MOTHERLEND
Save, send and Invest
Welcome to Motherlend
“
Research shows that many 21st century Africans in
diaspora will eventually return home after years of working
and saving abroad. However, one of the biggest challenges
they face is finding a way to setup a secure base back
home. Motherlend aims to solve this problem by providing a
secure means of remittance at affordable rates.
At Motherlend, our aim is to empower Africans in the
diaspora to rehabilitate and enhance the economy of their
motherland by investing in local SMEs.
We understand the reluctance people may have to entrust
their hard-earned finances and that is why we are
committed to gain the trust of the public in an organic way;
by strategically partnering with industry experts, project
managers, financial houses and community leaders.
Motherlend will ensure that investments will be secure,
seamless and affordable for its customers.
”
Temi Oyewole
Founder/ CEO
2
ABOUT US
Motherlend is a platform that allows Africans from all over the
world to remit money, as well as invest in African SMEs and
projects by guaranteeing them a return on investment backed by
collateral securement, project feasibility assessment, track
records, investigation, in-depth market research, and legal
backing.
Through our rating systems, investors can easily determine
project viability, project risks, likely ROI, and waiting periods, all
from the comfort of their mobile device. Our strategic
partnerships with industry experts, financial houses, and project
supervisors, will ensure steady and reliable upload of viable
projects on a monthly basis.
Vision & Mission
Vision
To be the preferred provider of reliable investment opportunities for
Africans by Africans.
Core
Values
Right of choice
Value for money
Mission
Customer satisfaction
Facilitate access to reliable investment opportunities in
Africa through strategic partnerships and expert analysis.
Transparency
Temi Oyewole
Founder & Chief Executive Officer
Okeoma Ononuju-McErnest
Director, Business Development & Operations
For over 15 years Temi has worked in both the public and private
sectors in different parts of the world. Her roles include contract
management and planning at the 2012 Olympics, mergers and
acquisitions, strategy design and consultation, wealth portfolio
management, and public private partnership transactions.
Okeoma possesses more than 15 years experience as a business
development expert in the technology and manufacturing
industry. His skill sets include strategy development, project
management, product development, and mergers and
acquisitions.
Temi is the founder and co-creator of Made in Afrika United as
well as portfolio manager at The Green Pastures Consultancy Ltd.
She also sits as secretary and on the board of advisors of Redefined
Africa Foundation, an organization charged to provide human
capacity development in the sub-Saharan region.
Currently Okeoma is the Director of operations and business
development for McErnest Capital, where he provides business
advisory services for a series of global organizations.
Motherlend is the next generation platform that opens up opportunities in
the motherland to the African diaspora to create a legacy of wealth (1/3)
Africans in diaspora are spread out across the continents. In North
America, there are estimated to be more than 1 million from the African
Diaspora; over 15,000 in Latin America; 5,000 in the Caribbean; and
around 4.6 million in Europe..
One of the biggest obstacles faced by Africans in the diaspora who want to
eventually want to come back home is finding a way to set up a secure
base back home.
Saving and investment in the black community is also poor with many not
confident in the savings system or lacking knowledge to do so correctly.
Many want to save but are not sure where of how to start and many do
not have large pots of money that can be invested for long periods of time.
Fortunately, commercial real estate development and agricultural SMEs in
sub-Saharan Africa are booming.
With countries like Nigeria, Ghana, Kenya, Angola & South Africa at the
forefront of this growth, this presents a wealth of opportunities; rapid
urbanisation, a wealthier population and a rapidly growing middle class,
relocation of businesses, and travel to Africa for business and tourism are
driving demand for new and modern offices, hotels and retail malls.
Sources: Wikipedia. Africa: Real Estate Opportunities by Daniel Metcalfe. .
Motherlend is the next generation platform that opens up opportunities in
the motherland to the African diaspora to create a legacy of wealth (2/3)
Agriculture in Africa also has a massive social and economic footprint. More than 60% of the
population of sub-Saharan Africa is smallholder farmers, and about 23% of sub-Saharan Africa’s GDP
comes from agriculture. Yet, Africa’s full agricultural potential remains untapped. In a recent analysis,
we determined that Africa could produce two to three times more cereals and grains (Exhibit 1), which
would add 20% more cereals and grains to the current worldwide 2.6 billion tons of output. Similar
increases could be seen in the production of horticulture crops and livestock.
