Matthew King

MATTHEW KING CONTACT Mobile:- Email-Website:www.king.com.au LinkedIn:http://www.linkedin.com/in/matthewjohnking PROFESSIONAL SUMMARY As a Senior Business Analyst with a strong focus on digital and content strategy, e-commerce, loyalty programs, and product development, I bring extensive experience across various industries, including retail, telecommunications, finance, media publishing, and digital marketing and advertising. My deep understanding of business drivers, combined with strategic and technical expertise, enables me to develop user-centric, best-practice digital solutions across all device types. I have a proven track record in leading complex projects, excelling in C-suite digital evangelism, team leadership, and stakeholder management. My expertise in Agile methodology, coupled with a consumer-focused, broad technology understanding, has contributed to a robust portfolio of successful campaigns and enterprise developments, including transformation-focused projects. EXPERIENCE SUMMARY 2024 - - 2024 Qantas Endeavour Group Senior Business Analyst Senior Business Analyst 2021 - 2022 Australian Professional Leagues Product Lead / Senior Business Analyst 2019 - 2021 WooliesX Senior Business Analyst 2019 - 2020 Velocity Frequent Flyer Senior Business Analyst 2018 - 2019 Kayo Sports (Fox Sports) Senior Business Analyst 2016 - 2017 Valtech Senior Business Analyst / Scrum Master – eComm 2015 - 2016 Optus Content Strategist 2015 - 2015 Valtech Pre-sales Lead - AEM Practice 2014 - 2015 ICF Interactive Project Director - AEM Practice 2011 - 2014 Telstra Digital Media Agile Product Owner - Sky News Project Finance Channel Manager 2010 - 2011 The Currency Senior Producer 2009 - 2010 Institute of Chartered Accountants Online Strategy Manager 2008 - 2008 Suncorp Metway Team Leader Web Content Management 2007 – 2008 Emap Australia / ACP Digital Creative Services Director ACP Digital / Online Producer 2006 - 2006 Transport and Logistics Centre Business Analyst / Project Manager 2005 - 2006 Patt’s Digital / Young and Rubicam Brands Online Producer EXPERIENCE Company:Qantas Position:Senior Business Analyst Service:February 2024 – June 2024 As a Senior Business Analyst at Qantas within the Digital Customer Care team, my work was focused on enhancing the Qantas customer care capability, including V-IVR, V-IVR Click 2 Call, Request Tracker and BAU support across web and app. I was involved across all stages of product development, from requirement gathering to implementation. Company:Endeavour Group Position:Senior Business Analyst Service:February 2022 – February 2024 Acting as a key SME in the roll out of Eagle Eye, a best of class loyalty and offer platform, my role included requirements gathering, product functionality, workflow definition and process development across Dan Murphy’s, BWS (Appy Deals) and ALH Group (pub+). I worked closely with merchandise, marketing, loyalty and technical support teams across multiple Endeavour banners, including BWS, Dan Murphy’s and ALH Group. Both from a Functional Analyst perspective but also as a product evangelist in helping to inform and educate key internal stakeholders and their teams about the capabilities and benefits of the new platform. I also worked closely with WooliesX Real Time Loyalty (RTL) in order to facilitate the successful BWS go-live of the new Eagle Everyday Rewards platform. In addition, I worked on the recent Salesforce to Responsys migration for the ALH Group. This project required extensive process documentation, vendor management and data mapping. Tasks included: requirements gathering and documentation, stakeholder management, workshop facilitation, process and workflow analysis, customer journey mapping, product ideation and roadmap development, solution design and backlog development. Company:Australian Professional Leagues (APL) Position:Product Lead / Senior Business Analyst Service:March 2021 – February 2022 Product Lead / Lead Business Analyst, on the Australian Professional Leagues (APL) digital transformation project KEEPUP.com.au. Including the full life cycle of this extensive greenfield project, from project initiation, design, build, migration and go-live for web and app. The A-Leagues, represent the pinnacle of professional football in Australia, comprising the Isuzu Ute A League, A League Women, A League Youth and thirteen professional clubs. Guided by its vision to unite, entertain and grow the football audience in Australia, the new APL digital properties showcase the most inclusive, welcoming and truly national sport in the country. My lead role has been crucial in defining and subsequently bringing these digital properties to life, across web and app. Contract role, via Cloud9 Consulting. Company:WooliesX Position:Senior Business Analyst Service:November 2019 – March 2021 As the Senior Business Analyst, on the Woolworths Everyday Rewards loyalty replacement project, using the