Michael O'Brien

Part analyst, part strategist, part story-teller, and part project manager, I've worn many hats, but all of them help develop trust and thought leadership through content that answers the questions current and potential clients are asking. In my most recent roles, I've split time between creating strategies and executing them to increase website traffic and generate more leads. I live in New Jersey with my wife. I love to cook, hike, and spoil my dog.

In my previous roles, I have built long-term content strategies that address the needs of specific buyer personas at different stages of the buyer’s journey. This means collaborating with various internal stakeholders, such as sales (especially sales), customer success, and product teams to identify the needs of the target audience. Then, I have led teams to create that content, the associated promotional campaigns, and the nurturing campaigns.