Mary Agnes Onyinye Iyizoba

SLEEKPRO MAKEUP FIT ME APP ABOUT US The SleekPro Makeup “Fit Me” App is a platform that will allow women of color virtually try on new SleekPro Makeup products and create personalized looks on the go. Thinking about restocking your makeup bag, but no time to go to the store? Browsing makeup stores, but not sure what shade of foundation to go with? Need ideas on what new products to buy? Want to try new makeup trends, but not bold enough to try them? SleekPro Makeup Fit Me App has you covered. The app virtually matches your skin tone to all of our products that are perfect for you. Want to find your foundation shade or a new lipstick shade? It’s all one click away! WELCOME TO THE SLEEKPRO MAKEUP FIT ME APP At SleekPro Makeup, we are striving to stay with the times we are in now. We aim to make it easier for customers to shop our products at their own pace. Our customers will have access to: ● Various shades of foundation that may match your skin tone ● Makeup and beauty tools so you can customize your personal styleeyeshadow, lipsticks, liners, etc ● Unlimited custom color options with our “Pro Color Palette”- design your own look with unique color combos ● Beauty and makeup recommendations ● Daily makeup and skincare tips ● Access to the range of professional makeup artists ● Skin analysis component that notes dark spots, dark circles and wrinkles in a diary Sleek Fit Me VIP Subscription SleekPro Makeup “Fit Me VIP” will be an optional service that unblocks every feature in the app, reduce ads and allows unlimited use of looks designed by professional makeup artists. INDUSTRY ANALYSIS ● We have become so attached to our smartphones that we use it for literally everything in our daily lives like banking, entertainment, meetings, etc. So you no longer need to go to a store to buy makeup, all you need is to download our application. ● The well-known cosmetics and beauty apps allow you to virtually try on different brands and makeup looks from the comfort of your home. ● Our comparative analysis of the following popular beauty apps highlights a recurring problem - most of their features are not suitable for people with darker skin. PERFECT365 The Perfect365 is an app that allows you to try makeup looks done by professional makeup artists. You can test out virtual makeup done by professional makeup artists so you can experiment with color, finish, expression, etc. it is a great way to see how a look or color will show on your skin or if it will match your outfit, and is a great way to try new looks without the mess. It is also a great way to see how the looks of famous makeup artists will look on you, without having to book an appointment. Perfect365 also allows you to try different hair colors without having to commit to a permanent change. Beauty news and updates within the app so you can stay up to date on all of the latest trends and new products from your favorite makeup companies. PROS ● ● ● ● It allows you to see how professional looks would compliment your individual face, it is a great tool to try different makeup artists’ material. Most people don’t have access to a professional makeup artist on standby, so it also gives you access to looks and talent that you may not have had access to before. It also gives makeup artists a platform to show off their work and is a great way to keep up to date on beauty news too. This app is perfect for the makeup aficionado, beginner, and everyone in between. CONS ● ● ● The filters provided by the app are not compatible with people of a darker complexion. Users are unable to purchase products directly from the app. Only premium members can access all the app’s features; premium membership costs N7,200/year YOUCAM MAKEUP One of the unique features of YouCam Makeup is its augmented reality (AR) real-time makeover tool. With this feature, you can apply the filters you want while livestreaming. This live makeup cam lets you try out enhancements instantly straight from the camera instead of loading your photo and editing it within the live makeup app. The main enhancements include skin smoother, lip art, eyeliner, eye color, etc. Choose makeup from the most popular brands to apply to your photos. Some of these brands include L'oreal Paris, Estee Lauder, etc. In case you are planning to go on shopping, this app can help you decide the right brand for your skin. YouCam Makeup features a newspaper-like icon and if you click on it, you will be redirected to the screen where you can see what other YouCam Makeup users have been sharing. You can see live videos, featured stars, and tutorials. YouCam also selects “Weekly Picks” for photos that stand out. The Skin Analysis feature allows you to analyze your skin health and provides you with personalized recommendations for skincare tips & products. It is also the best nail designs app. PROS: ● ● ● ● The app offers Instant filter options Users have the option to edit photos while live-streaming Users can explore popular beauty brands at your fingertips Because of the app’s smart facial detection feature, users are given true-to-life makeup application in real-time CONS: ● ● ● Most of the features are available only through premium membership which costs N8,900/year. Most of the filters/looks are less suited for people with a darker complexion. Users are unable to buy real makeup