Mehmet Kaan Arabacı

Mehmet Kaan Arabacı Date of Birth: 12 November 1996 | Nationality: Turkish Professional Summary Creative and results-driven professional with experience in digital marketing, social media management, and business development. Skilled in designing and executing effective online strategies that strengthen brand identity and drive engagement. Combining analytical thinking with visual creativity, I aim to contribute innovative digital solutions and sustainable growth to forward-thinking organizations. Work Experience Search Engine Quality Improvement Specialist Gini Talent — May 2024 – Present • Conduct search quality evaluation tasks assigned by Yandex, assessing relevance, accuracy, and user satisfaction. • Analyze multiple quality factors to identify optimization opportunities and apply best practices in digital evaluation. • Support continuous improvement in search algorithms through detailed reporting and feedback. Social Media Manager & Business Development Specialist Hera Entertainment — Nov 2019 – May 2024 • Managed company social media channels strategically, achieving measurable growth in followers and engagement. • Led visual communication design and content creation, ensuring consistency with brand identity. • Designed and implemented advertising campaigns, improving customer acquisition and retention. • Collaborated across departments to develop performance analyses and long-term marketing strategies. Education Ege University — Bachelor’s Degree in History İzmir, Türkiye | Sep 2017 – Jun 2021 • Participated in digital history projects, improving research and data analysis skills. • Developed strong analytical thinking and multidisciplinary perspectives through academic research and teamwork. Key Skills • Digital Marketing & Social Media Strategy: Campaign design, brand awareness, performance analytics • Visual Design & Brand Communication: Creative content production, storytelling, brand identity • Business Development & Client Relations: Opportunity creation, partnership building, negotiation • Tools & Software: Microsoft Office (Advanced), Canva, Meta Business Suite, Google Analytics (Basic) • Languages: English (Advanced), Turkish (Native) • Soft Skills: Leadership, teamwork, adaptability, problem-solving, customer focus