Eagle Eye loyalty and offer platform. I was fortunate to have been involved in an extensive range of activities and responsibilities. My role required close co-operation and engagement with the commercial, loyalty and technical support teams across multiple Woolworths banners, including Supermarkets, BWS, Big W and Countdown. Tasks included; requirements gathering and documentation, vendor selection support, workshop facilitation, process and workflow analysis, customer journey mapping, ideation and roadmap development. Company:Velocity Frequent Flyer Position:Senior Business Analyst Service:May 2019 – November 2019 Contract role working as a Senior Business Analyst, within the award-winning Velocity Frequent Flyer program of Virgin Australia. I worked on projects associated with partner e-commerce integration, application development, voice of customer implementation and process enhancement. Tasks included requirements gathering, defining acceptance criteria, process and workflow analysis and customer journey mapping. I also worked on financial and reporting template creation, as well as help and support process development and content creation for transactional and support eDM's. Company:Kayo Sports (Fox Sports) Position:Senior Business Analyst Service:March 2018 – May 2019 As a Senior Business Analyst, within the Kayo Sports Product team, my responsibilities were focused on the development and defining of business rules and functional specifications for key areas of the ground-breaking Kayo Sports streaming platform. Due to the Agile nature of the project, and the small size of the BA team, I was fortunate to have worked across most areas of this green-fields product. However, I had a specific focus on content publishing rules and personalization, data analysis, billing (including iTunes), customer care, content hierarchy and API development. My role required close cooperation with, UX, Design, Data and Analytics, Platform, Marketing and Testing. As well as the technology teams for web, iOS, Apple TV, Android, Android TV and Telstra TV (Roku). Kayo Sports is a dedicated multi-sports streaming service with over 50 sports Live and On Demand, with the biggest Australian sports and the best from overseas including Cricket, AFL, NRL, Football, Formula 1, Basketball, Supercars, Rugby, American Football, Tennis, Golf and much more. Company:Valtech Position:Senior Business Analyst / Scrum Master Service:April 2016 – December 2017 As a full-service digital agency, Valtech brings value to its customers in all aspects of their digital activities: UX and design, strategy consulting, service design, technology development services and optimisation of business-critical digital platforms for multichannel marketing and e-commerce. As a Senior Business Analyst, I worked on the new NRL.com, NRL club and state websites, assisting in the definition of Functional Requirements, Acceptance Criteria and QA/Testing. As a Senior Business Analyst/Scrum Master, I facilitated a core team of ten developers, BA’s and QA’s. working on a B2B SAP Hybris platform project for Ruralco Holdings Limited. Ruralco is a leading Australian agribusiness with over 1.3 billion dollars in annual revenue and 500 specialist outlets and businesses operating across its national network. As Senior Business Analyst/Scrum Master, I facilitated a core team of ten developers, BA’s and QA’s. I worked on the implementation MoCU, a content led, scalable, e-commerce platform using Adobe Experience Manager (6.1) and SAP Hybris. MoCU (Modern Curations Gallery) is an e-commerce project focused on offering curated collections of premium beer, cider and select wines. Valtech developed a hybris/AEM e-commerce platform for Lion Pty Limited that allows MoCU customers to tap into the stories and provenance behind its boutique range of products. Company:Optus Position:Content Strategist Service:August 2015 – March 2016 As a Digital Content Strategist, within the Optus Digital Sales and Services team, I was responsible for formulating digital content solutions that satisfied both business objectives and customer needs, for a variety of Optus product launches and projects. My role required close cooperation with, UX, Design, Production, Project Management, internal stakeholders and product owners to ascertain requirements and clarify content focused solutions within a wider business context. Key projects include: Optus English Premier League Optus Prepaid site refresh and the launch of two new Prepaid plans, My Prepaid Ultimate and My Prepaid Long Expiry Cash by Optus Company:Valtech Position:Pre-sales Lead- AEM Practice Service:April 2015 – July 2015 As a full-service digital agency, Valtech brings value to its customers in all aspects of their digital activities: UX and design, strategy consulting, service design, technology development services and optimisation of business-critical digital platforms for multichannel marketing and