Due to these opportunities, there is now a burst of new saving & investment platforms like Piggyvest,
Cowry wise, Investment One, Afrinvest and Wealth.ng which are all based in Africa for Africans. But
Motherlend aims to procure global customers and be at the forefront of the African remittance and
investment market.
Sources: Winning in Africa’s Agricultural Market by Lutze Goedde, Amandla Ooko-Ombaka & Gillian Pais.
Motherlend is the next generation platform that opens up opportunities in
the motherland to the African diaspora to create a legacy of wealth (3/3)
The potential market for the Motherlend app in
The services offered by the Motherlend app will be as follows:
various markets is based on two different groups;
Service 1 - “Peer to Peer currency exchange”
This is a money transfer service that provides multi-currency
accounts for its users. The service will support more than 50
currency routes across the world including GBP, USD, EUR &
NGN.
❏
Group 1: African diasporas in Europe, north
America, south east Asia, middle east, Asia, Latin
America, Caribbean
❏
Group 2: Non-Africans who are either from the
Caribbean or Latin America who now live in
Europe or developed countries
Service 2 - The Crowdfunding service will provide short term
opportunities to invest in safely-vetted projects in Africa
inclusive of real estate, agricultural farming, and tech projects .
The service will support more than 100 African businesses.
Service 3 – The Savings opportunity is to develop short term
compound interest. We project that once the habit is adopted
with gains, long term saving will become a normality.
High level process
•
•
•
Rigorous
background check
●
Rigorous background check
on all on
borrowers
project
and
all borrowers
project
and
businesses
businesses
Field
to determine
● supervision
Field supervision
to
determine daily
operation
daily operation
habits,
work
habits,
work
hazards,
hazards, and all other and
all other investment risks
investment risks
●
Signed
agreements
Signed
agreements
andand
all all
other legal undertaking
other legal undertaking
• ● Collateral
securement on
Collateral securement on
all all
AAA
investment
AAA
investment
• Signed agreement with
●
Signed agreement with
debt
collection
debt
collection agencies,
agencies,
insurancecompanies,
companies, etc
insurance
etc
• ●Routine
investor
Routine
investorseminars
seminars
to better
to bettereducate
educate investors
investors
•
●
Easy
tocomprehend
comprehend
Easy to
investment
investment
opportunities,
opportunities, along with market
along
with
forecasts
forecasts
to market
guide decision
to
guide decision making
making
• Project and company
●
Project and company profiles of
profiles
of as
borrowers,
as well
borrowers,
well as past
performance
over a five year
as
past performance
over a
period
five
year period
• Social
mediacomponents
components
●
Social media
that
showshows
friend’sfriends
investments and
that
profits
investments and profits
6
Users only needs to log in once, and can be logged
in on multiple devices at a time
One type of account divided into 3 functions:
Remittance, Saving & Investment. Individual
account can be set up by anyone over the age of 18,
however a borrower account can only be approved
by the backend
After an account has been created, a series of
questions shall be asked to determine an individual's
preferred investment opportunity: Short Term
Investments( 3 months), Mid-Long Term
investments(6 months - 1 year) and Crowdfunding
investments(real estate, agriculture, etc.)
…Investment preferences
Short term marginal returns
Mid term marginal returns
LOGIN
Crowdfunding investment
Sending Money with Motherlend
Setting up an with Motherlend will be designed to be easy and quick on our app and
website; the user would need is to simply open an account with us. Once your
account has been approved, you are free to enter your recipient's details and set-up
your transfer.
We want Motherlend to be synonymous with transparency; there will be a clickable
icon that will inform you of what each remit would cost. The bigger the transfer the
lower the transfer cost.
Our transfer fees will be comparably low to compared to bank charges. Motherlend
will not charge you anything above the interbank rate, regardless of your currency
pair.
We will give you a percentage based on the amount transferred. For instance,
sending from GBP to Naira, you will pay 0.5% of the amount being transferred. This
charge will be part of our reward scheme which we will put into your savings account
in order to start earning interest.
