Maria Kristine Espenida

Here is the summary of my professional experiences. The detailed version is in the attached CV.

Marketing QA Analyst at Genesys Telecommunications Lab Inc

• My day to day task includes handling and managing all the data loader to our system. It also includes ensuring the quality of the information of all the leads/contacts. I am also in-charge of establishing and maintaining operational processes that ensures best practices in campaign and lead management.
• Major tools that I am using to perform my duties are:
• Marketo - Marketing Automation platform mainly use for email campaigns, data loading, Lead scoring and lead segmentation
• Salesforce - Serves as our CRM, all the data loaded in Marketo will be synced to salesforce. Reports creation and lead routing are also processed here.
• Clarizen - A project management tool that helps me track all the projects/requests that I am handling.
• Intranet - Internal company portal

Marketing Automation Specialist at Harte Hanks Philippines

• I am part of Marketing Operations team supporting IBM clients. My major responsibility includes campaign strategy based on the goal of the campaign manager. I also implement workflow to ensure proper targeting and segmentation of audience. I am also in-charge of creating and executing the email communication based on the targeted audience. It's also my job to ensure the quality and integrity of the data in our system.
• Major tools that I used to perform my duties are:
• EMM (UNICA) 9.1 - Marketing Automation platform use for workflow implementation, audience segmentation and email campaigns.
• ODS - mainly used for data analysis and data extraction

Database Production Coordinator at Solaire Resort and Casino

• I am part of Strategic Marketing team reporting directly to the vice president of Casino Marketing. My main role includes database management, sending SMS and email communications to the patrons using web app tools. Data segmentation and targeting, reports creation and data quality and integrity.
• Major tools includes:
• Promotexter - A web application used for SMS and Email communication.
• ACSC, MS Access, MS Excel, IBM Showcase query - For data management, data extraction and data analysis.
• HALO Promotions Manager - Use for setting up a promotion in Kiosk.

I'll be happy to discuss this further. You may find my contact details in my profile.

Thank you and looking forward to work with you.