M
S
E N I O R
M
A T T H E W
A N A G E R
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P
J. Y
A I D
S
E A S T E D
O C I A L
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T R A T E G I S T
1731 NE 12 STREET, FT. LAUDERDALE, FL- |-| linkedin.com/in/matthewyeasted
TH
PROFESSIONAL SUMMARY
Strategic marketing executive with over 15 years leading full-funnel, multi-channel campaigns. Expert in performance
marketing and brand growth. Build trusted client relationships, resolve issues swiftly, and drive KPIs. Proven leader in
team development, cross-functional collaboration, and solution-oriented innovation for high-growth brands.
SKILLS
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Media Strategy & Buying: Paid Social Platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, X)
Research & Insights: Pathmatics, eMarketer, GWI, Similarweb, ComScore (familiarity)
Client Leadership: Executive Presentations, POVs, Account Growth, Resolution, New Business Pitches
Team Development: Hiring, Mentoring, Career Pathing, Trainings, Process Creation
Media Operations: Standardized QA & Activation, Error-Free Campaign Delivery
Budget Oversight: $500K+ monthly / multi-million annually
WORK EXPERIENCE
RAZORFISH, Miami, FL
01/2020 – 05/2025
Media Director (05/2022 – 05/2025)
Managed paid media strategies and execution across Meta, TikTok, X, LinkedIn, Reddit, and Pinterest from branding
to performance campaigns. Leveraged research tools such as eMarketer and Pathmatics for research and insight.
Main point of contact responsible for stakeholder trust and resolution of mission-critical issues. Partnered with
analytics, client service, and creative to build integrated, data-driven solutions that delivered measurable business
impact.
§ Helped lead the paid social practice, ensuring all planners were Meta certified within six months of hire.
§ Oversaw all details of influencer strategy for Reliant Energy, increasing aided brand recall by 54%.
§ Reduced cost per online conversion by 85% by leveraging AI tools to improve targeting.
§ Scaled Northrop Grumman’s paid social investment by 200% year-over-year.
Associate Media Director (01/2020 – 05/2022)
Oversaw planning and buying for paid social campaigns across B2B and B2C verticals. Drove platform expansion and
campaign experimentation aligned to client KPIs. Recognized internally as learning and development lead.
§ Developed influencer program for Dupont, resulting in 150% increase in engagement with brand content.
§ Led New York Life’s tripling of social investment during tenure, expanding to TikTok, Reddit, Pinterest, and X.
§ Negotiated influencer program for New York Life, increasing working dollars by 25%.
§ Delivered weekly performance insights and optimization plans to leadership, driving data-informed decisions.
PUBLICIS SAPIENT, Miami, FL
04/2018 – 12/2019
Associate Media Director
Directed paid media and account-based marketing for Publicis Sapient’s global brand across LinkedIn and Google.
Collaborated with senior leadership to enhance visibility and engagement among C-level audiences.
§ Increased site traffic by 250% and brand engagement by 80% through integrated paid media campaigns.
§ Built LinkedIn strategy that fostered direct, high-value outreach to targeted enterprise decision-makers.
MATTHEW J. YEASTED
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SAPIENT, Miami Beach, FL
07/2013 – 04/2018
Media Supervisor (12/2014 – 04/2018)
Directed broadcast media for Ideal Image across more than 125 markets, serving as primary contact for all campaign
escalations. Delivered real-time reporting and strategy to executive stakeholders.
§ Reduced cost per lead from over $500 to under $100 through smart negotiation and optimization.
§ Consolidated radio buying to one agency, reducing client fees by 50%.
§ Cut national radio talent fees by 50%, resulting in more working dollars for other channels.
Senior Associate (07/2013 – 12/2014)
Managed integrated paid media campaigns for Visit Florida, focusing on cooperative advertising with travel partners.
§ Delivered strong ROI with paid media generating over $3 in revenue per ad dollar spent during FY2013-14.
§ Served as the broadcast lead for new business, playing a key role in securing Ideal Image as an AOR client.
MARKETING PERFORMANCE GROUP, Boca Raton, FL
06/2012 – 07/2013
Senior Media Buyer
Managed traditional and digital media buys, coordinating directly with clients to optimize spend and impact.
§ Negotiated a premium Super Bowl placement for Maryland Live Casino’s major product launch.
§ Partnered with local radio stations to coordinate on-site promotions and talent remotes, generating a 25%
lift in foot traffic during marquee casino events.
§ Enhanced post-buy analysis process, resulting in a 15% improvement in vendor accountability and greater
efficiency in future media buys.
ZIMMERMAN ADVERTISING, Fort Lauderdale, FL
08/2011 – 06/2012
Senior Broadcast Buyer
Executed paid media campaigns for clients, including Papa John’s, Firehouse Subs, and Ashley Furniture.
§ Negotiated added-value placements that increased total on-air time by over 15%, enhancing brand visibility
without additional media spend.
§ Executed and managed more than $5M in annual TV and radio buys, consistently delivering 120% of planned
GRPs across six major U.S. markets.
§ Pinpointed high-impact dayparts and undervalued inventory to drive an 18% reduction in average CPM.
EDUCATION
Bachelor of Arts (BA), Interdisciplinary Studies, UNIVERSITY OF BALTIMORE, Baltimore, MD
