Mary Onwughalu

MARY ONWUGHALU CRM & AUTOMATION VIRTUAL ASSISTANT PROFESSIONAL SUMMARY Highly organized CRM & Automation Virtual Assistant with proven experience in implementing customer relationship systems, automating workflows, and improving retention through personalized campaigns. Skilled in HubSpot, Pipedrive, and Zapier to enhance engagement, increase efficiency, and support business growth. CORE SKILL AREAS • CRM Management (HubSpot, Pipedrive, Zoho) • Workflow Automation (Zapier, Make, Airtable) • Email Marketing & Campaign Management • Lead Nurturing & Customer Retention • Data Entry, Analysis, and Reporting • Integration & API Automation • Client Communication & Support PROFESSIONAL EXPERIENCE CRM & Automation Virtual Assistant | YHH Creativa Hub | 2023 – Present • Designed and implemented automated workflows reducing manual tasks by 40%. • Integrated CRM systems with marketing tools to improve lead follow-up and reporting accuracy. • Managed lead data cleanup and segmentation for targeted marketing campaigns. • Created dashboards to track conversion and retention metrics. CRM Support Assistant | CloudAlive Technologies | 2022 – 2023 • Supported client onboarding into HubSpot CRM, creating custom pipelines and automation rules. • Maintained data integrity and tracked all communication within CRM. • Collaborated with marketing teams to execute and monitor email campaigns. • Prepared weekly reports on lead progress and customer interactions. ACHIEVEMENTS • Reduced manual processing time by 40% through workflow automation. • Improved follow-up response efficiency by 35% using CRM-integrated systems. • Enhanced campaign performance reporting for better decision-making accuracy. TECHNICAL TOOLS HubSpot | Zapier | Make (Integromat) | Airtable | Pipedrive | Google Workspace | Asana | ClickUp EDUCATION & CERTIFICATIONS HubSpot CRM Certification | 2024 Digital Witch Virtual Assistant Certification | 2023 Short Term Rentals / Airbnb Certification | 2023 Udemy Lead Generation Certificate | 2022