The Social Media Manager must be a social media savvy, has a creative mindset, writing skills, decisive, adoptive, organized, efficient and has a leadership and communication skills. He/She is responsible for creating, posting, sharing and promoting highly relevant, valuable content necessary to win the target customers hearts and mind to patronize the product.
Give focus on managing online content through scheduled posting, creating new content and staying in touch with followers and friends.
Directly communicating the content, without pushing any brand or product your way.
Social Media Marketing focuses on paid promotional content for purpose of either selling something or creating brand awareness.