Throughout my career, I have worked closely with
government officials, businesses, and C-suite staff to develop digital marketing campaigns,
build partnerships and solidify funding opportunities. In addition, I have conducted market
research, developed communication strategies, and facilitated several strategic campaigns to
expand services, engagement, and outreach.
In my most recent role, I have managed my employer’s digital and print donor communications and development initiatives, as well as assist underwriting staff members with advertising contract
negotiations. My work has entailed developing communication materials, newsletters, fundraising
schedules, as well as KPI and analytics documentation.
Prior to this, I managed my employer’s PBS grant, entitled American Graduate: Jobs Explained,
which involved producing social media content, managing content calendars, cultivating
business relationships, and appearing at promotional events.
During my career, I have gained expertise in doing several tasks, including:
● Developing and conducting strategic plan research.
● Developing and implementing marketing campaigns.
● Writing press releases and serving as a media liaison/point of contact for the general
public.
Additionally, I have certifications specializing in Google Campaigns Manager, Google Analytics, and HubSpot Inbound.