MICHAEL D. O’BRIEN
52 Charles St.
Metuchen, NJ-
-justmarriedlife.com
@mikedobrien
linkedin.com/in/mikedobrien
Professional Summary >>
As the buying process has changed, it essential to align marketing and sales to create content that addresses the business
challenges of specific buyer personas at every stage of the buyer’s journey. As a marketing leader, I have closely collaborated
with sales executives and business owners to identify buyer personas, map the sales funnel, and produce content that enables
sales reps to close more opportunities.
Skills >>
✓
✓
✓
✓
Creating content targeted to specific personas at different stages of the buyer’s journey.
Developing and managing SEO content to increase traffic and subscribers.
Leading a team through effective communication and constructive feedback to achieve goals.
Build long-term relationships with clients and vendors to create fans.
Experience >>
Vengreso
Head of Marketing: Content and Communications
’19 – ‘20
‘20
•
•
•
•
•
Manage team of in-house and freelance staff to create graphics and content consistent with value messaging.
Lead multiple, short- and long-term projects from ideation to completion.
Create workflows and sequences in HubSpot CRM to nurture Subscribers to MQLs to SQLs to surpass marketing quota.
Strategize with CEO and CSO to produce content that targeted specific personas at different stages of buying process.
Publish 10-12 new pieces of content per month, including blog posts, videos, podcasts, and gated content, as well as
associated promotion.
• Accomplishments:
Q1 2020 vs. Q4 2020:
Published Long-Form Content:
31% increase in organic traffic
100 Modern Sales Enablement Best Practices
26% increase in organic MQLs
Modern Sales Leader’s Guide to Social Selling
203% increase in direct MQLs
Awarded: Top 50 Sales and Marketing Blog
Content Strategist
•
•
•
•
•
’19 – ‘20
Managed team of in-house and freelance staff to create content that address B2B executives.
Created and executed Editorial Calendar based on Pillar/Cluster Strategy to improve organic results.
Implemented process to develop and publish long-form, gated content from ideation to publication.
Identified a variety of SEO issues, created plan and led team to solve them.
Accomplishments:
Built Templates to Scale Content:
Published Long-Form Content:
Case Studies
State of Digital Selling with LinkedIn® 2019
Press Releases
PVC Sales Methodology
Content Briefs
Ultimate Guide to LinkedIn® Profiles
Customer Success Manager: Content for Sales Enablement
‘19
• Developed and executed Content for Sales Enablement strategies for various clients to target specific personas at different
stages of buying process.
• Clients included: Miller Heiman Group. SAP, and Tom James Company
• Performed Competitive Analysis for clients to identify content gaps for different stages of the buyer’s journey.
• Trained client sales teams on how to use Employee Advocacy tools and best practices.
Education >>
Wilkes University, M.A. Creative Writing ‘13
Rowan University, B.S. Business
‘05
Professional Development >>
• American Marketing Association
• MNG Member
• MNG Social Media Manager
‘20
’16 – ’19
’16 – ‘18
Certifications >>
HubSpot Sales Software
Selling with LinkedIn – Indiv.
Advanced Google Analytics
Google Analytics for Beginners
HubSpot – Inbound Certification
‘20
‘19
‘18
‘18
‘16
Michael D. O’Brien
--
Technical Acumen >>
• Google Suite:
o Analytics, Search Console, Tag Manager, Drive, Data Studio
• Content Management Systems:
o Wordpress, Drupal, Microsoft Office 365, Adobe Acrobat
• SEO Analysis:
o Conductor, Moz, SEMRush, SpyFu, Ahrefs, Buzzstream,
Mangools
• Social Media Tools:
o Hootsuite, MailChimp, Buffer, EveryoneSocial
• Project Management Platforms and CRMs:
o Teamwork, Jira, Basecamp, 5PM, HubSpot CRM, Slack
“[Mike has] worked with a variety of teams on a
wide number of projects - and his ability to
transition a task from a vague, exploratory
brainstorm to a fully executed and functional end
product is impressive.”
John Holland
SEO Manager
Education Dynamics
Past Experience >>
Education Dynamics
’17 – ‘ 18
SEO Content Writer and Editor
‘18
•
•
•
•
•
Managed team of five freelance writers and designers to create B2C lead generation content.
Analyzed the performance of data with Excel PivotTables and Google Analytics.
Identified content gaps at specific points in buyer’s journey to nurture site visitors.
Developed Editorial Calendar and created templates to scale content while remaining under budget.
Accomplishments:
Total number of pages: 150 (published 12 new articles per month)
Number of visits per month: >50,000
Number of B2C leads per month: >650
SEO Content Writer and Link Building Strategist
•
•
•
•
Performed keyword research and wrote content to SEO best practices.
Developed link-building and outreach campaigns to raise Domain Authority and URL Rating.
Collaborated with internal stakeholders to produce top-of-the-funnel to content to build awareness.
Identified guest blogging opportunities to build relationships with influencers and brands in different verticals.
JML Digital Marketing LLC
SEO and Content Strategist
•
•
•
•
’17 – ‘18
’15 – ‘17
Clients included: Vengreso, Education Dynamics, LawnDoctor, and eClincher
Created and executed SEO and social media strategy for small and medium-sized businesses.
Managed a team of freelance writers on an as-needed basis.
Produced blogs, social media posts, landing pages, email campaigns, and video scripts, depending on client needs.
<< Portfolio Upon Request >>
“Mike is a tier one marketing professional. He is proficient in content marketing strategy, production,
promotion, measurement and leading a team to get it all done. He has guided large and small-scale
projects to completion that address the needs of our target, B2B executive audience, which has improved
our organic lead generation strategy.”
Bernie Borges
CMO and Co-Founder
Vengreso
