Michael Lofberg

Results-driven Business Operations Professional with a strong track record of optimizing processes, improving efficiency, and driving organizational growth. A dynamic leader with a keen ability to identify opportunities for improvement and execute initiatives that align with business goals. Core Competencies Strategic Planning Cross-functional Collaboration Data Analysis Streamlining Workflows Strong Financial Acumen and Budgeting Change Management Process Implementation & Training Capital Project Management Experience July 2022 – March 2025 General Manager / The Bay Club, Redwood City, CA Directed all daily operations for a private, member-only sports resort, ensuring high-quality service. Managed club-level financials, including reporting for sales, sports, and hospitality departments. Designed and implemented processes to improve operational efficiency and enhance service delivery. Improved help-ticket response time by 20% leading to increased member satisfaction. Reduced employee turnover by over 50% through the implementation of targeted hiring practices and cross-functional training. Led club safety improvements through monthly staff trainings and increased AED access and reporting. Coordinated vendor relationships for F&B, construction, and club services, ensuring seamless operations. September 2016 – Current Board of Managers & Scheduler / Private School Athletic League, Pacifica, CA Create and coordinate all competition schedules for 24 High Schools across nine sports. Establish and enforce league policies, ensuring compliance with state and local regulations. Provide consultation to league members on facility rentals and official scheduling. September 2016 – July 2022 Director of Athletics / Summit Public Schools, Daly City, CA Led athletic programming for three individual charter high schools, serving over 400 student-athletes. Managed local, sectional, and state compliance reporting for all sports programs. Recruited, onboarded, and trained coaches for 25 unique sports programs. Led final design and opening of the new on-campus gymnasium (Fall 2018) September 2016 – July 2022 Director of Athletics / St. Gabriel School, San Francisco, CA Designed and managed athletic programs for 500+ families, fostering a culture of excellence. Directed CYO season planning, including scheduling and goal setting. Developed and implemented a coaching excellence program for volunteer coaches across seven sports. August 2015 – December 2015 Director of Sales Operations / RoomKey, San Francisco, CA Established sales operations for a pre-revenue hospitality startup, targeting boutique hotel clients. Created a go-to market strategy to drive initial growth and brand awareness. Led office relocation and setup to support expansion of sales and development teams. January 2014 – July 2015 Account Executive / CaptainU, San Francisco, CA Directed recruiting platforms for college lacrosse, golf, and tennis programs, managing 500+ accounts. Developed and mentored new account executives through structured training and role-playing. January 2012 – January 2013 Business Development Director / Greenough Consulting, Burlingame, CA Implemented the first CRM program for a boutique CFO consulting firm, enhancing client engagement. Coordinated CEO & COO outreach to prospective clients, driving business development efforts. June 2008 – June 2009 Operations Manager / Soiree Valet, San Francisco, CA Planned and staffed over 1,000 private events annually, ensuring seamless execution. Oversaw the expansion of site-based parking contracts, including services for Stanford Hospital. February 2004 – May 2008 Operations Director & Development Associate/ Stanford Athletics, Stanford, CA Directed daily operations and event management for two championship golf programs. Managed fundraising and donor reporting for 33 varsity sports and 2 unique scholarship funds. Organized board communications and quarterly meetings on campus. Education April 1999 BSBA Business Administration / Villanova University International Business & Finance Concentration Certifications CYO Youth Sports Coaching Certified, CPR/AED Certified, Certified California High School Sports Administrator