Marian Volkwyn

Marian C. Volkwyn Digital Content Producer With many years of dipping my toes in various industries, I finally found what makes me tick: the digital media industry. My purpose is to tell stories. Email :-- Phone : (- . Working Experience Content Writer Radio Producer And Talk Show Host Click Me (Subsidiary of National Debt Advisors) 2oceans Vibe Radio Cape Town               Producing blog posts relating to finance, budgeting and debt management Producing content from an SEO perspective Writing viral press releases Social media management (Facebook, LinkedIn, Twitter, Instagram) Social media copywriting (Instagram, Facebook, LinkedIn, Twitter) Running social media campaigns (Facebook, Instagram, SMS, email marketing) Creating monthly content marketing strategies (including social media, press releases, blog posts, SMS and email campaigns) Weekly social media analysis and reporting Weekly content analysis and reporting (Google Analytics) Creating monthly competitor analysis Uploading content to content management systems (WordPress) Writing scripts for voice broadcasting campaigns and video content Updating website copy Ad hoc duties (creating email templates, writing and/or editing company policies, writing and/or editing job specs, etc.)   Cape Town         2017 – Present Producing engaging radio content Responsible for overall direction of the show Liaising with potential guests and PR representatives Booking interviewees Social media marketing (Instagram, Facebook. Twitter, SoundCloud) Social media copywriting (Instagram, Facebook, Twitter, SoundCloud) Staying up-to-date with pop culture Basic Photoshop Senior Content Producer Content Creator capetownmagazine.com Lumico Cape Town  2017– Present - Brainstorming and creating original feature and viral content Writing engaging content for a variety of events taking place in and around Cape Town Working closely with the sales/marketing team to brainstorm and execute brand activation campaigns for clients Cape Town     Bilingual blurb writing (sport, fashion and celebrity news in English and Afrikaans) Writing a diverse range of (from finance to fitness) for weekly newsletters Writing viral press releases Website copywriting Email :-- Phone : (- . 2015            Liaising with clients Creating content from an SEO perspective Uploading content to content management system In-house presentations to share strategy, analysis and editorial insight with the team Working closely with the Head of Content and Strategy and the Editorial Content Manager to develop new avenues of content and to increase unique visitors to the site, page views, newsletter subscriptions and community engagement Developing positive client relationships Heading up a column called “New Place”, Headhunting new places in and around Cape Town, liaising with owners/managers, interviewing and writing feature articles and reviews Monthly content marketing planning and strategy sessions (pitching ideas for social media, and viral content,) Weekly social media analysis and reporting Weekly content analysis and reporting (Google Analytics)     Social media management - Facebook, Twitter, Instagram, LinkedIn, WeChat Creating social media marketing strategies Weekly social media analysis and reporting Managing content management systems Actress, Director, Playwright, MC, Scriptwriter Freelance Journalist Bridgetown Theatre Company Cape Town- Bored.com       Facilitating dance/drama workshops with previously disadvantaged youth MC’ing various fundraising events and showcases, including theatre and open-air shows with 1000+ audience members Produced two scripts (Say Something, #HashtagUs) Co-directed three plays (Say Something, #HashtagUs, Engliekaans) Produced three plays (Say Something, #HashtagUs, Engliekaans) Entered youth dance group into Baxter Dance Festival Cape Town      Blurb writing celebrity news and other viral content Condensing content of 300 words to 140 characters Visual storytelling Image sourcing Researching age-appropriate content (target audience was 13 -18 years old) Email :-- Phone : (- . 2014 – 2015 Talk Show Host and News Anchor UCT RADIO Cape Town        - Producing engaging radio content Booking interviewees Staying up-to-date with pop culture Filing SAMRO (South African Music Rights Organization) forms Online media communication (Facebook, Twitter) Navigating different computer systems simultaneously (RadioLogik, Internet Explorer, Google Chrome) Navigating MAC system Education Bachelor of Arts in Drama & Gender Studies University of Cape Town Cape Town 2011 – 2014 In 2011, I studied towards my BA degree at the University of Cape Town, where I majored in Drama and English up until 2013, when I switched my English major for a Gender Studies major. Social Media Mastery Lauren Dallas Cape Town Marketing on Facebook, Ad Policies for Content Creative and Targeting, Building Your Mobile Presence with Instagram Business Tools Facebook Blueprint Cape Town 2018 As my current position is results-driven, I felt that I would be able to contribute to the company’s business goals better if I equipped myself with the necessary tools. I started the Facebook Blueprint courses, which helps me keep up-to-date with Facebook’s everevolving ad policies. 2018 To help me optimize on the tools and skills I’ve acquired along the way, I’ve joined the social media mastery program, offered by Lauren Dallas. Apart from helping me create attainable social media goals, this program is also designed to assist in creating sales funnels, which has not been my strongest point in this industry. With the coaching and live webinar sessions, I was able to identify opportunities for growth. The Online Marketing Fundamentals Google Digital Skills for Africa Cape Town I’ve managed to complete all 26 topics covered in the Digital Skills program. The topics range from search ads to analytics, social media, display advertising, content marketing, online business strategy and more. Email :-- Phone : (- . 2018 References Rhowan Johannes: Radio Station Manager (2OceansVibeRadio) Contact details: +27 - Ryan Osborn: Manager (Click Me) Contact details: +27 - Kavisha Hurbans: Former Content Manager (CapeTownMagazine.com) Contact details: +27 - Willem Breytenbach: Co- founder (Lumico) Contact details: +27 - Vernon Piedt: Chairman (Bridgetown Theatre Company) Contact details:-Steven Norris: Editor-in-chief (Bored.com) Contact details: +27 - Natalie Brandreth: Station Manager (UCT Radio) Contact details- Email :-- Phone : (- .