MERCY NNADI
Enugu State, Nigeria
PROFESSIONAL SUMMARY
Versatile Nutritionist and SaaS Sales Specialist with over 4 years of combined experience in lead generation, appointment setting, SaaS product support, digital marketing, and client acquisition. Skilled in qualifying leads, booking demos, managing CRM systems, and executing high-conversion outreach campaigns across nutrition, wellness, e-commerce, and ed-tech sectors.
Experienced in supporting Nutrition SaaS, Health SaaS, and Wellness platforms by educating prospects on product features, guiding onboarding, and connecting user needs to digital solutions. Strong ability to simplify complex nutrition concepts and communicate value clearly to customers, improving adoption and retention.
Proficient in HubSpot, Salesforce, Freshdesk, Pipedrive, Apollo.io, Lemlist, and Mailchimp.
Core Strengths
• SaaS Sales & Client Acquisition
• Nutrition & Wellness Product Knowledge
• Lead Generation (Apollo.io, Lemlist)
• Appointment Setting & Calendar Coordination
• CRM Management (HubSpot, Salesforce, Freshdesk, Pipedrive)
• SaaS User Onboarding & Customer Support
• Digital Marketing (Email, Social Media, LinkedIn)
• Prospect Nurturing & Relationship Building
• Nutrition Education & Telehealth Support
WORK EXPERIENCE
Sales & Marketing Specialist (Remote)
Digital Witch IT Academy | Sept 2024 – Present
• Generated leads and carried out SaaS-style outreach campaigns, increasing student enrolment and conversion rates.
• Utilised SaaS tools (HubSpot CRM, Freshdesk, Apollo.io, Lemlist) for pipeline tracking, automated follow-ups, lead scoring, and performance analytics.
• Performed appointment setting, scheduling sales calls and handling pre-qualification of prospects.
• Coordinated digital marketing initiatives, such as email campaigns.
Store Manager & Marketing Lead (E-commerce)
Mercy Superstores | Apr 2022 – Present
• Led customer acquisition, prospect nurturing, and sales optimisation for the online store.
• Conducted market research to improve targeting, customer profiling, and product positioning.
• Managed social media, WhatsApp, and email marketing, increasing repeat customer rates and retention.
• Applied CRM-style management and digital engagement tools to streamline customer relationships.
Food & Nutrition Teacher (NYSC)
Federal Government College, Ijanikin, Lagos | Feb 2021 – Mar 2022
• Taught food and nutrition to over 300 students, developing excellent communication, presentation, and explanation skills.
• Simplified technical information—skills now used to explain SaaS product features and onboarding steps to prospects.
• Counselled students and parents, demonstrating strong interpersonal, motivational, and customer-facing abilities.
ADDITIONAL NUTRITION & SAAS COMPETENCIES
• Telehealth and Nutrition SaaS Product Familiarity
• User onboarding & product education for health/wellness apps
• Communicating nutrition benefits of digital tools to clients
• Lead qualification for Nutrition, Health, and Wellness SaaS companies
• Support for digital coaching, health tracking, and diet-planning platforms
EDUCATION
B.Sc., Nutrition and Dietetics
University of Nigeria, Nsukka | 2019
CERTIFICATIONS
• Certificate in In-Demand IT Skills — Digital Witch IT Academy | 2024
