MARWINSYAH RAJA KUYUN
"Transforming Business Challenges into Growth Opportunities through Strategic Leadership, Operational
Excellence, and Innovative Solutions."
Address: Batuhulung 50A, Bogor West Java 16116, Indonesia
Email:-LinkedIn: www.linkedin.com/in/marwin-r-kuyun-
Mobile:-
PROFESSIONAL SUMMARY
Results-oriented business strategist and entrepreneur with 18+ years of experience in corporate leadership and
10 years as a business owner in trading, culinary ventures, and manufacturing. Proven expertise in scaling
businesses, driving revenue growth, and building high-performing teams across healthcare, industrial gases,
FMCG, and retail sectors. As a founder, successfully managed multiple ventures, including coconut bricked
trading, culinary businesses, and flip-flop manufacturing. Adept at market analysis, operational efficiency, and
innovation to create sustainable business models. Fluent in Bahasa Indonesia and English, with an MBA from
IPMI International Business School/Monash University.
Now offering freelance consulting services on Upwork to help businesses achieve growth, optimize operations,
and build winning strategies.
SKILLS HIGHLIGHT
Business Strategy & Development
Entrepreneurship & Venture
Management
Start-up Launch & Growth
Strategies
Sales & Operations Management
Profit & Loss (P&L) Management
Market Penetration & Expansion
Team Leadership &
Empowerment
Community Empowerment & ProfitSharing Models
Cloud Kitchen & Food Service
Business Models
Strategic Partnerships & Negotiation
PROFESSIONAL EXPERIENCE
Company : PT. Teknik Industri Mandiri (A part a Global Healthcare Company)
Industry : Medical Gases & Healthcare
Location/Time : Jakarta, Jan 2020 - Present
Spearheaded sales strategies that boosted market share by 20% and enhanced customer retention
by 30%.
Led operational and financial optimizations, achieving a 10% cost reduction.
Built and implemented sales capability programs to bridge skill gaps and enhance team
performance.
Entrepreneurial Ventures (Founder & Business Owner)
Coconut Bricked Trading, Culinary Businesses & Flip-Flops Manufacturing
2010 – 2020
Launched and managed diverse ventures, overseeing end-to-end operations, including production,
sales, and distribution.
Expanded a coconut bricked trading business to cater to domestic and export markets, achieving
annual revenue growth of [specific %].
Established a culinary business, creating innovative food concepts and profitable menus tailored to
local tastes.
Founded and scaled a flip-flop manufacturing and distribution business, penetrating key retail
markets across Indonesia.
Leveraged community empowerment initiatives, employing and mentoring local talent to contribute
to business growth.
Key Achievements:
Generated cumulative revenue exceeding [specific amount] across ventures.
Created employment opportunities for [specific number] individuals, supporting economic
development in the region.
Maintained profitability across all ventures through market adaptability and operational efficiency.
Position: Commercial Director - Industrial Merchant Indonesia
Company : Air Liquide – Global Company & World Leader in Industrial & Medical Gases
Industry: Industrial Gases / Healthcare
Location/Time: Jakarta, Dec 2016 - Nov 2019
Developed a go-to-market strategy, securing $10M in annual contracts and increasing market share by
20%.
Enhanced route-to-market models, improving brand availability and customer satisfaction to 95%.
Position: Country Business Unit Manager (Head of Country Business unit)
Company: Henkel KGaA – Global Company (Leader in Adhesive Technology)
Industry: Adhesive Consumer - Construction
Location/Time: Jakarta/Bangkok, Apr 2006 - Jun 2010
Market Development: Achieved a 20% sales increase by executing long-term growth strategies and
expanding market presence.
Cross-Functional Collaboration: Led multi-functional teams across sales, operations, and marketing to
ensure seamless execution of business plans.
Stakeholder Engagement: Built partnerships with distributors and stakeholders to support sustainable
revenue growth and maintain adherence to regulatory standards.
Other Key Corporate Roles (Summarized)
GM Sales Operation / National Sales Manager (BP Castrol Indonesia): 6 years, Leading
National Sales Team Drove 20% sales growth and implemented market expansion strategies.
Channel Sales Manager (Philips Lighting): Managed 20+ partners, increasing revenue by
25%.
EDUCATION
Bachelor of Industrial Engineering
Master Business Adminitration (MBA)
IPB University, Bogor
IPMI International Business School
/Monash University Australia
Jakarta, Jan 2006 – July 2008
1997 - 2001
ACHIEVEMENTS & CERTIFICATIONS
Achieved double-digit revenue growth across healthcare and industrial sectors.
Certified in Leadership Development, Sales Strategy, and CRM Analytics (Salesforce).
Regular speaker at industry conferences on healthcare market trends and policy development.
WHY HIRE ME ON UPWORK?
I bring a unique blend of corporate expertise and entrepreneurial experience to deliver actionable, results-driven
solutions. Whether you need business consulting, operational optimization, or start-up guidance, I am committed
to helping you achieve measurable success.