e-commerce. Key tasks included: The development and presentation of client proposals Extensive solution design expertise covering: CMS development (AEM) e-commerce (SAP hybris) Strategy, marketing, branding and competitor analysis Business analysis (quantitative/qualitative) Information architecture and taxonomy Functional specifications, wireframes and UX Non-functional specifications around content, SEO, social and structured data Project estimation, initiation and management (Agile) Company:ICF Interactive Position:Project Director - AEM Practice Service:April 2014 – April 2015 ICF Interactive is a full-service interactive agency with over 1,000 digital professionals working across the Americas, Europe and Asia Pacific. ICF Interactive offers a range of digital consulting and professional services, from digital strategy, through to multi-channel enterprise CMS and e-commerce projects. My role covered operations within APAC, with a focus on Adobe Experience Manager (AEM - CQ5.6/CQ6), Adobe Campaign, Adobe Analytics and Hybris e-commerce. Key tasks included: Digital strategy consulting Solution design covering: Business analysis (quantitative/qualitative) Strategy, marketing, branding and competitor analysis Content strategy and content syndication Information architecture and taxonomy Functional specifications, wireframes and UX Non-functional specifications, SEO, social and structured data CMS development and e-commerce optimisation Project management (Agile) Customer and stakeholder engagement Company:Telstra Digital Media Position:Product Owner (Agile) Sky News Project Service:June 2013 – March 2014 As Channel Owner, I was responsible for the inception and overall development of Telstra’s Sky News website project. Built in Adobe AEM CQ 5.6, Sky News (www.skynews.com.au) is a multi-screen news service, amalgamating multiple content sources and providing an easy-to-use responsive user experience. A display/sponsorship model was developed to support the existing publishing workflows and integrated with sponsorship opportunities such as Suburb Finder. Key tasks included: Business analysis and requirements gathering Understanding and developing to, the clients content model Stakeholder and client management Agile business owner from design and prototyping through to build and launch AEM training Development of publishing workflow and content strategy. Company:Telstra Digital Media Position:Finance Channel Manager, BigPond Money, News and Sport Service:April 2011 – June 2013 As Finance Channel Manager, I was responsible for the profitable development of the personal finance and business channel within the Telstra BigPond network. My role encompassed new business development, operational management and the championing of innovation. Key tasks included: Creation and implementation of the sites editorial plan and development roadmap Writer and content creator Editorial moderation and development of user generated material Management of existing commercial services Vendor and contributor management Project and campaign delivery (including social media/SEO/SEM) Development and management of new commercial opportunities Proactively engage with the sales team to pursue new advertising and sponsorship opportunities such as the concept development and build of Suburb Finder (http://property.skynews.com.au). Key achievements: Exceeded the projected business case revenue and traffic targets. Launched Suburb Finder, an innovative map based property tool. Principal author of BigPond News Project Fresh Information Architecture. Managed an on time and on budget project launch. Company:The Currency Part of the @www Group, The Currency is a communications agency specialising in investor and financial relationships. Position:Senior Producer Service:July 2010 – March 2011 My primary role at The Currency was to project manage the web channels for a major IPO, the QR National Share Offer. The multiple phases of this project were delivered on time and to budget. This role included Business Analysis, Information Architecture, usability, project and stakeholder management, the creation of a highly successful SEM campaign, analytics and online marketing support. The position was also accountable for delivering the following tasks: Account management Business Analysis and Requirements gathering Campaign and Project Management Information Architecture Project and campaign delivery (including SEO/SEM) New business development. Key achievements: The delivery of a highly-regarded site that enabled transactions valued at over $300 million Project launch, on time and on budget. Company:Institute of Chartered Accountants The Institute of Chartered Accountants in Australia is a professional body representing over 60,000 Chartered Accountants and 12,000 accounting graduates. It is a founding member of the Global Accounting Alliance (GAA). Position:Online Strategy Manager – Sales & Marketing Service:February 