Margaret Morolayo

MARGARET MOROLAYO Sales Support Specialist | Lead Generation Specialist - |-| Lagos, Nigeria | LinkedIn PROFESSIONAL SUMMARY Results-oriented sales and lead generation specialist with 4+ years of experience exceeding targets and implementing strategic initiatives that drive business growth. Adept at leveraging CRMs and communication skills to build strong relationships and close deals. Recognized for consistent sales wins, process improvements, and fostering a collaborative environment. Seeking a dynamic role to leverage expertise and propel exceptional sales success. AREAS OF EXPERTISE ● Business development ● Cold Calling ● Salesforce and Outreach ● Account Management ● Appointment Scheduling ● HubSpot & CRM tools ● Problem-solving ● Prospecting ● Sales Automation KEY ACHIEVEMENTS Quantifiable Results: Consistently exceeded monthly sales targets and increased lead conversion rates by up to 35% through strategic lead nurturing programs. Process Improvement: Spearheaded CRM optimization projects, resulting in a 30% reduction in response times and improved customer satisfaction scores. Implemented a comprehensive appointment scheduling system, leading to a 40% increase in successful meetings. Trained sales support specialists, achieving a 20% increase in team productivity. Customer Focus: Enhanced customer experience through process improvements, leading to a 28% increase in customer retention in multiple roles. Provided exceptional service via various channels, consistently exceeding customer satisfaction ratings. EXPERIENCE Fairmoney Microfinance Bank Sales Support Specialist February 2023 - Present ● Utilized Salesforce and Outreach to streamline prospecting, follow-up, and close deals, achieving a 35% increase in lead conversion rates. ● Implemented a comprehensive appointment scheduling system, resulting in a 40% increase in successful meetings. ● Enhanced customer experience through process improvements, leading to a 20% increase in customer retention. ● Identified and capitalized on new business opportunities, contributing to a 25% increase in sales revenue. Ultim Credit International Account Executive August 2021 - January 2023 ● Exceeded monthly sales quotas by 30% through strategic lead generation and business ● ● ● ● development initiatives. Increased qualified leads by 50% through a targeted cold calling campaign. Utilized Salesforce to manage leads and streamline the sales process, improving overall efficiency by 25%. Secured appointments with over 200 prospective clients, leading to a significant increase in closed deals. Recognized as a top performer for exceeding revenue targets and repeat transactions (May, July, August 2022). Davis Exotic Homes Limited Customer Support Executive January 2021 - June 2021 ● Responsible for the timely and accurate processing of customer emails, phone calls and walk-in enquiries ensuring high level of satisfaction. ● Help build a community of happy customers by giving advice on products, potential drawbacks and consistent support when needed. ● Managed client account performance against agreed milestones and provided timely feedback to sales to ensure that all client needs were addressed and exceeded. ● Manage customer accounts and achieved a 22% increase in customer response rate within the first quarter of operation. Swiss Pharma Nigeria (Swipha) Sales & Marketing Specialist April 2019 - December 2020 ● Created a strong brand image and ethos through the active involvement in highly effective promotional campaigns, driving an overall increase in profitability for the company. ● Achieved a 13% increase in brand awareness on a quarterly basis as well distribution with a penetration rate of 85%. EDUCATION Osun State University - Osun State, Nigeria Bachelor of Arts, Communication Studies (2018) ADDITIONAL SKILLS LinkedIn Sales Navigator , Advanced Microsoft Excel, Advanced Microsoft Word, Salesforce, Outreach, HubSpot, Calendly, Apollo, Microsoft Teams and Zoom