Michelle de Scally
Office / Operations Manager
Address: Dubai, United Arab Emirates / Phone: -
E-mail:-/ LinkedIn: www.linkedin.com/in/michelledescally
Professional Summary
Detail-oriented, driven, results-focused Office / Operations Manager of over 30 years with commensurate
experience in Operational, Administration, Human Resources, Finance, and Procurement roles. Offering in-depth
knowledge in the administration of vital business projects and processes.
Proven reliable, professional, and efficient manager. Excellent communicator and project manager with
strengths in daily operations management, workflow improvements, and customer service, who optimizes
productivity, efficiency, and service quality across various environments.
Highly dependable, ethical, and reliable support specialist and leader that blends advanced organizational,
technical, and business acumen.
Works effectively with cross-functional teams in ensuring operational and service excellence.
Work History
Skills
2021-01 Freelancer / Virtual Operational Support
to date Freelancer (AIO Specialists FZ LLC)
Dubai, UAE
Office management
I work as a Freelancer offering professional, virtual operational
business and administrative services, to business owners.
Business administration
Administrative support
Executive Assistance
Services Include:
Operational Administrative Support
Virtual Executive/Personal Assistant
Event Management
Inhouse Human Resources Management
Bookkeeping Services
Project Management
Social Media Collateral Design & Management
Copy Writing
Proofreading
Policy and procedure
development/implementation
Performance appraisals and
improvement
Documentation management
Workflow processes
HR Generalist
Clients Include:
Payroll
The South African Business Council (UAE) – Head of Operations
The Platform for Connected Leadership – Head of Operations
Plants4Life – Design work
SICO Middle East – Operations administration
Multichoice-Galelo Africa-C3 SMME Accelerator Week – Programme
Management Logistics
Hilton Veterinary Clinic – Operations administration
Jihreh Hygiene – Design work
Beauty Trendz – Design work
USB Alumni UAE – Design work for webinar collateral
Fellowship Dubai – PA to Senior Pastor
Compensation & Benefits
Staff management
Inhouse recruitment
Travel management
Budgeting
Database administration
2008-10 Office Manager
2020-12 SICO Middle East DMCC (previously Choices General Trading LLC),
Dubai, UAE
In 2008, I was hired to setup the Middle East Branch as an onshore
company, including setting up all policies and procedures.
Employee relations
Expense reporting
Project Management
Email Management
In 2011 I researched the practicality and cost reduction of moving the
company offshore, proposal accepted by the Head Office in the USA, a
saving of over AED180K per year.
Diary Management
Event Management
In 2018 I was instrumental in setting up a warehouse in the Middle
East for fast-moving items, thereby reducing the lead times down to a
few days instead of months.
Operations Management
Presentation design
Responsible for the Operations, Finances, Human Resources, Logistics
and Administrative functions of the Middle East Office. I previously
looked after the Marketing, and Sales to Procurement Companies.
Organized office functions and oversaw daily operations of the
office and employees
Designed and implemented workflow processes
Inhouse recruitment
Issued employment letters and contracts
Developed and issued role profiles / job descriptions
Staff travel management
Issued bank and embassy letters for employees
Payroll management
Sales commission processing and payment
Yearly performance appraisals
Compensation and benefits review
Review and reimbursement of expenses
Petty cash management
Renewal of visas and employment/labour cards
General Human Resources (disciplinary actions and so forth)
Renewed trade licenses, insurance policies, establishment cards,
and memberships (Chamber of Commerce, Customs)
Raised purchase orders on suppliers
Ensured shipping deadlines were met
Communicated with freight agents on all logistic matters
Issued documentation (invoices, PO, delivery notes, certificates of
origin, and so forth) for customs clearance, and payment purposes
Handled all matters relating to Letters of Credit and Cash Against
Documents
Inventory movement verification
General daily bookkeeping
Accounts receivable
Accounts payable
Credit Control
Communicated with banks
Reconciled bank accounts
Updated and distributed sales reports
Month end financial procedures and reporting
Finalized and issued Monthly Management Accounts and Reports to
Head Office
Year end Audit file preparation and submittal to the auditors
Issued documentation to and answered any queries received from
the auditors
Completed audit by signing off the Financial Statements
Reporting on and analysis of
sales performance and
budgets
Technical Support
Internal logistics
administration
Bookkeeping
Financial & Management
Accounting
Account Reconciliation
Contract negotiations
Credit control
Inventory Management
Organizational skills
Friendly nature
Excellent multi-tasking ability
Excellent oral/written
communication
Strategic Planning
Efficient Problem Solving
Critical Thinking Skills
Relationship building
Highest level of Confidentiality
Multi culture working
experience
Submitted audit findings to the Free Zone Authority and the USA
Head Office
Issuance of quotations to Key Accounts and followed up
Dealt with Free Zones for company and employee related matters
Sales Skills
Languages
English
2007-10 EA to HR Director and HR Project Coordinator
2008-09 MEYDAN LLC, Dubai
Worked as the Executive Assistant to the HR Director and provided
administrative support to the HR Team.
