Maria Laura Muscarsel

My name is Laura, I’m an art director and a social media specialist based in Buenos Aires, Argentina. I have more than 12 years of experience working in freelance, agency and corporative settings. I've implemented digital strategy and designed creative contents (animated or static) for top brands in Argentina and South America and I've worked with the most diverse fields and clients: Politicians, cultural centers & theaters, food & beverages industry, health centers, NGO's and more.

I'm a creative person with a great aesthetic sense. I'm also a good listener and can understand easily what the client needs.

Skills:

CREATIVITY:

My basis is always a creative idea and a strong concept. I’m a creative person with the ability of putting ideas into words or images.

LEADERSHIP:

Inspire and motivate others. As a director of Digital Communication I have manage a team of 13 people. I’ve also been a professor at university for more than 12 years. I have experience in providing tools and knowledge so that others give the best of themselves.

RESEARCH:

As a side career, I have a Phd in Biology which reinforced my skills for research, analysis and work methodology.

The starting point for my work is a profound analysis of the brand universe, its strengths and weaknesses, what competitors are doing and what is happening in the fast changing world of social and digital media.

PROACTIVE AT WORK:

I’m a quick learning person with the initiative to do what needs to be done. Good at problem solving and with facility to adapt to changing environments.