Margot Van Der Merwe

Margot van der Merwe Digital Marketing Project Manager Contact - Summary As a experienced Digital Marketing Project Manager, I bring comprehensive expertise across the entire project lifecycle. My career highlights include achieving $5.4 million - in cost-per-event (CPE) savings within the healthcare sector and driving $8 million in www.linkedin.com/in/margotvan-der-merwe revenue through impactful marketing initiatives in the consumer goods industry. Somerset West, Western Cape execute digital campaigns, content strategies, and cost-optimization programs. I am Currently serving in a mid-senior capacity, I excel at leading cross-functional teams to passionate about delivering innovative, results-driven solutions that meet deadlines, maximize budgets, and create meaningful, measurable impacts on businesses and their audiences. Skills Professional: Project Management: Scope Education Eldoraigne High School | -) National Senior Certificate (NQF 5) Management, Budget Tracking, North-West University | -) Stakeholder Management, Bachelor of Commerce in Business Sciences with Business Management (Cum laude GPA 3.7) (NQF 7) Communication, Resource Utilization, Risk Management, Planning, Delegation North-West University | (2023) and Execution. Bachelor of Commerce Honours in Business Management (Cum laude GPA 3.7) (NQF 8) Team Leadership: Cross-functional Collaboration, Delegation, Conflict Resolution, Performance Monitoring, Task Prioritization, Team Motivation. Work Experience Administrative Assistant | Jun-Feb -) GoodBuyCar division of Virtual Drive, South-Africa Strategic Planning: Market Research, Supported daily operations for a dynamic early-stage reversed car marketplace. KPI Tracking, Forecasting, Risk Managed data entry, consulted with clients and handled dministrative tasks for smooth Assessment, Process Improvement, and operations and rapid growth. Data reporting. Utilized marketing efforts to ensure streamlined processes and support expansion. Technical: Project Management Tools: Trello, Microsoft Project, Asana, Monday.com, Slack, ClickUp, PPO and Basecamp Project Methodologies: Agile, Scrum, Waterfall and Kanban. Tender Management: Passport360, Marketing Coordinator | Mar-Feb -) ProjectCentric, United States Led marketing initiatives for a start-up project management consultancy. Implemented strategies to enhance brand visibility and drive lead generation. Streamlined digital marketing efforts, contributing to notable company growth. Project Administrator | Mar-Sep (2024) ProjectLink, South-Africa Assisted four project managers with daily admin project-related tasks. ScNet and Fusion. Monitored project progress, tracked deliverables, and reported on key milestones. E-commerce Platforms: Shopify Supported by updating the project depository, holding meeting minutes, conducting budget E-mail Marketing: Klaviyo and tracking and reporting to the PMO. MailChimp Prepared weekly and monthly project presentations for the Steering Committee. Social Media Platforms: Tiktok, LinkedIn, Instagram, Meta,and Youtube. Digital Marketing Project Manager | Oct 2024-Jan (2025) Bestself Co, United States SEM and SEO Management: Google Ads, Managed marketing efforts for a fast-growing start-up, including emails, blogs, Meta and Google Analytics, SemRush and Google campaigns and organic social media, ensuring timely execution to support growth. BuzzSumo. Coordinated back and front-end website development, BFCM, and campaign deliverables, Content Design: Frame.io, Canva, Adobe ensuring quality control. Illustrator, ProCreate, SketchUp and Created project plans, maintained repositories, and led check-ins and status meetings to Figma. ensure team alignment, risk mitigation and smooth execution. Personal Certifications Strengths: Stukent | (2023) Diligence Determination Resillience Loyal Adaptable Digital Marketing Simplilearn (Skill Up) | (2023) Introduction to SQL Project Management Institute (PMI) | (2023) Fundamentals of Predictive Project Management Interpersonal Skills Great Learning | (2023) Weaknesses: Perfectionist Direct Impatient Stubborn Languages Afrikaans (Native) English (Professional) Interests Travelling Exercising Cultures Organising Interior Design Fashion Awards Academic Merit Bursary from NWU -) Golden Key Honour Society Student -) Hult Prize International Semi Finalist (Sustainable Fashion) (2024) Proud of Proud to forge a non-traditional path by working with international clients. Waterfall Model Methodology Great Learning | (2024) Agile and Scrum Methodology ProjectLink | (2024) Microsoft Project Professional E-Learning Course Key Project Achievements NWU TrashTroopers Municipal Clean-up Event - Project Manager (Jan-Oct 2023) Organized a community park clean-up to address municipal neglect, securing partnerships with 10 local sponsors. NWU SANBS Blood Donation Day - Project Manager (Sep-Nov 2023) Orchestrated volunteer management for a successful blood donation event, increasing student donors by 10%, significantly surpassing the typical 1% donor rate. NWU CentralPerk Restaurant - Project Leader (Jan-Jun 2023) Developed and executed a marketing plan for CentralPerk Potchefstroom Restaurant's market entry, resulted in 20% increased sales in food. NWU Denny’s Mushrooms Hult Prize - Project Manager (Jan-Nov 2023) Pioneered the development of sustainable mushroom leather shoes, a step towards promoting sustainability in the fast fashion sector. Managed to compete at Hult Prize and were semi-finalists. ProjectCentric Marketing campaign - Marketing Coordinator (Feb 2023 - Feb 2024) Directed a successful digital marketing campaign, leveraging social media, email marketing, and content strategies, resulting in a 30% increase in website traffic and a 20% growth in international leads. Netcare Clinical Efficiency Programme - Project Administrator (May-Sep 2024) Supported four Project Managers in executing a strategic initiative at Netcare, South Africa’s leading private healthcare provider, to reduce event costs. Successfully achieved $5.4 million in savings on ethical and surgical costs. Managed eight concurrent projects, ensuring strict budget adherence and maintaining comprehensive project documentation reported to the director of systems integration and PMO. 2024 BFCM - Digital Marketing Project Manager (Oct 2024-Jan 2025) Led the Black Friday/Cyber Monday (BFCM) strategy for Bestself Co, generating $8 million in revenue. Managed a comprehensive marketing strategy, including email campaigns, paid ads, and new product bundle launches, overseeing a international team of 11 members across eight projects to ensure on-time delivery and scope adherence. Role Phone Number Clarise Mostert NWU Project Management Professor +27 - Werner Meyer ProjectLink | Director +27 - Nicolaas Smith ProjectLink | PMO Manager +27 - Wilma Mostert Netcare | PMO Manager +27 - References