Maria Clara Villa

I am a passionate marketing professional with over four years of experience in influencer marketing and digital strategy, specializing in B2C brands. My expertise lies in driving brand growth through innovative influencer programs, creative content development, and data-driven strategies. I have a proven track record of managing influencer partnerships, overseeing paid UGC campaigns, and leading Amazon influencer programs with a focus on maximizing ROI and brand impact.

During my career, I have successfully collaborated with over 200 influencers and content creators, managing every aspect of campaigns from sourcing talent to analyzing KPIs. My approach to influencer management is to focus on creating content that aligns with the brand values and audience needs. I am particularly skilled at negotiating contracts and navigating the delicate balance between creative freedom and brand alignment, ensuring that each partnership yields the best possible outcomes.

I have strong project management skills, with the ability to manage multiple campaigns simultaneously while being organized with each influencer partnership detail. My experience includes managing monthly budgets of $30,000, optimizing content strategies, and driving social media engagement across various platforms. I use data insights to refine strategies, making sure that every marketing dollar is spent wisely to achieve measurable results.

I bring a collaborative and inclusive approach to my work, valuing open communication and diverse perspectives. I believe in fostering a positive, growth-oriented environment where team members feel empowered to share ideas and contribute to our collective success.

In addition to my professional experience, I am currently pursuing a Master’s in Digital Marketing and E-commerce, which has further sharpened my skills in content strategy, SEO, and digital analytics. I am passionate about staying at the forefront of marketing trends and continuously learning new techniques to drive brand success.

With my expertise in influencer marketing, content creation, and digital strategy, I am excited about the opportunity to bring fresh perspectives and impactful marketing initiatives to your team. I am eager to contribute my skills and experience to enhance brand presence, drive engagement, and achieve outstanding results.