Afrikaans
Software
MS Office Suite – Expert
Diary Management
Email Management
Meeting / Webinar Organization
Travel Management
Minutes/meeting notes
Copy typing from handwritten drafts or dictation
Prepared:
o Presentations
o Agendas
o Document Packs
o Reports
Researched, developed, designed, and implemented HR related
projects, including benefits, training, and policies & procedures.
Managed the Junior Office Staff (Receptionist, General
Administrator, Office Assistants and Drivers)
Nitro PDF – Expert
GSuite – Intermediate
DUBSADO – Intermediate
BreatheHR – Expert
WINMAN – Intermediate
Salesforce – Intermediate
One Note – Intermediate
MS Access – Intermediate
Projects:
SAGE 50 – Intermediate
Recruitment – (until January 2008). Managed the entire
recruitment process, from screening of CVs to initial interview
through to issuance of employment contracts.
SAP – Intermediate
Sales Logix – Intermediate
Health Insurance benefit for the Group (including dependents 2195 people) – managed project from conception to
implementation. Wrote the Health Insurance Policy & Procedure
document for the Group.
Learning & Development
o English Language Courses – trained by ELS.
o MS Office 2003 to 2007 migration – developed training
matrix, analyzed training needs, researched training
companies, designed the course outline and content.
SAP Prototype (possible ERP package implementation for the
business) – selected as one of the Power Users (for the HR
Department) of the SAP system during the development stage.
Mercer Benefits & Salary Survey 2008 – compiled data, checked
accuracy, and submitted the data to Mercer for use in their 2008
survey.
Life and Medical Insurance for employees and other participants in
Professional Sports – conducted research, made initial contact with
insurance companies to negotiate Life and Medical Insurance for
members of staff and individuals participating in the professional
sport of horse racing
Maximizer – Intermediate
WordPress – Basic
Trello - Basic
2005-04 Office Manager and PA to the MD
2007-09 DANWAY LLC, Dubai, UAE
I ran the Administration, IT, Facility Management and Quality
Departments. I dealt with Corporate Communications, including
exhibitions and media relations.
I was the PA to the Managing Director and assisted the HR Manager
with HR related work for 1200 employees.
Screened incoming calls
Maintained a message log
Email Management
Diary Management
Organized meetings
Travel Management (flights, hotels, car hire, visas)
Minutes/meeting notes
Prepared:
o Presentations
o Agendas
o Document Packs
o Reports
Typed documents (letters, etc.) from handwritten drafts or
dictaphone
Setup filing systems
Maintained databases
Basic human resources management for 150 employees
Managed the Administration, IT, Facility Management and
Quality Department Staff
I was the coordination point for the Abu Dhabi Head Office for any
works to be completed in Dubai.
