Mary Agnes Onyinye Iyizoba

MARY-AGNES ONYINYE IYIZOBA Business Analyst PROFILE Communications and research professional with experience creating digital content, documenting project impact and supporting communication strategies for nonprofits and private sector clients. Skilled in transforming research and community insights into clear stories, visual content and engaging digital assets. Experienced in managing social media platforms, drafting reports and coordinating communication workflows for projects that reach large and diverse audiences. Motivated by mission driven work that amplifies voices, educates communities and improves access to information. EDUCATION PROFESSIONAL EXPERIENCE B.A. PHILOSOPHY Business Analyst / Communications and Strategy Support NNAMDI AZIKIWE UNIVERSITY 2011 – 2015 Second Class Upper Honors. SKILLS Writing & Communication Research, analytical, and creative writing Strategic communication and storytelling Editing and proofreading Content Development Blogging and web content writing Copywriting SOP and documentation development CRM & Marketing Operations HubSpot CRM (Basic): contact and company management, deal pipelines, activity logging, basic reporting Lead and communication tracking (CRM fundamentals) Digital & Marketing Tools WordPress (CMS) Hootsuite (social media scheduling and monitoring) Canva (presentations, infographics, reports) Data & Reporting KPI tracking and monitoring Basic data visualization (Google Charts) Collaboration & Productivity Microsoft Office Suite Google Workspace Cross-functional collaboration and stakeholder communication AI-Assisted Tools ChatGPT – research support, content drafting and editing, summarization, and workflow assistance. Sagerock & Associates | 2020 - 2024 Co-designed communication frameworks, SOPs and strategy documents for NGOs, startups and corporate clients. Conducted market and community based research using methods such as SWOT, PESTLE and Porter's Five Forces to shape communication and engagement plans. Collaborated with cross functional teams and visual creators to turn research findings into reports, presentations and digital communication materials. Managed communication workflows and prepared project updates that improved alignment between internal and external stakeholders. Monitored KPIs and drafted insight driven summaries that supported decision making and improved campaign direction. Supported communication and documentation for NGO programs impacting more than ten thousand beneficiaries. KEY ACHIEVEMENTS Designed strategic and operational frameworks for an Adamawa based NGO and implemented monitoring and evaluation protocols for projects involving more than 10,000 beneficiaries. Led market entry research and communication planning for the Motherland remittance app which increased project efficiency by 25 percent. Conducted feasibility research for SleekPro Makeup's virtual try on app and delivered insights that guided the client’s digital engagement strategy. Legal Research Assistant Community Court of Justice ECOWAS | 2017 to 2019 Researched and drafted legal documents, reports and written materials used for court publications. Managed library and digital research to support case preparation, hearings and administrative communication. Prepared official documents and maintained organised records used across departments. KEY ACHIEVEMENTS • Contributed research and drafted materials for the ECOWAS Court Legal Handbooks. • Developed a comprehensive legal database that streamlined information retrieval and reduced research time for attorneys. Digital and Social Media Marketing Intern Ringier Digital Marketing | 2016 - 2017 Managed social media platforms for RDM Stock and created original visual and written content. Designed content calendars and executed digital campaigns to increase awareness and audience engagement. Liaised with photographers and influencers to create shareable and community driven campaign content. Implemented SEO improvements and supported website content optimisation. KEY ACHIEVEMENTS Designed and executed a paid Instagram campaign and SEO strategy that generated more than 6,000 website visits for RDM Stock.