Meagan Tan
Content Marketing, Influencer Relations, UGC Production & Community Building
--https://www.linkedin.com/in/meagantan/
About Me
Marketing professional with 7+ years of experience in content strategy,
social media management and PR.
Proven track record in driving engagement, leading influencer campaigns,
and crafting compelling digital content for brands across beauty, lifestyle,
and tech industries.
Work
Experience
Team Lemon PR | PR & Content Project Manager
Dec 2022 - Present
Developed and executed PR campaign strategies for clients across the
beauty, luxury, and lifestyle industries.
Acting as the key liaison for media and influencers, managing press
release copywriting, event agenda planning, and distribution of press kits.
Successfully handled client accounts including Franck Muller SG, Tudor
SG, Dior Malaysia, INNISFREE Malaysia, L'Oréal Professionnel Malaysia,
and Eucerin Malaysia.
Lilac Lab Studio | Freelance Brand & Content Strategist
July 2022 - Present
Provide content strategy and social media management to Malaysian
SMEs, leveraging over 3 years of experience in community-led platforms.
Specialisation in content curation, copywriting, email marketing, and
digital strategy across B2B and B2C sectors.
Clients span industries such as Beauty & Wellness, Home & Living, F&B,
and Financial Services
Somethinc Indonesia & GlamPick MY | Freelance Content Creator
April 2023 - Oct 2024
Created and managed daily UGC-style TikTok videos (2x/day, 62x/month)
for the Malaysian market.
Oversaw full production pipeline including ideation, scripting, filming, and
editing with a focus on Gen Z appeal and TikTok trends.
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Work
Experience
StoreHub Malaysia | Social Media & Community Lead
April 2022 - July 2022 (4 months)
Led the social media and editorial content strategy across 4 platforms
(StoreHub Malaysia, StoreHub Philippines, Beep Malaysia, and Beep
Philippines).
Recruited, trained, and mentored a team of two content specialists.
Reported directly to the Head of Marketing, contributing to regional
brand consistency and engagement.
Nuffnang Malaysia | Content & Community Lead at
Crunch by Nuffnang (Rebranded to Xamble Creators)
Mar 2021 - March 2022 (1 year)
Oversaw and managed the content division, supervising social media and
editorial strategy.
Boosted Instagram follower count by 75% and grew a vibrant online
community of nearly 1,000 members.
Cultivated strategic partnerships with brands such as StashAway
Malaysia, HeyAlfred, and Asana Singapore.
Nuffnang Malaysia | Content Strategist at Crunch by Nuffnang
(Rebranded to Xamble Creators)
Jan 2019 - Feb 2021 (2 years 3 months)
Co-founded and launched Crunch, a self-development content platform
under Nuffnang Malaysia.
Defined brand identity and voice, targeting a community-driven Gen Z and
Millennial audience.
Managed day-to-day content operations across social media, editorial
website, and email marketing
Nuffnang Malaysia | Advertising Operations Executive
April 2017 - Dec 2018 (1 year 8 months)
Key contact person in managing relations between clients such as direct
brands/media/creative agencies with bloggers/influencers during
campaigns and projects.
Analyzed post-campaign metrics and compiled detailed performance
reports.
Worked with high-profile clients including Nestlé, Heineken, Huawei,
Samsung, and Colgate Palmolive across Malaysia and Singapore.
Leo Burnett Malaysia | Account Servicing Intern
Jan 2017 - Mar 2017 (3 months)
Shadowed the Digital Business Director at Arc Worldwide, supporting
campaign planning and client servicing.
Education
BA (Hons) Communication, specialising in Advertising Design
Sunway University | Lancaster University (dual-certification)
Graduated with First Class Honours
Jeffrey Cheah Continuing Scholarship holder.
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