Matt Strydom

Matt Strydom Address: Cape Town, South Africa Phone number: - Email address:-Linkedin: https://www.linkedin.com/in/mattstrydom Profile Marketing professional with over five years of experience in lifecycle campaigns, customer retention, and marketing automation. Strong background in driving customer acquisition, engagement, and retention through well-structured campaigns, A/B testing, and performance tracking. Hands-on experience in SaaS, B2B, and tech-driven environments. ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅ ✅ Core Skills Growth & Lifecycle Marketing Customer Acquisition & Retention Community Engagement & Influencer Marketing CRM & Email Marketing (HubSpot, ActiveCampaign) A/B Testing & Conversion Rate Improvements Paid Advertising (Google Ads, Facebook Ads) SEO & Content Strategy Analytics & Performance Tracking (Google Analytics, Looker Studio) Marketing Automation & CRM Integrations SaaS & B2B Growth Strategies Languages English: Full professional proficiency PROFESSIONAL EXPERIENCE 07/2024 – 12/2024 Prague, Czech Republic Marketing Automation Specialist itrinity ( Deadline Funnel ) Planned and launched multi-channel marketing campaigns that increased lead generation by 30% and customer retention by 18%. Improved email marketing performance by 20% through A/B testing and targeted messaging. Created an abandoned cart campaign that brought in a 20% recovery rate. Introduced lead scoring and segmentation, cutting sales follow-up time by 30%. Tracked campaign performance and made adjustments that led to a 15% boost in ROI. Worked with ActiveCampaign, HubSpot, Segment, and Make to build efficient workflows. 06/2022 – 06/2024 Florida, USA MarTech Specialist Deadline Funnel Developed marketing strategies that increased brand recognition by 40% and product adoption by 47%. Ran retention and upsell campaigns, leading to a 15% increase in customer retention. Worked closely with product, engineering, and sales teams to refine messaging and support business goals. Researched market trends and competitor strategies to guide campaign decisions. Translated complex product features into clear, customer-friendly content that improved engagement. 02/2020 – 06/2022 Florida, USA Customer Onboarding & Success Consultant Deadline Funnel PROFESSIONAL EXPERIENCE Managed community engagement and customer support for over 3,000 global clients. Built onboarding processes that cut time-to-value by 15%. Increased product adoption through lifecycle marketing and educational content. Led a team of success agents, improving onboarding satisfaction and retention. 02/2017 – 01/2020 Business Development Manager Nelspruit, South Africa Equipt Training & Development 11/2010 – 01/2017 Systems Engineer Nelspruit, South Africa Greendot Advisors 03/2005 – 02/2006 IT Support Engineer London, United Kingdom Zarcus Technology Solutions 11/2003 – 02/2005 IT Support Engineer Greater London, London Business School United Kingdom Tools & Platforms Marketing Automation: HubSpot, ActiveCampaign, Segment, Make (Integromat) Analytics & Performance: Google Analytics, Looker Studio Community & Engagement: Skool, Discord, LinkedIn, Slack SEO & Content: Ahrefs, Webflow, Hootsuite, Canva Paid Advertising: Facebook Ads, Google Ads Collaboration & CRM: Notion, ClickUp, Trello, Salesforce Key Marketing Achievements Increased customer acquisition by 30% through multi-channel marketing. Improved conversion rates by 20% using A/B testing and targeted email sequences. Reduced churn by 14% by addressing customer pain points and launching retention campaigns. Built an influencer marketing strategy that boosted engagement. Strengths Strategic planning and campaign execution Leadership and team development Data analysis and performance tracking Customer retention and lifecycle optimization Expertise in SEO, paid ads, and email marketing Proficiency in marketing tools (HubSpot, Google Analytics, Segment) Creative problem-solving and adaptability Education 01/1990 – 12/1994 Lydenburg, South Africa Highschool Diploma Lydenburg Highschool Volunteering 01/2023 – present Kleinmond, South Africa Crew Member National Sea Rescue Institute I am a volunteer crew member for our local sea rescue base. We assist in any sea related emergencies, rescues and recoveries. 01/2024 – present Kleinmond, South Africa School Board Member Kleinmond Primary School I am a member of the local school governing board and also act as the treasurer.