Matheus De Souza

Hi, I’m Matheus, a Senior Art Director with 12+ years bridging Brand Strategy, UI/UX, Motion, and Scalable Design Systems. I specialize in helping B2B, B2C, Startups, and Tech Companies craft cohesive visual ecosystems that fuel brand growth and user engagement across platforms.

🚀 What drives me

Since pivoting from engineering to design early in my career, I’ve been passionate about solving complex problems through creativity and strategy. Whether it’s scaling startups from seed to hypergrowth or supporting Fortune 500 brands, I thrive on building design solutions that are both aesthetic and impact-driven.

🏆 Career highlights

• Scaled GovAssist’s design and product team from 0 to 10+ during hypergrowth, leading a full rebrand that boosted leads by 34%.

• Unified the UX and branding for grupoQ’s EdTech platforms, improving NPS by 22% across a user base of 7M+ students.

• Optimized reports and sales assets at Parrot Analytics used by Netflix, HBO, and Disney, contributing to a 30% YoY growth in enterprise contracts.

• Directed 360° music campaigns for Latin Grammy-nominated artists, built high-converting dashboards, and led multi-disciplinary teams through complex brand transformations.

📈 Projects I'm proud of

• Developed a modular report system at Parrot Analytics that increased C-suite retention by 42% and helped drive $5M+ ARR growth.

• Built an AI-powered Visa Eligibility Tool for GovAssist, now used by 250K+ users monthly, increasing qualified leads by 34%.

• Directed 360° brand overhauls for tech, healthcare, and entertainment companies, cutting marketing production times by up to 40%.

• Art-directed Latin Grammy campaigns with 1B+ streams and Spotify viral placements.

🌎 Global Career, Local Expertise

I bring an international perspective into every project, having worked with teams and clients across the United States, Brazil, New Zealand, Spain, and more. I thrive in multicultural environments, leveraging global insights to create designs that are both relevant and globally scalable.

🔑 Key Strengths

Brand Strategy | UI/UX Design | Visual Systems | Design Systems | Motion Design | Data Visualization | Conversion Optimization | Growth-Driven Design | Creative Strategy | Cross-Functional Collaboration | User Research | Agile Design | Rapid Prototyping | Figma | Adobe Creative Suite | Framer | SaaS | Startups | B2B | B2C | Remote Collaboration | Global Design Experience