Melvin Waita

Melvin Mwongela Waita Digital Marketing Specialist |Media Buyer(Ads,PPC expert)| Virtual Executive Assistant 📞 - | 📧-🔗 LinkedIn: https://www.linkedin.com/in/melvinwaita Professional Summary Results-driven Digital Marketing Specialist with 3+ years of experience planning, executing, and optimizing multi-channel marketing campaigns. Proven success in increasing ROAS, driving engagement, and managing inbound and outbound strategies. Adept at Facebook & Google Ads, email marketing, content creation, and community management. Proficient in tools such as Canva, Mailchimp, WordPress, and HubSpot. Known for enhancing visibility, boosting sales, and streamlining operations while fostering strong client relationships and handling administrative tasks with precision. Core Skills • Digital Advertising: Facebook & Google Ads, ROAS Optimization, A/B Testing​ • Email Marketing: Campaign Design & Execution (Mailchimp, HubSpot)​ • Content & Social Media: Content Creation, Scheduling, Engagement, Community Growth​ • Web & SEO: WordPress Management, SEO Optimization, Website Analytics​ • CRM & Support: Client Relations, Live Chat, Email Support, Invoicing​ • Creative Tools: Canva, Copywriting, Marketing Collateral Design​ • Virtual Assistance: Calendar Management, Email Handling, Task Coordination​ • Project & Data: Reporting, Campaign Analytics, Workflow Systems (Google Drive) Professional Experience Digital Marketing Virtual Assistant / Customer Support Representative​ Saving Deals UK – London | Jul 2021 – Present​ - Managed Facebook and Google Ads campaigns with a focus on return on ad spend (ROAS) and lead generation.​ - Designed and launched WordPress deal websites, ensuring seamless UX and responsive design.​ - Scheduled and created social media content, increasing engagement and follower growth.​ - Set up tracking systems (Meta Pixel, Google Analytics) to derive actionable insights.​ - Provided live chat and email support with consistently high customer satisfaction.​ - Handled invoicing, client communication, and maintained clear financial records.​ - Executed SEO strategies to improve organic visibility and traffic. Africa Community Manager & Virtual Assistant​ ISEE International Business Community – Prague | Jan 2024 – Feb 2024​ - Created branded marketing materials, logos, and catalogs to support online growth.​ - Developed and organized cloud-based back-office systems (Google Drive).​ - Managed client scheduling and communications for operational efficiency. Business Development Consultant​ KJ Machinery– Nairobi | Jan 2018 – Jun 2021​ - Led digital strategy and advertising initiatives that tripled company revenue.​ - Built landing pages and high-converting ad copy for digital campaigns.​ - Conducted market and competitor research to improve outreach efforts.​ - Spearheaded lead generation and conversion through online platforms. Technical Sales Engineer​ Yorpower Manufacturing Ltd – Nairobi | Jun 2015 – Aug 2016​ - Developed and executed digital marketing strategies that increased sales by 40%.​ - Provided post-sales support and resolved technical issues for power generation products. Key Achievements • Increased ROAS by 40 %+ through optimized ad strategies.​ • Grew a deals page to 4,000+ followers in 30 days.​ • Scaled a Facebook community from 10K to 30K members in 6 months.​ • Launched a fully functional coupon website in under 2 weeks.​ • Boosted sales turnover by 333% through digital campaigns.​ • Completed ALX Virtual Assistant Program in 8 weeks with top project performance. Projects Saving Deals USA – Affiliate Deal-Sharing Platform for U.S. Retailers​ https://savingdeals.us Built as a U.S.-focused affiliate site modeled on Saving Deals UK. Designed the WordPress website with Elementor, optimized for desktop and mobile. Managed advertising (Facebook & Google Ads), content updates, customer support, and social media campaigns to drive traffic and conversions. Saving Deals UK – Affiliate Deal-Sharing Website​ https://savingdealsuk.co.uk​ Original UK-based deal-sharing platform. Designed and managed the WordPress site, led digital marketing efforts, and ensured high user engagement via targeted ad strategies and consistent community management. Space-Time Systems – Digital Agency Website & Branding​ https://spacetimesystems.net ​ Created a professional online presence for a digital agency. Developed the site using WordPress and Elementor, built a complete brand kit, created social media templates, set up LinkedIn, and implemented an auto-posting system for blog content sharing. Education Bachelor of Engineering (B.Eng.) – Electrical & Electronics Engineering​ Moi University, Kenya | Certifications • HubSpot Academy – Social Media Marketing​ • HubSpot Academy – Digital Marketing​ • HubSpot Academy – Email Marketing​ • HubSpot Academy – SEO (1 & 2)​ • HubSpot Academy – Content Marketing​ • ALX Africa – Virtual Assistant Program​ • Alison – WordPress Masterclass​ • Alison – Virtual Assistant Training​ • Alison – WordPress, Divi, and Elementor