Melvin Waita

I’m Melvin Mwongela Waita, a results-driven Digital Marketing Specialist and Virtual Assistant with over 3 years of experience helping businesses build their digital presence, generate leads, and run smooth online operations. I bring a unique mix of skills across paid ads, SEO, content creation, web design, and client support, making me a reliable, full-stack digital professional for remote teams.

My core expertise lies in running high-performing Google Ads and Meta (Facebook/Instagram) campaigns. I’ve helped businesses increase ROAS by over 40% and reduce cost-per-lead by 22% through precise audience targeting, A/B testing, and real-time optimization using tools like Google Analytics (GA4), Meta Pixel, and keyword planners.

One of my key projects was Saving Deals USA (https://savingdeals.us), where I developed a U.S.-focused affiliate platform utilizing WordPress and Elementor, integrated Google Ads, and effectively tracked conversions. Another example is Space-Time Systems (https://spacetimesystems.net), a digital agency site I designed end-to-end—from branding to responsive layout—while automating content publishing via Buffer and integrating SEO.

I’m also experienced in managing social media and design workflows. At Saving Deals UK (https://savingdealsuk.co.uk), I helped grow a Facebook community from 10,000 to 30,000 members in six months by creating daily content, running promotions, and tracking engagement. I regularly use Canva to design branded content, short reels, and ads aligned with the client's brand identity.

As a Virtual Assistant, I’ve supported tasks such as inbox and calendar management, lead generation, research, CRM updates (HubSpot), client follow-up, proposal writing, and reporting using Google Workspace, Asana, and PDF tools. My admin and marketing support are always detail-oriented, organized, and client-friendly.

I’m fluent in written and spoken English, a clear communicator, and fully remote-ready with a high-speed connection, webcam, and USB noise-canceling headset. I’m available full-time during U.S. business hours and take pride in being consistent, creative, and proactive.

What drives me is helping businesses grow smarter—whether it's automating daily processes, building data-driven campaigns, or improving customer experience. If you're looking for a long-term team member who understands both digital marketing and operational support, I’d love to contribute to your team.