Refer-a-friend Scheme: Part of our reward scheme will also be that for every 5 friends
you refer to our app/website, you get £10 paid into your savings account.
8
Saving Money with Motherlend
● Motherlend will offer users opportunities to save money from as little as £1 with a 12%
return interest per annum.
● We will introduce different savings options like a Safe Box function where our
customers can lock up their money without withdrawal for a desired period of time.
The locked up period will determine the amount of interest rate earned, for instance;
Save money for 10-30 days, you attract 6% per annum interest( this particular
option could be for people who want to avoid spending for a short period of
time):
❏
31-60 days = 8-12% p.a.
❏
61-90 days = 15% p.a
❏
91-1yr = 20% p.a
● Motherlend could also introduce a Flexible Account; this function will serve as an
emergency only fund with a 10% return interest p.a. The customer will be able to make
transfers and payments with this function.
THE A,B,Cs for Crowdfunding Investment 1/2
In an effort to ensure investments are simplified and easily comprehensible by our end-users, all investment approved by our platform
shall be categorized into three broad scales
A
The ‘A’ rating certification implies the lowest level of risk, as necessary securities such as collateral, have
been secured. However A ratings also implies that ROI might be low( 5% and below), and investment
might be long term ( 6 to 12 months). Examples of these kinds of investment might include, import goods
clearing, and collateral backed short term loans
B
A ‘B’ rating suggests that an investment has low risk by default, and the borrower has an impressive track
record of paying back within set timeline. These kinds of investments yield mid-level returns, however, they
are not backed by collateral. Examples of these kinds of investments include distressed property purchase
for resale, approved government contracts, and crop harvesting and storage for resale
C
A ‘C’ rating implies that a business has moderate risks, but yields high returns on investment. Although
the borrower is deemed safe, risk factors presented by the environment are considered. An example of
such businesses may include goods hauling, and financial assistance on private sector contracts
*These ratings are not based on Standard Moody’s Ratings.
THE A,B,Cs for Crowdfunding Investment 2/2
Rating
Assurance
Rate
Collateral
backing
Average ROI
Wait time
Investment
Liquidation
Equity
Conversion
AAA
100%
Yes
8%
3 months
High
Yes
AA
95%
Yes
8%
6 months
Mid
No
A
95%
Yes
12%
9 months
Low
No
BBB
85%
No
5%
1 month
Low
Yes
BB
80%
No
15%
3 months
Low
Yes
B
75%
No
25%
5 months
Low
Yes
CCC
50%
No
50%
1 month
Low
Yes
CC
50%
No
75%
1 month
Low
No
C
50%
No
100%
1 month
Low
No
Industry Analysis
Comments
The World Bank officially recorded annual remittance flows in low- and
middle-income countries reached $529 billion in 2018, an increase of 9.6 percent
over the previous record high of $483 billion in 2017. Global remittances, which
include flows in high-income countries, reached $689 billion in 2018, up from $633
billion in 2017.
Central Bank of Nigeria(CBN) revealed that Nigeria received $17.57 billion
in direct diaspora remittances between January and November 2019. The latest
data published by the apex regulator showed that remittances
grew by 56.4% when it increased from $11.23 billion within the same period
in 2018 to $17.57 billion in 2019.
Some key players have already carved a niche in the growing remittance
market; players that include WorldRemit, Western Union, MoneyGram and
TransferWise. However, there are new platforms which are taking over the
remittance market like Paypal, Venmo and Azimo.
A major gap in remittance that has gone unanswered is how to make
remittance sustainable. In a recent Sagerock survey, 100% of participants said they
would rather remit via a platform that remits only interest on investment.
*The World Bank predicts a sharp decline of remittances of about 20% in
2020 due the COVID-19 pandemic and shutdown.
Source: www.worldbank.org. Remittance- Wikipedia. nairametrics.com
11
Selected launch areas are ripe for investment, with Internet
penetration being 7.6M and 1.8M in Lagos and Abuja respectively
Population: 3.5 million
GDP: NGN 50.8B
Business count:
3,250,000
Per capita Income:
$4800
Main occupation:
Banking and finance,
hospitality, shipping,
trading, construction,
etc.
