Maria

Maria Virginia Ayala Villegas (- / (- Cali, Colombia / Mobility: National and International- Professional Profile Professional in Communication with high level of English and a Master's degree in Digital Marketing and E-commerce. I have over 5 years of work experience in service sector companies, advertising agencies, digital marketing, and e-commerce platforms, holding coordination roles in marketing, sales, post-sales, and customer service areas. My experience focuses on directing project development, including designing marketing strategies (both traditional and digital) and leading their implementation by managing relationships with clients and the team, ensuring the fulfillment of agreed-upon service commitments. Additionally, I excel in creating concepts, brands, and products, structuring strategies to drive positioning, growth, and market research to identify business opportunities. I have led the implementation of customer loyalty plans and post-sales strategies to maintain relationships with clients, as well as plans for recovering inactive clients. Through my ability to communicate with various individuals within and outside the organization, I generate synergies and establish alliances that promote goal achievement. My observation and listening skills facilitate the identification of customer needs and expectations, allowing me to develop strategies that satisfy them, build trust, and identify opportunities that others may overlook. With my organizational skills in managing activities, people, and processes, I optimize available resources by prioritizing opportunities. Work Experience Bavul March 2019 / Present Entrepreneurship dedicated to the design and marketing of bags, cases, among other items. Marketing, Sales, and Administrative Leader. Responsible for directing product design, marketing, and communication processes, defining 360 strategies for promotion and entering new markets, ensuring business growth and sustainability. Also in charge of sourcing, managing, and supervising suppliers. Achievements • Structured and developed the business model, including defining commercial, marketing, cost, and pricing strategies for the launch of the new brand, participating in various events and fairs, strengthening referral strategies, and exceeding sales targets. Ziel March 2022/ Present (Freelance) Company dedicated to developing applications, websites, and other digital and technology services, including technical support and maintenance. Account Executive/Internal and External Communication. Responsible for managing the company's key accounts, ensuring the fulfillment of service agreements through project leadership, from strategy creation to implementation, and creating content for the company's social media. Achievements • Managed and established strategic alliances with different suppliers, expanding the agency's product and service portfolio. D-side February 2021/December 2021 Digital Marketing Agency. Account Executive. Responsible for managing the company's key accounts, ensuring the fulfillment of service agreements by defining and leading the flow of activities and different teams, maintaining real-time communication with clients to provide timely responses to their requirements and needs. Achievements • Participated in building and developing a skincare brand, from conception to launch, coordinating project activities and continuously monitoring deliverables, achieving customer loyalty and exceeding expectations. Ziel October 2018/January 2021 Company dedicated to creating applications, websites, and other services related to the digital and technology world, including technical support and maintenance. Account Executive. Responsible for managing the company's promotional product portfolio, ensuring profitable business opening, growth, and sustainability. Achievements • Led the implementation of strategies for the promotional product line, contributing to market expansion. Grupo Carval May 2017/September 2018 Group composed of 6 companies: Carval, Pharmetique, Research Pharmaceutical, Procoval, Bioart, and Porcival. Also, it has other companies through a portfolio of alliances: Bionutrec and La Vital. Assistant to Corporate Affairs. Responsible for collecting and consolidating information from each group company to facilitate the design and implementation of corporate communication strategies for dissemination on various media (website and social networks). Also, participated in organizing and executing corporate events. Achievements • Led the collection of information from each company within Grupo Carval to unify communication for implementing digital marketing strategies and publishing on the website and social networks. GPStrategy February 2016/August 2016 Company dedicated to developing Business Intelligence and Business Analytics models, facilitating information analysis for decision-making, accompanied by strategic consulting services. Marketing Coordinator (University Internship). In charge of executing all marketing-related tasks, organizing events (workshops), overseeing the creation of graphic pieces, and responsible for posting on social networks. Education Master in Digital Marketing and E-commerce. OBS Business School / Universitat de Barcelona. 2021 Communicator. Pontificia Universidad Javeriana Cali. 2016 Other Studies Global Design. Instituto Europeo de Diseño (IED). Barcelona, Spain. 2011 Languages Advanced English. Colegio Bolivar. Cali, 2010 Basic Italian. Scuola Michelangelo. Florence, 2010.