukties, Pelican and Emesa. At services | B2B (2C) | partnership management | these companies the demands on the role were different, due to business development & sales management. Knowledge of and network in the travel & leisure industry | food service industry | media | ticketing | e-commerce | SaaS. (changing) situations. Metro faced the recession in 2001, the answer was to start an inside sales department. At Promodukties it was important to change from reactive to proactive sales. Pelican was ad interim marketing and sales, while at Librium and Emesa building the sales organization from scratch and developing new markets was important. A challenging conversation with a (potential) customer, a constructive dialogue with an eager team member and a good discussion with a colleague makes me happy . Sales- & Accountmanagement MEDIA, AGENCIES, TECHNIC 1991 - 2001 Because I believe that a lot in business revolves around sales, I went looking for a challenging 'sales' job. As an Account CONTACT DETAILS Mobile: - Email:-City: Bergen, Noord-Holland LinkedIn: Michiel van Beusekom Manager and later as a Sales Manager, I gained the experience that still benefits me every day. Cold calling, cold canvas, quickly adapting to the situation, asking and listening and of course making the deal at the right moment was what I learned during that period (and still use). My persistent drive to be successful made me quickly appreciated for my achievements. Please find some specific relevant experience on the next page. MICHIEL VAN BEUSEKOM M - | - RELEVANT EMPLOYERS Kovit Internatonal 3 years SAAS | COMMERCIAL & EXECUTIVE DIRECTOR Kovit is a SaaS company in the food service industry. Kovit is an order platform with which catering companies place their daily orders with their own carefully selected suppliers and wholesalers. My assignment is to realize growth in turnover & numbers of customers and to make the platform scalable. Results: - External sales through reseller partnerships with several purchasing organizations and KHN. - growth in userbase, customers, turnover (+ 125%). Breakeven in 2020. - roadmap developed including (re)construction for a scalable platform. - organization structure and commercial policy determined and implemented. Emesa - Talpa eCommerce 5,5 years E-COMMERCE | COMMERCIAL DIRECTOR Emesa is an international e-commerce company in travel, leisure & products with labels like ActievandeDag, VakantieVeilingen, Slajeslag and Vavabid. Emesa makes online shopping more fun. When I joined the company Emesa had a enormous growth potential. Teambuilding and teamwork made it possible for us to grow (1336% yoy). My team at Emesa was responsible for sales, buying, contracting, account management, operations and b2b marketing. Results: - determine strategy, commercial policy, targets and objectives. - (re)organizing and forming the team, development of team and the individual through training and coaching on the job. - manage (direct and indirect) 50 FTE. - growth in turnover with existing and new customers and the develop of new verticals. - 140 million turnover responsible, YoY growth 1336%. - responsibility for major (international) accounts. - implementation of crm - B2B marketing - growth plan. Librium TV 3 years OUT-OF-HOME TV | SALES DIRECTOR A pioneer in narrowcasting / digital out of home TV. With OOH channels at McDonald's, public transport and some retailers, Librium makes it possible to advertise locally and target a specific group. Our customers are A-brands and regionally oriented companies / retail chains. Results: - determine price and commercial policy. - put together a team of specialists for national and for regional sales. - contracts / purchase agreements with media and advertising agencies. - development of creative propositions with / for advertisers. - growth of turnover with premium brands and local advertisers. - managing and coaching a team of 12 FTE sales and planning. Metro Holland 6 years NEWSPAPER PUBLISHER | SALES MANAGER Publisher of a very renewed daily newspaper Metro. Free, tabloid, full color, distribution by public transport. Results: introduction of a new medium, responsible for several industries, start and lead the sales team (8FTE sales & inside sales) Promodukties 1,5 years Brand Promotions | SALES DIRECTOR At Promo Productions we master brand activation through in-store & street promotions and guerrilla marketing like no other. Results: - changing from reactive to proactive sales due to increasing competition. - Overall growth of 15%. - 10% growth in turnover in a complete new market (financial/business services). ACADEMIC BEACKGROUND SPD, HBO BUSINESSADMINISTRATION HAVO Businessadministration, -economics, law, statistics Languages and science subjects HOTELSCHOOL AMSTERDAM European School /International School Businessseconomics - Distinguish Min. Econ.zaken Languages and science subjects