Marcio Rogério Fuzzato

Marcio R. Fuzzato Rua José do Patrocínio, 645/42 São Paulo, SP,--br.linkedin.com/in/marciofuzzato Summary +20 Years’ experience through B2B/B2C segments and high-level skills in designing and implementing strategic marketing & communication plans. Ability to structure, develop and work with teams, excellent communication and negotiation skills with a business oriented mind. Hands-on, problem solver. Direct experience with pulp and paper, electronics, health & care and logistics sectors, among others. Interested in collaborative teams. Main Activities: Brand management, Digital Marketing (Inbound Marketing certified professional: PPC, SEO, Social Media, Display, Content Marketing, Demand Generation and Marketing Automation), ATL & BTL (POP, Activation), PR, Market Insights and Trade Marketing, designing and implementing strategies to increase traffic, sales and revenue. Old and still valid & important competitive analysis, marketing plan & budget. Experience Partner - Marketing2Go - (Inbound Marketing, Advertising, Promotion) - 02/2004 - Present Clients – Elemar, Química Anastácio, Verus SAP, Cosmoquímica, Diambra, Meermagen, KTFocus, Epet, Franguex, Mectubo, JRC, 7A+, Guia Business Media, Compixel, among others. Marketing Strategy, Inbound Marketing, Advertising (on/offline), Promotional and all other related activities. Key responsibilities includes Brand, Digital Marketing (PPC, SEO, Social Media, Display), ATL & BTL, PR, Market Insights and Trade Marketing, defining strategies to increase site traffic and revenue. Partner – Marketing2Go / 2getmarketing2go - (Demand Generation) - 02/2011 - Present Clients – Tecmach, Microware, TRR Securitas, AD-Digital, Viewit Mobile, Sybase (SAP), Kroton, On Telecom. Digital Marketing (Inbound Marketing - PPC, SEO, Social Media, Display, Content Marketing, Demand Generation and Marketing Automation) plan, implementation and support. Lead management - generation/capturing, nurturing, conversion, brand activation, product launch, events, CRM. Marketing Manager - TNT Logistics - (Logistics and Supply Chain) - 06/2005 - 06/2006 Marketing and Communication planning and implementation (budget, reporting) - all activities related but not limited to brand development and awareness, positioning strategy, advertising / relationship / retention campaigns – concept development and implementation, research (internal/market/mood/customer satisfaction), PR & advertising interface and others. MKT Assistant / Supervisor - Klabin Igaras - 08/98 - 03/01, Sharp/ Kimberly Clark - 06/96 – 06/98 Supporting the MKT area - strategy, sales, planning, trade shows, events, communication, research, internet, print ads, promotional material and others. Education IMU - Inbound Marketing University - Inbound Marketing – Online Graduation - 2008 FGV Fundação Getúlio Vargas - PEC, Accounting - 1999 ESPM Escola Superior de Propaganda e Marketing - Post grad - Communication – 1997 Universidade Paulista – UNIP - Bachelor, Marketing - 1995 Languages Portuguese - Native speaker English - Full professional proficiency Spanish - Elementary proficiency Other Courses Google Analytics - Basic - 2011 SEO – Mestre SEO - 2010 Corel Draw / Photoshop - Basic - 2010 Negociação Consultiva – Alberto Couto Coaching - 2007 Audit - Arthur Andersen S/C – Chicago, 1996