Mersadies Hunter

Mersadies Hunter Resume Portfolio |- WORK EXPERIENCE Freelance ​ ​ ​ ​ Marketer & Public Speaker ​ ​ ​ ​ ​ ​ Cleveland, OH May 2023 - Present ● Develop and present marketing 101 lessons for afterschool and guest speaker events throughout Cuyahoga and Summit County. ● Provide professional advice regarding branding and marketing and develop marketing materials for small businesses. Ideastream Public Media​ Individual GIving Communications Manager​ Cleveland, OH August 2024 - February 2025 ●​ Promote Ideastream's PBS and NPR programming, public service, and engagement activities via print and digital channels, resulting in more than $500,000 of generated revenue. ●​ Collaborate with internal and external stakeholders to develop effective marketing and advertising campaigns, resulting in a 5% increase in donors and 15% increase in website and social media traffic. ●​ Engage with and prepare communications for stakeholders and high-level staff, such as briefings, analytics, official announcements, and press releases. Social Media Specialist March 2023 - January 2025 ●​ Managed the TikTok, Instagram and YouTube social media content calendars and produced high-quality video and static content for said platforms, resulting in reaching more than one million unique users ●​ Increased social media following and engagement by 700% through utilizing analytics, SEO, strategic brand partnerships, events, and email/social media campaigns. ●​ Managed the implementation of and serve as the main point of contact for the Shipping Jobs Explained program with in-house teams and external media organizations. The Literacy Cooperative​ Marketing & Communications Associate​ Cleveland, OH October 2021 - March 2023 ●​ Developed digital and print marketing campaigns and advertising strategies which resulted in a 25% increase in social media following, engagement, and email open rate. ●​ Implemented a comprehensive public relations strategy resulting in a 35% increase in television appearances, organization awareness, and a 15% increase in donations. ●​ Provided briefings and strategic advice to high-level management, Board members and business partners. The Cleveland Foundation​ Marketing & Communications Temp​ Cleveland, OH November 2020 - May 2021 ●​ Produced content for X, Facebook, and organization blog resulting in an increase in website traffic, social media engagement, and blog subscribers. ●​ Provided advice regarding branding, marketing, and logo design for strategic plan. American Marketing Association, JCU Chapter​ President & Marketing Lead​ University Heights, OH May 2019 - August 2020 ●​ Managed and promoted on-campus career resource events via digital and print channels resulting in a 25% increase in event attendances and longstanding partnerships with the Bolar School of Business. CERTIFICATIONS ●​ Campaign Manager 360 ​ ●​ Google Analytics 4​ ​ ●​ HubSpot Inbound​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Ohio Educational Technology Conference 2024 Breakout Session Instructor ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ November 2024 October 2024 September 2022 LEADERSHIP EXPERIENCE ​ Columbus, OH February 2024 ● Taught 20+ Ohio educators on the best practices as it pertains to marketing. Fox 8 Cleveland New Day Cleveland ​ Segment Highlight ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Cleveland, OH March 2023 ​ ● Discussed The Literacy Cooperative’s 2023 Read Across America Day campaign on live tv. Cleveland Metropolitan School District ​ BRAVE Engagements Student Mentor ​ Cleveland, OH December 2022 - June 2023 EDUCATION John Carroll University​ Bachelor of Arts in Communication ​ University Heights, OH ●​ Concentration in Integrated Marketing Communications SKILLS ●​ ●​ ●​ ●​ Canva Microsoft 365 WordPress Sprout Social ●​ ●​ ●​ ●​ Google Advertising Mailchimp Adobe Creative Suite HubSpot ●​ ●​ ●​ ●​ SEO/SEM DOMO Public Speaking Asana