Matthew J Yeasted

With more than 15 years of experience in growth marketing and paid media strategy, I have built a reputation as a results-driven leader who blends analytical rigor with creative execution. My career has spanned senior roles at top agencies including Razorfish, Publicis Sapient, and Sapient, where I managed multi-million-dollar budgets and high-profile campaigns across industries as diverse as energy, aerospace and defense, financial services, tourism, and healthcare.

As Media Director at Razorfish, I led full-funnel, multi-channel campaigns with a deep specialization in paid social. I guided initiatives across platforms such as Meta, TikTok, LinkedIn, Reddit, Pinterest, and X, consistently aligning media activations with broader business objectives. My expertise lay in balancing efficiency and scale — deploying brand-lift studies, incrementality tests, and conversion-driven optimizations to deliver measurable outcomes.

Equally important was my ability to build trusted client relationships. I consistently delivered measurable performance improvements while guiding executive stakeholders through complex decisions. I excelled at translating campaign data into actionable business insights and at resolving challenges swiftly to preserve confidence and momentum.

As a leader, I have always prioritized team development and cross-functional collaboration. I managed and mentored media planners and buyers, fostering growth through clear communication, structured frameworks, and solution-oriented thinking. My teams knew me as someone who empowered talent to test, learn, and innovate, while maintaining accountability to KPIs.

Beyond execution, I am highly data-driven, bringing a financial lens to media strategy. I have built and applied models for ROI, CPM and CTR benchmarks, cost-per-result analyses, and budget allocations across markets. This analytical approach ensured that campaigns were not just delivering impressions or clicks, but directly tied to revenue, acquisition, and brand equity goals.

Ultimately, my strength lies in bridging strategic vision with operational excellence. Whether navigating the complexities of B2B demand generation or delivering scalable awareness for consumer audiences, I bring a unique mix of rigor, creativity, and leadership. I thrive in high-stakes environments, and my track record shows consistent success in elevating both performance and partnerships.