I was instrumental in the:
Re-design of the company website
Introduction of the HR & Company Policies
Writing the Employee Handbook
Development and introduction of the Induction program for new
employees
Re-design the Company Brochure
Developed a Performance Appraisal System
Redesign of the layout of the offices
The annual salary & bonus payment review
Maintenance of the ISO quality system
2003-09 HR Representative (HRR) | PA to Managing Director
2005-03 CUMMINS MIDDLE EAST, Dubai, UAE
I was the PA to the Managing Director and the HRR (Human
Resources Representative) for the Middle East office.
Screened incoming calls
Maintained a message log
Email Management
Diary Management
Organized meetings
Travel Management (flights, hotels, car hire, visas)
Minutes/meeting notes
Prepared:
o Presentations
o Agendas
o Document Packs
o Reports
Typed documents (letters, etc.) from handwritten drafts or
dictaphone
Setup filing systems
Maintained databases
Basic human resources management for 70 employees
Managed the Administration Staff of both branches
2001-11 PA to Regional Manager | Marketing Coordinator
2003-08 DIAGEO, Dubai, UAE
I was the Personal Assistant to the Regional Manager, as well as
the Marketing Coordinator and Brand Champion.
Obtained sales data from Distributors
Captured sales data on a database
Analyzed information to determine consumer performance and
trends
Prepared presentations
Maintained a database of promotional activities
Selected, ordered & monitored promotional materials
Trained staff on current and upcoming promotions as well as
product knowledge on the brands
As the Brand Champion for the Guinness and Kilkenny brands, I
dealt with all brand related issues
Developed and arranged promotions
Worked with advertising agencies to develop promotional
materials
Arranged Trade Tours
Monitored sales vs. budget
Managed the promotional budget spend
Assisted with the development of action plans for problem areas
2001-04 Office / Administration Manager
2001-10 INTERVID FZ LLC, Dubai, UAE
I assisted in the establishment and setup of the company in the
Dubai Internet City (DIC).
Finalized the Limited Liability documentation for DIC
Hired designers for the office design and selected furniture
Recruited sales employees
Registered the company with Government Departments (e.g.:
Chamber of Commerce)
Developed and typed Proposals and Tender Documents
General Human Resources functions
Basic bookkeeping and accounting to trial balance
Issued OPO's for equipment required (direct sale or for hire)
from other branches
Monitored shipments from point of departure to Dubai
Prepared documents & letters of exemption for customs
Received the equipment into the office
Created and maintained a database of all equipment received
and movement
1997-03 Sales Coordinator & PA to Sales Managers | Subject Matter
2000-11 Expert
SOUTH AFRICAN BREWERIES, Vereeniging, South Africa
I was the Sales Coordinator for the Vaal Triangle area and worked
as a PA for three (3) Sales Managers and assisted 25 Sales
Representatives with administration.
Within five months of joining SAB, I was selected to become a
Subject Matter Expert (SME) to train other Sales Coordinators on
“The Important aspects of being a Sales Coordinator” and the
software packages used in SAB.
Included in these sessions I trained on the database I designed to
track sales in the informal markets in South Africa.
Reported on the performance of the sales representatives for
payment of sales incentives
Reported on the availability of products by outlet
Reported on the promotional activities and progress thereof by
outlet
Developed and prepared a Quarterly Sales Plan
Updated sales graphs in the office
Completed market analysis monthly
Coordinated customer focus groups, award evenings, mini
conferences, quarterly functions, and Brewery tours.
Ordered and issued POS material for the merchandize
department and in-store promotions.
Payment of accounts on SAP
Reconciliation of accounts paid
As a SME, I assisted with the design of reports for the new
sales system
Rolled out and installed the new computerized sales system
(Sales Logix)
Trained staff on all in-house computer packages
1990-04 PA to Regional Manager | Public Relations Officer (PRO) |
1994-10 Internal System Support (ISS)
REBEL BOTTLE STORES / GILBEYS, Durban, South Africa
I was as the PA to the Regional Manager.
Screened incoming calls
Maintained a message log
Email management
Diary Management
Organized meetings
Travel management (flights, hotels, car hire, visas)
Minutes/meeting notes
Prepared:
o Presentations
o Agendas
o Document Packs
o Reports
In 1990 I was promoted to the Public Relations Officer.