Unemployment rate:
4.5%
Internet and mobile
penetration: 7.6 million
Bauchi
Niger
Plateau
FCT
Kwara
Oyo
Ogun
Lagos
Ekiti
Osun
Ondo
Benue
Enugu
AnambrEbonyi
a Imo Abia Cross
River
Delta
Rivers Akwa
Bayelsa
Ibom
Edo
Population: 3.5 million
GDP: NGN8.7B
Business count:
500,000
Per capita Income:
$2800
Main occupation: Civil
service, hospitality,
construction
Unemployment rate:
12%
Internet and mobile
penetration 1.8 million
B.2
INDUSTRY ASSESSMENT
Nigeria is experiencing the highest penetration of mobile phones
in the world, with 80% mobile penetration growth
% mobile penetration growth
• Mobile phone penetration in Nigeria
appears to be on the upward swing, as
the number of subscribers grew
astronomically in 2017 resulting in 84%
penetration from just 53% in 2016 for
both features and smartphones.
Malaysia
Saudi Arabia
China
UAE
• This growth has been fueled by the
availability of lower points phones,
which paved way for more Nigerians to
own a device.
Poland
Turkey
Thailand
Indonesia
• There are over 21 million smartphones
users in Nigeria, and that figure is
expected to continue to increase in the
next few years
South Africa
India
Nigeria
0
10
20
30
40
50
60
70
80
90
13
Benefits
Costs
Ease of
use
Value to user
Motherlend
Online
Banking
Easily tracks and logs
data from multiple
sites
Inconsistent layout,
difficult to aggregate to
other sites
Free to use
Opportunity platform,
saves time and money
Integrated with bank
account and bill pay
International presence;
strong advertiser
network, existing users
Financial Social
Networks
Intuitive interfaces;
simplified features
Users must
contribute to add
value
Low quality
user-generated
advice
Motherlend offers the most compelling and easy way to Remit and manage personal finances
Risks & Precautions
Risks
Mitigate
Precautions
Low barriers to entry; new
competitors
Develop brand to assure high market
penetration and growth rates; patent
proprietary technologies
Lack of user commitment
Leverage high value, low time
investment proposition for users;
develop user community
Low user referral rate
Push high monetary value of utilizing
suggestions; offer multiple choices
Existing competitors using
similar features
Technology patents filed; feature set
would be difficult to integrate with a
boxed product
Slow initial growth
Utilize management team’s superior
know-how and clear viral marketing
potential to ensure growth
1 Billion
5 Million
Total value of
remittance in year one
Projected commission
on secured loan
500
Million
Projected loans
in year 1
ven
50
Million
❏
Total remittance expected to be carried out via our
platform is projected to be 1 billion naira in year one
❏
We project to enroll 50 projects/borrowers in our bank
end, and 500 investors in our front end within our first
year of operation
❏
Total capital requirement raised for 50 projects is
projected to be 500 million naira, with the average loan
requirement being 10 million naira
❏
Value of collateral to be secured in the first year is
projected to b 150 million, effectively making 30% of
all posted projected to be an A grade investment
❏
Average ROI shall be 10%, with Motherlend retaining
10 percent of all investors interests
❏
Revenue lines of the business shall include remittance
commission, borrower assessment fee, interest
retention on investment, commission on loan secured,
and advertisement.
❏
We aim to raise £250k by the end of June 2021 for;
• App development
• Licencing in the UK, USA & Nigeria
• Operations
• Soft Launch Marketing
❏
Goal:
● Proof of concept model working March 2021
● Develop scalable customer acquisition strategy
● Expand supported African currencies
Projected total Interest
charged on loan
5
Million
Projected Total
generated assessment
fee
14
High Level Road Map
Segments
Currencies
Marketing
•
Personal
•
GBP
•
Word of mouth
•
API
•
USD
•
Social Media
•
Remittance
•
NGN
•
Targeted PR
•
Savings
•
GHS
•
Marketing campaigns
•
Investments
•
ZAR
•
Partner Marketing
•
Business
•
RWF
•
Distribution deals
Contact Us
1 Kudang Street,
Wuse 2, Abuja.
--
MOTHERLEND