Markieta Venter

My professional career began in customer service, where I quickly learned that every interaction is an opportunity—to solve a problem, reassure someone, or strengthen trust. Working directly with customers taught me that communication is more than sharing information; it’s emotional, relational, and human. This understanding has shaped every role I’ve taken since and connects my experience across customer support, social media copywriting, and community management.

From 2017 to 2019, I worked as a Customer Service Representative at Smoke Cartel, a fast-paced e-commerce retailer. I handled high volumes of inquiries across email, chat, and phone, managing order changes, product questions, and issue resolution. I developed a calm, empathetic communication style that helped diffuse frustration before it escalated. I learned how to read tone, respond thoughtfully, and ensure customers felt acknowledged and supported. I also collaborated with internal teams to maintain smooth workflows, resolve operational issues, and improve service processes. This role strengthened my attention to detail, prioritization skills, and commitment to proactive, clear communication.

In 2019, I transitioned into freelance work as a Social Media Copywriter. While it may seem like a shift, it was a natural evolution: customer service taught me to communicate one-to-one; copywriting taught me to communicate one-to-many. I began working with business owners primarily in the functional medicine and wellness space, helping them translate complex knowledge into accessible, engaging content. I developed educational, relatable posts that built trust and authority, refined brand voice guidelines, and used SEO and strategic planning to increase reach and engagement across Instagram, Pinterest, and LinkedIn. The outcome was consistent: stronger audience connection, higher-quality engagement, and growth in leads and visibility.

In 2022, I expanded my work into Social Media & Community Management for the Veblen Director Programme. I supported and engaged a community of senior professionals by ensuring conversations felt meaningful and members felt seen and supported. I conducted interviews with candidates, guided them through program pathways, and developed content that highlighted success stories and thought leadership. This role required professionalism, emotional intelligence, and the ability to communicate with clarity and confidence.

Across every stage of my career, my focus has remained the same: I help brands communicate as real people. I create experiences where customers feel cared for, audiences feel understood, and communities feel connected. Whether I’m responding to a support inquiry, writing content, or managing a member community, my goal is to build trust through thoughtful communication and consistent follow-through.