Matthew King

No project is too big, or too small. With over two decades of experience in business analysis, digital strategy, and product development, I have worked across multiple industries including retail, telecommunications, finance, media, and digital marketing. I have a proven track record in driving large-scale digital transformation projects, particularly within loyalty programs, e-commerce platforms, and customer care solutions. My ability to translate business objectives into user-centric digital solutions has consistently delivered impactful results for organisations like WooliesX (Everyday Rewards), Endeavour Group (BWS, Dan Murphy's, pub+), A-Leagues, Kayo Sports, Optus, Telstra Digital Media, ACP, emap and Velocity Frequent Flyer.

Professional expertise includes:

• Digital Business Analysis
• e-commerce
• Content strategy and management
• Digital Business Analysis
• Agile Scrum Master/Project Management
• Omni-channel product development

Throughout my career, I have honed my skills in Agile methodology, stakeholder management, and project leadership. I thrive in fast-paced environments, leading cross-functional teams to define business requirements, develop product roadmaps, and execute strategies that align with company goals. My experience in working closely with C-suite executives, technical teams, and marketing departments allows me to bridge the gap between business needs and technical execution, ensuring projects are delivered on time and within scope.

In addition to my technical and strategic expertise, I bring a strong focus on collaboration and communication. I excel at facilitating workshops, gathering requirements, and managing vendor relationships to create seamless, end-to-end solutions. Whether leading product ideation or working as a functional analyst, my diverse skill set enables me to navigate complex projects and deliver successful outcomes in highly competitive industries.