Compiled monthly information for marketing meetings
Opened new accounts (cold calling, and word-by-mouth)
Weekly sales calls to existing customers
Quoted on and coordinated functions (weddings, product
launches, meetings, conferences, office parties, etc.) which
included organizing the function from A – Z.
Coordinated store openings, in-house functions (Management
meetings, wine tastings and new product launches).
In 1994 in addition to my PRO duties, I was promoted to ISS for
the Kwazulu Natal Province.
Setup the new POS system in the stores
Trained staff on the inhouse & bought PC programs
Handled all software/hardware problems and implemented
upgrades.
Conducted in-store audits during stock takes
Freelancer / Temp Agent Positions
2000-12 EA/PA/Secretary/Administrator – Temp Agent
2001-03 Various Companies & Industries, South Africa
Answered switchboards
Filing
Placed orders with suppliers
Screened incoming calls for managers
Maintained a message log
Email management
Diary Management
Organized meetings
Travel management (flights, hotels, car hire, visas)
1996-03 Sales Coordinator & EA/PA to Regional Director - Freelancer
1997-02 Bridgestone / Firestone, South Africa
Email management
Diary Management
Organized meetings
Travel management (flights, hotels, car hire, visas)
Minutes/meeting notes
Arranged meetings, conferences, and events
Assisted with yearly projections and budgets
Prepared:
o Presentations
o Agendas
o Document Packs
o Reports
Organized office functions and oversaw daily operations of the
office and employees
Designed and implemented workflow processes
Reported on the performance of the sales representatives for
payment of sales incentives
1995-09 EA to Chief Nursing Manager of the Maddoc’s Group 1996-02 Freelancer
Sunward Park Hospital – Maddocs Group, South Africa
Screened incoming calls
Email management
Diary Management
Organized meetings
Travel management (flights, hotels, car hire, visas)
Minutes/meeting notes
Arranged meetings, conferences, and events
Assisted with yearly projections and budgets
Prepared:
o Presentations
o Agendas
o Document Packs
o Reports
Assisted with the commissioning of the Pretoria Urology
Hospital.
1994-11 EA/PA to Hospital Manager- Freelancer
1995-08 ARWYP Medical Centre, South Africa
Screened incoming calls
Email management
Diary Management
Organized meetings
Travel management (flights, hotels, car hire, visas)
Minutes/meeting notes
Arranged meetings, conferences, and events
Assisted with the arrangements for the Hospital Manager’s
wedding, designed the invitation and so forth
Assisted with yearly projections and budgets
Prepared:
o Presentations
o Agendas
o Document Packs
o Reports
Designed and the company newsletter – issued monthly
1988-12 EA/PA/Secretary/Factory Coster – Temp Agent
1990-03 Various Companies & Industries, South Africa
Answered switchboards
Filing
Placed orders with suppliers
Screened incoming calls for managers
Maintained a message log
Email management
Diary Management
Organized meetings
Travel management (flights, hotels, car hire, visas)
Costing of individual products for manufacturing
Education-
Fundamental of Payroll
- Online
MENA Payroll Academy
-
Project Management Simplified
– Online
LINKEDIN Learning
(Instructor: Chris Croft)
-
Certificate: NLP Mind Mastery Method Program
– Online
ULYSSES WANG
-
Certificate: Management & Financial Accounting
– Online
ACCA
-
Certificate: Introduction To & Intermediate Bookkeeping
– Online
ACCA
-
Diploma: Business Management and Entrepreneurship
– Online
Alison.com
-
Certificate: Certified Finance Professional
– Dubai
The Institute of Financial
Consultants
-
Certificate: Success Solutions - Getting Your Team
Involved – How to conduct an Effective Meeting – Dubai
Priority One Training
-
Certificate: SalesLogix Train the Trainer – Practical
Training Techniques – South Africa
South African Breweries
-
Certificate: The Basic Principles of Public Relations
– South Africa
Hartwell Business Institute
-
Certificate: Office Administration
– South Africa
Academy of Learning
-
Certificate: Train the Trainer – Practical Training
Techniques – South Africa
FSA Contact
-
High School Diploma
– South Africa
Greendale High School
Volunteer Experience / Leadership
2015
I volunteer as the Facilities Manager & Welcome Lunch Coordinator
To Date for my church, Fellowship of the Emirates (weekly).
