MATTHEW BAKER
SUMMARY
Sales & Partnerships Professional with 20+ years driving growth for B2B SaaS companies and marketing agencies across EMEA &
North America.
KEY ACHIEVEMENTS
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Increased revenue for a SaaS growth agency from $1M to $1.7M in 18 months.
Drove $600K+ in ARR for a MarTech SaaS company, doubling revenue to $1.2M.
Scaled a SaaS marketing agency from $0 to $250K ARR in its first year as founder.
Advised 60+ SaaS businesses on GTM, sales, and partner strategy.
Built and led affiliate & channel partner programs using co-branded content, listicle placements, and influencer
partnerships.
Closed multiple $50K+ deals using consultative, relationship-led selling.
EXPERIENCE
ProductLed | ProductLed Advisor | Remote i Jun 2025 – Dec 2025
Helped SaaS founders and GTM teams build product-led businesses and improve activation, conversion, and retention.
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Took over the entire sales and advisory function within three weeks, reporting directly to the CEO.
Generated $200K+ in revenue, exceeding monthly targets through structured advisory offers and follow-up.
Led 100+ advisory calls with startups, scale-ups, and enterprises, acting as a trusted partner to founders and revenue
leaders.
Worked with large organisations (including Autodesk, Typeform, Paligo) on improving user onboarding, adoption, and
product-led motions.
Improved the full revenue funnel: outreach, qualification, call structure, onboarding, and success tracking.
Collaborated closely with the founding team on GTM redesigns, simplifying offers and aligning sales conversations with
product value.
Partnerships Consultant & Airbnb Host | Brighton, UK I Apr 2024 – Present
Provide consulting for high-growth SaaS companies and marketing agencies to help them design, launch, and grow partnership
channels.
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Support partner strategy, partner recruitment, and ongoing partner management to drive pipeline and revenue.
Focus on long-term relationship building, clear communication, and repeatable processes.
Operate multiple 5-star Airbnb properties across Brighton and surrounding areas.
Completed two full property renovations and manage day-to-day guest experience and operations, showing strong
ownership, service mindset, and organisation.
SendX – Head of Growth/Enterprise Sales/Partnerships | Remote i Feb 2023 – Apr 2024
Venture-backed email marketing automation platform serving SMBs and enterprises in regulated industries.
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Reported directly to the CEO and led revenue expansion across acquisition, onboarding, retention, and monetisation.
Added $600K+ in ARR, contributing to a doubling of company revenue.
Closed a $36K ARR deal by coordinating with product, support, and leadership to align demos and workflows to the
customer’s needs.
Drove partnership-led growth via onboarding optimisation and partner referral flows.
Coached internal and external partner teams on how to position and use the platform, improving delivery metrics and
reducing support friction.
Market 8 Group – SaaS Growth Marketing & Climate Tech | London, UK
Head of Partnerships I Market 8 Group I Remote I May 2021 – Feb 2023
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Increased revenue for a SaaS growth agency from $1M to $1.7M in 18 months.
Drove 70% revenue growth by repositioning Market 8 as a specialised SaaS growth agency through strategic
partnerships.
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Owned the full partnership lifecycle: identification, qualification, negotiation, onboarding, enablement, and ongoing
success.
Closed 5+ deals worth $120K ARR via targeted outbound and inbound partner motions.
Co-created and launched a 12-week startup cohort program (NPS 9/10), generating $75K in recurring revenue.
Collaborated across remote account management and sales teams using HubSpot, Slack, Zoom, and Google Workspace.
Launched the partnership function for a new climate tech and sustainability division.
Built relationships with government, ecosystem players, and climate-focused organisations.
Created early-stage sales collateral and partner positioning in ESG-driven markets.
Growth Strategist | Market 8 Group I Remote I Oct 2019 – Apr 2021
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Project managed growth initiatives for Seed–Series A SaaS startups, working directly with CEOs and CMOs.
Designed client onboarding programs and success metrics to improve adoption and retention.
Helped diagnose campaign issues and improve ROI through structured experimentation and feedback loops.
CEO & Co-Founder | Growth Drivers | London, UK I Jun 2016 – Oct 2019
SaaS-focused marketing agency for Seed–Series A startups.
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Founded and scaled the agency to $250K ARR in its first year.
Developed and executed marketing strategies for clients such as Traqspera (field service SaaS), increasing conversion
rates and shortening sales cycles.
Led client relationships end-to-end: discovery, proposal, onboarding, delivery, and ongoing optimisation.
PROJECT EXPERIENCE & COMMUNITY
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Climate Drift | Accelerator Member | Jun 2024 – Present
Eco Centre South West | Associate Board Member | Oct 2024 – Apr 2025
EDUCATION
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BA Criminology, University of Lincoln
CERTIFICATIONS
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HubSpot Certified – Inbound, RevOps, & Sales
ProductLed Certified – SaaS Growth & Onboarding
LANGUAGES
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English – Native
Spanish – Good intermediate
