Matheus De Souza

Matheus Souza​ Senior Art Director | Branding, UI/UX, Motion & Strategy​ Scaling B2B, B2C, Startups & Tech Through Full-Stack Design LinkedIn | Portfolio |-PROFILE Art Director with 12+ years of experience blending visual storytelling, brand systems, and user-centered design. I’ve led design initiatives for B2B, B2C, SaaS, and tech companies, shaping cohesive brand identities, scaling design systems, and driving creative direction across platforms. My work spans branding, UI/UX, motion, and design ops, always focusing on narrative clarity, executional polish, and business impact. Expert in Figma, Adobe CC, and AI-enhanced workflows to deliver user-centric, high-conversion, and accessible solutions at scale. With a collaborative, detail-oriented approach and strong cross-functional communication skills. WORK EXPERIENCE ProperExpression​ Senior Art Director​ ●​ ●​ ●​ ●​ Remote (United States) September 2024 - Present Designed 150+ ads, achieving 22% higher CTR than SaaS benchmarks through A/B testing and rapid prototyping. Built 10+ modular brand systems using Atomic Design principles, cutting production time by 40%. Integrated Midjourney and Dall-E into creative sprints, accelerating concept development by 30%. Delivered pitch decks, case studies, branded content for 20+ clients across tech, fintech and healthcare verticals. GovAssist​ Product and Design Lead​ Remote (United States) September 2023 - September 2024 ●​ Spearheaded rebrand and GTM campaign, increasing qualified leads by 34%. ●​ Redesigned website, dashboards, and mobile-first experiences focused on conversion and accessibility (WCAG standards). ●​ Created AI-powered visa eligibility tool UX, scaling to 250K+ users monthly. ●​ Built and mentored a cross-functional design team, fostering a culture of collaboration, creative problem-solving, and continuous feedback. Parrot Analytics​ Remote (New Zealand) Senior Graphic Designer​ May 2022 - May 2024 ●​ ●​ ●​ ●​ Built 80% reusable Fortune 100 report templates, reducing turnaround by 50%. Developed 30+ AI-enhanced data visualizations, informing billion-dollar content strategies. Revamped 100+ sales assets, supporting 30% YoY growth in $5M+ ARR accounts. Boosted sales win rate by 30% through redesigned pitch decks and media kits across enterprise accounts. Steer Health​ Senior Art Director​ Remote (United States) January 2023 - September 2023 ●​ Directed brand overhaul and Agile content development, raising provider recognition by 40%. ●​ Created visual narratives for AI-driven product features. ●​ Translated AI healthcare data into intuitive visual narratives, supporting GTM strategy. Cheesecake Labs​ Senior Graphic Designer​ Remote (Brazil) May 2022 - December 2022 ●​ Led a visual identity redesign, lifting social engagement by 50%. ●​ Collaborated on UX-focused redesign of company website. ●​ Translated app architectures into client-facing visual case studies. grupoQ​ Design Lead​ Remote (Brazil) February 2022 - March 2023​ ●​ Unified 5 brands under a cohesive design system, lifting NPS by 22%. ●​ Scaled the design team 5x and led the rollout of user-centered design updates across web, app, and OOH campaigns. ​ DIGIA​ Senior Art Director​ Remote (Brazil) January 2020 - January 2022 ●​ Directed 50+ full-funnel music launch campaigns, generating 1B+ streams. ●​ Partnered with Spotify LATAM for viral chart entries; introduced microinteraction animation standards. ●​ Mentored 8 designers, scaling creative capacity for concurrent global campaigns. EARLIER EXPERIENCE Quiq​ Senior Art Director​ Remote (Brazil) 2021 - 2022 ●​ Led brand identity and design systems for a B2B2C platform serving clients like McDonald's, Outback, KFC and Pizza Hut. ●​ Created co-branded marketing toolkits and scaled the design operation across product, sales, and social. Blip - Graphic Designer​ Graphic Designer​ Remote (Brazil) 2021 - 2022 Universal Music- Graphic Designer​ Graphic Designer​ Remote (Brazil) 2020 - 2021 ●​ Designed multichannel visuals for a global messaging platform used in 170+ countries. ●​ Delivered 100+ assets for social campaigns, events, and partner integrations (WhatsApp, Messenger). ●​ Produced motion assets and campaign visuals for top artists including J Balvin, Olivia Rodrigo, and Tropkillaz. ●​ Delivered 100+ graphics across 10+ campaigns, streamlining creative workflows by 25%. MusiClan​ Creative Director​ Remote (United States) 2016 - 2022 ●​ Directed creative campaigns for Latin Grammy artists, developing visual identities, video content, and live show visuals. ●​ Scaled the label’s brand presence across digital and physical touchpoints.. EDUCATION ​ IxDF - Interaction Design Foundation​ 2024 - Present UX Design Professional Certificate ​ ​ Miami Ad School​ September 2021 - February 2022 Creative Leadership​ ​ Universidade Federal de São João del-Rei​ June 2014 - December 2017 Mechanical Engineering​ ​ ​ Universidade Federal de Lavras​ June 2011 - December 2013 Computer Science​ ​ ​ LICENSES & CERTIFICATIONS ​ User Research for Everyone: Practical Strategies for Every Team - IxDF - Interaction Design FoundationIxDF​ User-Centered Design - Pontifícia Universidade Católica do Rio Grande do Sul​ Creative Thinking: Techniques and Tools for Success - Imperial College London UI Design Specialization - UI Expert​ SKILLS & TOOLS Languages: English (Fluent), Portuguese (Fluent), Spanish (Intermediate)​ UI/UX & Visual Systems: Figma (Auto Layout, Variables, Components, Atomic Design), Framer, Responsive & Accessible Design (WCAG)​ Design Tools: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere, InDesign)​ Data & Storytelling: Data Visualization (Excel, PowerPoint), Deck Design, Motion Systems, Storyboarding​ AI-Enhanced Creativity: Midjourney, Firefly, GPT-4, Claude, DALL-E 3, Automated Workflows​ Project Operations: Jira, ClickUp, Agile Sprint Planning, Notion, Slack, Miro​ Methods: Design Thinking, Rapid Prototyping, A/B Testing, Growth Marketing Strategy