2009 – April 2010 The role of Online Strategy Manager was focused on delivering the best outcome for the institute across multiple digital channels, including web (dynamic web publishing via Sitecore), mobile, email broadcast, social media and streaming media. Primary responsibility of this role was to clearly articulate strategy and direction and translate this thought leadership into integrated and achievable operational objectives. Formulating and championing the Institutes Digital strategy Actively defining, seeking and managing the delivery of Digital opportunities including Business Analysis Information Architecture and Project Management Management of the digital team (Web developer, 2 x content producers and a senior producer) Stakeholder, vendor and partner management. Company:Suncorp Metway Suncorp is an Australian finance, insurance, and banking corporation. It is one of Australia's largest banks (by combined lending & deposits) and its largest general insurance group. Position:Team Leader Web Content Management Service:June 2008 – November 2008 Team Leader of the Web Content Management team within Suncorp’s eBusiness, Solutions and Architecture. This role included the ownership of web content management and web delivery services. Key responsibilities included team management, reporting, budgeting and internal charging, maintenance of SLA’s and the oversight and leadership of web and application development. The position was accountable for delivering the following: Senior Advisor to the Business Leadership of a highly effective team of six IT professionals Advanced research, development and best practice implementation High Level Requirements Gathering and Information Architecture Stakeholder and vendor management, mentoring and training Operations (BAU) support SEO and Usability Company:ACP Digital / Emap Australia ACP Magazines is a member of the PBL Media group founded in 1933 with extensive publishing and television interests. In late 2007 ACP purchased emap Australia and merged the respective digital teams. Position:Creative Services Director - ACP Digital Online Producer – Emap Service: April 2007 – June 2008 ACP Digital Following the purchase of emap by ACP Magazines I held the position of Creative Services Director ACP Digital. Key tasks included: Managing the process required to establish a Digital Advertising Agency within ACP Magazines, which encompasses: the establishment of procedures, management of staff, liaison with other departments within ACP and other related management activities Assess and implement emerging web technologies Managing the creation and development of best of class digital advertising solutions across ACP Men’s and Women’s titles Undertake sales support activities ranging from client engagement, internal pitch support, strategy development, marketing integration and general digital evangelism Project Management including the coordination of production schedules with designers, content editors, developers, mobile service providers, 3rd party vendors, and video production I oversaw the development of a new digital agency team which worked on a large number of successful and innovative campaigns such as CLEO bachelor of the year, ZOO Weekly Real Cars and Philip’s close shave. Emap As the 2ic (Online Producer) to the Digital Director I helped build a team around the functional areas of sales, production, marketing and editorial integration. Key tasks included:   Managing development activities for multiple web and mobile projects to ensure conformance to technical specifications, time-frame commitments, and quality requirements. Develop detailed specifications for websites and web features Provide leadership in design, CSS, SEO, training and process innovation Work with sales, editorial, marketing, content, and technical leads to define scope, budget, requirements and schedule for each project Meet regularly with sales, editorial, marketing to review project load, process and approvals Lead kick-off and brainstorm meetings to ensure thorough understanding of project scope and requirements Coordinate production schedules with designers, content editors, developers, video and hosting staff Assess and implement emerging web technologies Maintain thorough understanding of all aspects of the CMS In the space of 6 months my team was instrumental in developing monthly aggregate traffic of over 16-million-page impressions, up from an average of 4 million. Key sites include www.zooweekly.com.au and www.fhm.com.au. Company:Transport and Logistics Centre The Transport and Logistics Centre (TALC), a not for profit project of the NSW Ministry of Transport. Position: Business Analyst / Project Manager Service:July 2006 - Dec 2006 Consulting as the Web Services Manager for the Transport and Logistics Centre (TALC), my key projects included: Migration of the TALC site www.talc.com.au from a legacy Content Management System (CMS). This