Maria Kristine Espenida

Maria Kristine Espenida BS Computer Engineering --PROFESSIONAL EXPERIENCE MARKETING QUALITY ASSURANCE ANALYST Genesys Telecommunications Laboratories Inc. January 2018 – Present others. PROFESSIONAL SKILLS - Salesforce - Marketo - UNICA 9.1 (EMM) - Communication tools/platform - Building Microsoft Power Point Presentation - Microsoft Office - Promotions Manager - Documentation and Specification - Self-Managing - Analyzing Reports - Reports Generation - Microsoft Access - Program Management - Critical Thinking - Decision-Making - Online Marketing - Digital Marketing - Email Marketing - Direct Marketing - B2B Marketing - Multi-channel Marketing - Product Marketing • • • • • • Working directly with the Sr. Marketing Operations Manager Managing and overseeing the loading of data collected through outside marketing activities into our lead management system Supports operational processes and play an important role in maintaining marketing data integrity. Performs regular testing and quality monitoring within the Marketo marketing automation tool. Provides support for marketing program execution by ensuring integrity and functionality of landing pages and ensuring data quality for marketing database record. Assist in establishing and maintaining operational processes that ensure best practices in campaign and lead management. MARKETING AUTOMATION SPECIALIST Harte Hanks August 2016 – January 2018 • • • • • • • • • • Primary responsibilities are to work with the Campaign Managers to understand the campaign strategy. Create and execute in the Enterprise Marketing Management tool the automated marketing campaign workflow, implement and support targeted, multi-channel marketing campaigns using UNICA 9.1. Analyze campaign workflow behavior to drive real-time campaign optimizations and future campaign development. Implements campaign workflows, ensuring the appropriate target are in place to receive the best marketing messages at peak time in the most effective channels. Oversees testing, QA and troubleshooting of campaign workflows. Execute marketing campaigns to achieve program attendance goals. Target and segment customer data. Understand and implement complex data strategies. Adhere to strict and aggressive deadlines to meet the marketing schedule milestones. Evaluate client’s campaign strategies and redefine requirements to deliver optimal performance, to validate logic and meet overall business intent. DATABASE PRODUCTION COORDINATOR Solaire Resort and Casino August 2014 – August 2016 • Work closely with the Database Manager to plan and execute Direct Marketing campaigns • Manage Database using various database tools • Extracts data using IBM Showcase Query • Creating Kiosk Casino Promotions using HALO Promotions Manager Production • Creating and applying the relevant bonus offers using the internal system tool • Develop Database Marketing Strategy for acquisition, retention and reactivation of casino players • Continual improvement of the process and procedures for DM campaign execution • Ownership and Management of Electronic Direct Mail and Short Message Service broadcast system • Managing the content and the deployment of digital signage within the casino • Building post campaign summary reports and analyzing campaign's effectiveness • Test application software (QA and Production) and reports issues with documentation • Interacts with the application vendor for the enhancement of the application • Creates Business Requirements Document (BRD) • Verifies data for accuracy and completeness • Develops and maintains complex databases and files • Investigates discrepancies in files and reconciles differences • Monitor accounts and process paperwork • Prepares Quality Overviews/Manual • Maintain incoming and out coming record documents • Create response reports for the Department head Maria Kristine Espenida BS Computer Engineering --Educational Background Bachelor of Science in Computer Engineering Rizal Technological University June 2009 to May 2014 Some facts about me 25 years old Loves reading novels A big fan of Korean drama Frustrated musician and singer Loves to cook and eat Wanna be traveller PERSONAL REFERENCES Anthony Veloso Former Manager Okada- Benson Cleofas Former Manager Payless Shoesource- Nea Tuazon Former Team Lead/Supervisor Harte Hanks- I hereby certify that the above information is true to the best of my knowledge.