Maria Laura Muscarsel

<-Buenos Aires, Argentina < María Laura Muscarsel Isla -I’m an Argentinian art director, content creator, and social media specialist. During the past 12 years, I have been working in digital communication in freelance, agency, and corporate settings. I design and implement digital strategy, signed by a strong concept and creativity, and in line with the brand identity, the company’s audience, and the customer’s goals. > EDUCATION Doctor of Philosophy (PhD) University of Buenos Aires (UBA), Buenos Aires, Argentina,- Bachellor degree in Advertising | Art Director Escuela Superior de Creativos Publicitarios, Buenos Aires argentina,- Bachellor degree in Molecular Biology Maimonides University, Buenos Aires argentina,- > EMPLOYMENT HISTORY Main Professor “Design of information” | Maimonides University 2013-Present I'm a university professor with more than 10 years of experience teaching at the college level. Currently, I'm teaching "Design of Information" at Maimonides University, based in Buenos Aires, Argentina. Communication consultant for national and provincial deputies 2015-Present In the last 10 years, I have worked for several national and provincial deputies on their communication strategy for presidential and legislative campaigns. <-Buenos Aires, Argentina < Social Media content creator | Dr. Tania Martin Mercado, Microsoft’s Global Lead on Equity in Healthcare and Science 2022-Present I create social media contents, in English and Spanish, focused on diversity, equity, and inclusion in clinical research. This includes research on healthcare topics, copywriting, video editing, and graphic design. Communication consultant | Center for Medical Education and Clinical Research (CEMIC) 2021 I was in charge of the corporate identity design, defining the digital strategy, creating advertising campaigns and content for multiple communication channels. Director of Digital Communication | National Road Safety Agency- I have coordinated the digital communication area of the National Road Safety Agency, the main authority on Road Safety in Argentina. I managed a team of 13 people (designers, animators, audiovisual designers, editors, and community managers). Among my multiple functions, I was in charge of defining the digital strategy, carrying out awareness campaigns, supervising graphic design (print &digital), audiovisual productions, and digital communication channels. Digital content designer | Media Secretary of the Government of Province of Buenos Aires- I was in charge of generating animated content to communicate the public policies implemented by the Government of the province of Buenos Aires in the media and digital channels. Digital content designer, National Road Safety Agency- My task was to create animated content for digital media, carrying out the creative idea, script, art direction, and animation or video editing. Art Director | Pixel Machine Digital Advertising Agency- As an art director I designed digital content for top brands in Argentina and South America (Bodegas Nieto Senetiner, Cinzano, La Serenisima, Restorando, Foodweek). Among my functions: content creation, web and newsletter design, calendars, analysis of metrics, and performance reports. <-Buenos Aires, Argentina < Infographic designer | Proyección Magazine- I worked as a freelancer designer for the "Economic Projection" magazine. My task was translating economic information into a friendly language and designing engaging infographics. Copywriter | Coupé Buenos Aires Advertising Agency- Creative and copywriter for Coupé advertising agency (Buenos Aires). Advertising trainee | Grey Argentina- Creative trainee at Grey advertising agency (Buenos Aires, Argentina). > LANGUAGES Spanish: Native English: Billingual Certifications: Bussiness English Certificate (BEC)(Cambridge University) FIRST Certificate (Cambridge University) PET Certificate (Cambridge University) > SOFTWARE Adobe CC Software: Illustrator, Photoshop, InDesign, Premiere, After Effects. Microsoft Office: Power Point, Excel, Word. Beacon