included CMS selection UI/AI and project management. The creation of a social networking site www.eMentoMatch.com dedicated to the provision of online Mentoring for industry and professional users. This included; CMS selection UI/AI and project management. The development of two Industry Association Certification Boards www.ctpinstitute.com and www.cplinstitute.com. This included; CMS selection UI/AI and project management. Company:Young and Rubicam Brands (Wunderman) / Patt’s Digital Wunderman is part of Young & Rubicam Brands and a member of WPP Group with offices in 55 countries. In late 2005 Young and Rubicam Brands merged with George Paterson Partners. Operating since the 1930’s George Paterson Partners was one of Australia’s most awarded and well know advertising agencies. Position:Online Producer Service:May 2005 – May 2006 Y&R Brands After the acquisition of George Patterson Partners by Young and Rubicam Brands I was retained as a Online Producer on the Microsoft account. My role encompassed a wide range of tasks, principal of which were: Campaign and Project Management including IA/BA of online campaign elements (banner ads, email broadcast, websites) Producer of online content for a number of Microsoft channels Stakeholder liaison for the ongoing Microsoft Content Management system migration Producer for Xbox promotional email broadcasts Patt’s Digital Online Producer for Patt’s Digital, the interactive arm of George Patterson Partners. Clients included a wide variety of Blue Chip accounts with a strong media focus such as Telstra and News Interactive. My roles included: Campaign and Project Management Business Analysis and Requirements gathering Information Architecture Online Strategy development including competitive analysis and reporting Company:Creative Information Pty Ltd Position:Business Analyst / Project Manager / Principal Service:March 1997 - May 2005 My primary tasks were focused on client management, Business Analysis, Systems Specification and Information Architecture. Creative work was largely outsourced to a number of regular third-party suppliers. I have been involved in a number of award winning projects, particularly while acting as a contractor for WHYBIN Lawrence TBWA and NETX. These include; artwork and copy for the 1999 Rugby Heaven campaign and artwork, copy and backend integration for the first year of the Sony PlayStation online registration campaign. Some notable Creative Information projects include: Information Architecture and Project Management for the BRW East Coles Equity Markets Surveys. The East Coles Banking and Equities Markets Surveys. This project required the close management of third party middle-ware developers. Information Architecture and Web Development for e-mergency.biz, a module based online first aid training course sponsored by Select Appointments Pty Ltd. Web Developer for Nad's natural health and personal care products. This development work also included HTML email marketing and integrated site database development. Online media production and database development for WHYBIN Lawrence TBWA and online media production for NETX. Company:B2G.com Limited A startup offering digital products and services to government. Position:Business Analyst / Project Manager / Strategist Service:January 2000 – July 2001 Senior Business Analyst and Project Manager B2G.com Limited advising senior executives in the development and deployment of a strategic Internet presence. The B2G development environment used Rational and Extreme Programming methodologies. Projects included: Business Analyst for B2G Health - I was responsible for initial product analysis and requirements specification documentation for a product linking Pharmacies PBS data with the HIC. This role required working closely with the CTO and systems architect Project Manager/Business Analyst for Legal Central - an eFiling legal services portal. I was involved in the full development cycle. Business Analyst/Project Manager for ezgov - I had responsibility for the initial concept analysis and implementation of this site. Business Analyst/Project Manager for eCorpor8 - I oversaw the initial design and function of this financial services product. EDUCATION Professional:Agile Academy – Agile Project Management Agile Academy – Agile Demystified CPMS - Project Management Tertiary:Bachelor of Arts Sydney University HSC:Knox Grammar School GENERAL BACKGROUND I graduated with a Bachelor of Arts Degree from Sydney University. I have been a judge for the Australian Internet Awards. Jointly run by Telstra and the Australian Financial Review in 1999 and the Australian Financial Review in 2000. I also wrote the Internet column for Ralph for a period in 1999. I have traveled widely and was in the Australian Army Reserves for three and a half years as an Officer Trainee. Personal web properties:http://www.king.com.au https://www.saltlampstore.com.au https://shop.bondibeach.com