Matt Watkins

Matt Watkins 4 Les Jardins du Frat, 40510 Seignosse, France Mobile +33 - email-Age: 42 Marital Status: Married www.linkedin.com/in/mattjwatkins Profile o o o o o o o o o Experienced digital marketer and ecommerce manager. Experience managing large scale international search engine marketing campaigns Proven track-record of delivering quality traffic from both a customer acquisition and conversion standpoint. Strong analytical skills with the ability to drive meaningful actions from large data sets. Up to the minute knowledge of all digital marketing channels including SEO, PPC, social media, email and affiliate. Profound knowledge of content management systems. Lots of experience with web analytics tools, including Google Analytics, Coremetrics and SEM Rush. Self motivated and a good team player. Fluent French and basic Spanish. Education 2009 - - - 2008 CIM Chartered Marketer Chartered Institute of Marketing (CIM) e-Marketing Award Chartered Institute of Marketing (CIM) Professional Diploma in Marketing 1994 – 1998 University of Wales, Bangor - 2.1 in French with a distinction in spoken French - Glyn School, Epsom, Surrey - 10 GCSE’s, 3 A-levels Employment June 2015 to present Director ACTIVE AZUR – a THRILL-SEEKERS GUIDE to FRANCE September 2012 – May 2015 Marketing Manager SurfStitch Europe, Hossegor o o o o o o o Set up and managed all online and offline marketing channels including PPC, SEO, Remarketing, Email, Affiliate, Social Media, Comparison Shopping, Display and Print. Carried out marketing initiatives across four territories – France, Germany, Spain, UK. Achieved 100% traffic growth year on year. Team management including recruitment, establishing KPIs and setting SMART objectives in line with Marketing Plan. Provided weekly reporting and campaign monitoring for all channels. Supported each new initiative or marketing opportunity with an ROI focussed business case. Member of the User Interface committee, which drives the continuous improvement of the SurfStitch.com website. July 2011 – August 2012 Ecommerce Specialist - Customer Acquisition Chain Reaction Cycles, Belfast o o o o o o o o o Natural and paid search marketing across multiple markets and territories. Managed PPC campaigns using Google Adwords, Yahoo and Facebook advertising to pre-agreed budget. SEO site audits. Identified and delivered process enhancements to support SEO, from uploading stock to adding content to the website. Achieved top organic rankings for a number of targeted keywords including ‘shimano’. Worked with the category and creative team to develop relevant ads and landing page content and manage all SEM agency activity. Put forward a business case for the need to engage an enterprise level email service provider and led the project from request for proposal to appointment. Produced a weekly traffic and sales report from Google Analytics, and go to person for web stats queries. Provided SEO best practice guidelines during the elaboration phase of a new ecommerce platform. December 2009 – July 2011 Director, Hang Ten Media Ltd Internet Marketing Contractor, based in Belfast o o o o o In a team of three I worked to set up a new CMS, ecommerce platform and stock management system (Khaos Control) for Planet X and On-One bikes. As a result of the new platform, the company exceeded its- sales target by 2 million GBP. Rolled out Planet X and On-One websites across Europe. Managed the rollout, translation and marketing of the websites, including Planet X France, Italy and Germany. Set up the marketing of Planet X’s websites via PPC, Social and Email Set up multi-channel selling via Channel Advisor (eBay, Google Shopping, Amazon) Grew the channel to £25,000 revenue per month before handing over. Provided the company directors with a weekly sales and traffic report using Google Analytics. April 2006 – December 2009 Project Manager British Council, Norwich Union House, Belfast, BT1 5EG o o o o Managing the delivery of two higher education programmes, IAESTE and Language Assistants, to agreed targets and budgets. Managing a small team of Project Delivery Officers and Assistants. Programme promotion and online-marketing (www.iaeste.org.uk, www.britishcouncil.org/languageassistants) Stakeholder relationship management (Education boards, Universities, etc). August 2004 – March 2006 Proposals and Contracts Analyst MDS Pharma Services, Winnersh Triangle, Wokingham, RG41 5TP o o o o o o o o o o Writing business proposals and developing budgets based on complex clinical protocol for clinical trials. Writing proposals and liaising with colleagues in French. Managing the contract award and project handover process. First point of contact for Marketing enquiries in the absence of the Marketing Manager. Responding to requests for information, providing clients with the right up-to-date marketing information, with an aim to secure a request for a quote. Member of the ‘Global Initiatives’ steering committee. Managed the initiative to consolidate company marketing information into an online CRM database. Managing a heavy workload to strict deadlines. Chairing proposal evaluation and best practice group meetings. Recruiting and coordinating third party vendors and preferred providers (electronic data management providers, etc). October 2003 – June 2004 Market Research Executive TNS Healthcare, 19-31 Church St, Epsom, Surrey, KT17 4PF o o o o o o Day to day management of qualitative and quantitative market research projects, including Internet studies. Questionnaire design through to final analysis and the presentation of results. Graphical representation of results and report writing. First point of contact for enquiries from Big Pharma companies such as Glaxo and Pfizer. Managing third party suppliers (translators, call centres, freelance interviewers, etc). Extensive usage of Microsoft Excel, PowerPoint and the Office suite. May 2002 – September 2003 Adventure Tour Leader Explore Worldwide, 1 Frederick St, Aldershot, Hants, GU11 1LQ o o o o o Contracts in France, Tanzania and USA. Taking groups of sixteen people on adventure tours around the world, (including Kilimanjaro summit treks). Ensuring all aspects of the tour runs smoothly and solving problems as they arise. Working at the sharp end of customer service. Designing itineraries and developing new tours. Referees Please contact me for up-to-date references Additional Information Clean driver’s licence, keen cyclist, surfer and snowboarder