Fellowship of the Emirates
2017
I had the amazing privilege of being the main coordinator,
overseeing the management of volunteers, at the Hillsong United
Concert in Dubai that ran for 2 nights and was sold out on both
nights.
Hillsong United Dubai Concert
2010
Volunteered as a Team Manager for the Dubai Hurricanes Vets
team in the Rugby 7's in Dubai.
Rugby 7’s (non-IRB)
-
I managed the Registration Tent of the Dubai Rugby 7's Local
Tournament (non-IRB Teams). We registered 164 teams in 2009,
156 teams in 2008 and 138 teams in 2007, an average of 2000
players.
Rugby 7’s (non-IRB)
2006
I was the administrator for the Rugby Gulf Medical Tent at the
Rugby 7's in Dubai.
Rugby 7’s (non-IRB)
2005
I assisted the Dubai Rugby 7's Management Team with the
organization of accommodation, transport & entertainment for the
teams participating in the Dubai Exiles 7's Local Tournament (nonIRB Teams).
Dubai Exiles Rugby 7’s (nonIRB)
-
I volunteered as a Team Manager for the Dubai Hurricanes Vets
team in the Rugby 7's in Dubai.
Dubai Exiles Rugby 7’s (nonIRB)
Michelle de Scally
www.linkedin.com/in/michelledescally
LinkedIn Testimonials
Michelle is an excellent manager of people, processes, and organisations. Having worked with her
during her time with her previous Company, I was impressed at the level of detail yet simplicity with
which she could organize documents and data. She was always prompt in following up and closing off
open items and I can certainly vouch for her time-keeping skills by the fact that in my 8 plus years of
working with her, I don’t remember a time when she missed a promised timeline.
Rakesh Pardasani, Partner at RSM Dahman, UAE
Michelle worked with me for 10 years, from company inception through to multimillion dollar turnover
and was instrumental in the successful journey. Michelle's understanding of company formation
requirements and complex legal process, particularly in Middle East markets is unparalleled.
Graham Dimond, ex-General Manager SICO Middle East DMCC, UAE
Michelle is an excellent administrator and manager of people and systems. She especially pays attention
to detail and completes the necessary due diligence before tackling any task. I worked with Michelle for
3 years, and during that time she met given deadlines working with extreme accuracy, and often
produced out-of-the box solutions. Michelle is respected by everyone who worked with her and I highly
recommend her to any business who is looking for someone to handle the day-to-day tasks of running
of a business, implement a project or systems.
Sten Andersen, General Manager SICO Middle East DMCC, UAE
I have had the privilege of working alongside Michelle on a weekly basis as well as on some big Events.
There is nothing that Michelle cannot make happen. Apart from an infectious positive personality, she is
able to perform both administratively as well as operationally well. She gets the job done and has
exceptional abilities when it comes to organizing people and coordinating between groups. Working with
Michelle you will always have peace of mind that whatever she is responsible for is running smoothly
and effectively. I cannot stress enough how well she is able to work with people and manage
coordination. She is a great asset to any business/organisation.
Jaco van Wyk, Director of Operations, Fellowship, UAE
Michelle recently assisted me with some time consuming but key items for my business. What would
normally have been a tedious task of dealing with graphic design people & having to check and re-check
Michelle designed my new gift vouchers and treatment lists beautifully and was so efficient, willing to
help and just so capable that I was more than impressed with these parts of my business being taken
over while I can concentrate on the important business of making money.
I cannot recommend her enough for any office assistance and help in so many avenues of business. Her
attention to detail and willingness to do the best for my business was a huge relief and very pleasing.
Kathy Godwin, Owner, Beaty Trendz, South Africa