With 8+ years in the marketing world, I specialize in PR and content marketing, focusing on branding, social media, and website content. My expertise includes:
Before founding Lilac Lab Studio, I spent 5 years at Nuffnang Malaysia, leading social media influencer campaigns for top brands and agencies like Samsung, Heneiken and Nestle.
I then took on the exciting challenge of spearheading the Content & Community division at Crunch by Nuffnang, where I spent three years driving social media growth, editorial content, brand partnerships, CRM, and online community engagement.
Now, with Lilac Lab Studio, I help brands craft compelling narratives, engage their audiences, and stand out in a crowded digital landscape through their social media & websites.