products from the app. MODIFACE MODIFACE is considered the ultimate selfie editing app but easily doubles as a facial style generator. The app is designed to help you remove blemishes and imperfections while smoothing and brightening your skin. It also enables you to literally put on various looks. Try on more than 2,000 shades of eyeshadows, lipsticks, lashes, eyeliners, blushes, bronzers, highlighters, foundations, and more. It packs a healthy amount of hairstyles with varying colors, lengths, and styles as well. One of the other interesting and fun features of the app is its ability to reshape your face from your nose and mouth to your eyes and cheeks. The feature also allows you to manipulate your image in detail such as stretching your chin or giving yourself bigger lips. Aside from being able to completely retouch and manipulate your face you also have the ability to pick a different hairstyle. Hairstyles are selected through celebrity inspiration. The makeup feature is broken down into three sections: lips, face, and eyes. The lips feature allows you to choose between lipstick, lip gloss, or lip liner. In order to achieve the perfect shade simply start by taking a picture of your preferred shade and the app actually finds a suitable match for it Aside from simply helping you determine the colors that compliment your face you also get quick makeup visual tutorials without the hassle of loading anything. The process of applying the makeup teaches you a thing or two about the craft you likely overlooked or skipped. Additionally, the makeup you apply is easily identified. When you apply each product the app displays the color and brand readily for your convenience and consideration. PROS: ● ● ● The app offers you the ability to not just apply style and try on new hairstyles but also doubles as a photo shopping app to help you get flawless finished pictures. The app has the ability to not only manipulate and apply makeup digitally but to act as a personal makeup coach. You’re able to customize your looks and save them for future reference CONS: ● ● ● Most of the features are available only through premium membership which cost N1,140/monthly. Most of the makeup and hair features are less suited for people of color. Users are unable to buy real makeup products on the app. MAKEUP PLUS MAKEUP PLUS is a virtual makeover app that lets you try out different looks using photos that you already have on your phone. It even lets you see how new products will look on you. With this app, you just need one image of your face taken from the front. You have the option of using a favorite picture you already have or taking a new photo. The image must show your entire face and have a clear background. This app lets you experiment with different hair colors. Live Makeup is the top feature that most will want to use though. Once you upload your photo, you'll pick the type of makeup you want to try on from options such as lipstick and blush. The app offers a wide range of choices that include both traditional and new shades. The app includes options for changing your brows too. The AR Glam feature is another nice element to the app. This feature lets you take the photo you created and saved with new makeup and add some accessories. It includes options such as hats, sunglasses and earrings. You can also use the “hot” option to see the most popular accessories that other app users chose. PROS ● ● ● The makeup tutorial app allows its users to try out full virtual makeovers from lipstick, contour, and eyelashes, to brows and hair color, faux freckles, and glitter. It allows users to try on and then purchase real lip colors from brands like MAC, Charlotte Tilbury, Lime Crime, Stila, Clarins, etc. Makeup Plus includes exclusive video makeup tutorials by some of the most famous makeup artists. CONS ● ● The counter feature only offers limited makeup products: lipstick, lip gloss, blush and eyeshadow. The most of the filters are not accommodating to people with darker skin tones. COMPETITIVE ADVANTAGE ● ● ● ● ● ● ● SleekPro Makeup “Fit Me” App will be created to solve the challenges of Nigerian beauty consumers by merging beauty with cutting-edge technology for a more convenient and reliable beauty shopping experience. The app will be unique in that it will be solely dedicated exclusively to a makeup brand- SleekPro Makeup. The application will aim to solve the issue of excluding darker complexion filters and makeup looks. The app will have patented AR and AI technologies used for facial recognition, 3D renderings, skin tone analysis, and texture matching to ensure realistic virtual try-ons of real SleekPro Makeup products. The app aims to provide real-time skin beautifying photo effects and filters, users can bring their selfies to life with a tap. Our users will be able to customize their looks/filters as well. The SleekPro Makeup App aims to fulfill every aspect of the Nigerian woman’s beauty journey from finding products that suit them perfectly, discovering our new products, to experiencing them virtually, to purchasing with a single tap, as well as makeup tutorials from professional makeup artists. Our VIP subscription members will have first-hand notifications of all our new products and promos. As well as access to top professional makeup artists according to their price range and makeup style.