Marcela Torrente

PROFESSIONAL PROFILE Marcela Torrente J. INDUSTRIAL ENGINEER INFORMATION --Bogotá, Colombia www.linkedin.com/in/Marcel aTorrente Industrial Engineer with a post graduate degree in Business Administration, International Certification in payment methods from Instituto Technologic de Monterrey, Certification AMV 2012 valid to date and Diplomat in Stock Exchange and Capital Markets, with a good level of relationship between competencies and demonstrable results in the creation of first-rate network, generation and closing of businesses in the financial sector, private business and government in Colombia and other businesses in Latin America including countries such as Chile, Guatemala, Costa Rica and Ecuador. With more than fifteen years of experience in the financial sector and services in executive positions in commercial and administrative areas. Ability to provide comprehensive view of the market, trends contributing to the design and implementation of effective strategies to achieve results. Demonstrated leadership and commercial competencies, collaborative approach, sense of commitment, discipline, responsibility, conflict management and resolutions, and effectiveness in managing financial resources, always focused on achieving excellent relationships and ensuring a positive customer experience. WORK EXPERIENCE Gennius Fintech & Insurtech 2015 a la fecha • EDUCATION • • Payment Methods international certification Instituto Tecnológico de Monterrey Bogotá - June 2013 • Stock Exchange and capital markets diplomat Asobursatil Bogotá - August 2009 • Business Administration Especialization Universidad del Rosario Bogotá - April 1993 • Bachelor in Industrial Engeneer Universidad del Norte Barranquilla - 1989 • • • • • • • Head of LAC Business Development Regional Business Development Manager Regional Product Marketing Manager In charge of leading negotiations for the “My Rewards” Loyalty Program, created in collaboration with Visa as part of a co-creation project aimed at credit and debit card issuers. My role involves comprehensive process management, from the conception of the program to its implementation, ensuring successful agreements with the Clients. Build a digital strategy implementing solutions tailored for the clients of the region in Basic Assistance products, nationally and internationally, Marketplace, Travel Platform Integrated with a Payment Button tailored for credit and debit card clients and franchises of the banks and merchants. Define the product plan that includes the business model definition for each product, profitability, pricing strategies, distribution, and promotion. Training and managing the sales force of the products highlighting the value proposal, price, competition, and features of the product for the business in retail and on lines merchants, payment button, Gateway, and aggregator. Presentation and Sales of My Rewards Loyalty Program in Colombia, Latam, Central America and Caribbean developed and co-created with Visa. Implementation the products of Miles as a Comprehensive Model for Banks (mobile apps to obtain products and services around assistance coverage). Guarantee an excellent and consistent client experience in every interaction channel with the company. Add up value to the products and services of the company with an outstanding client service. Guarantee the efficient combination in the use of the company’s physical and digital channels. Achievements: • • • Business closure with two clients in the region leaders in the process implementation, closing and integration of the payment button with more than 500 merchants. Business closure of the Integrated model with the entire product platform of 6 banks in Colombia. Leader &. Development of the Loyalty Program Relationship Model in LAC: 22 Banks, POS: $86M and +1M transactions to date Credibanco Servicios Financieros Agosto 2010 a Junio 2015 Key Skills Sales Manager Issuer Processing Commercial Manager Consultant Credibanco Financial Services • Client Relationship Managment • Leadership and Change Managment • Team Leadership • Communications skills • Decision Making • Attention to Detail • Commercial Relationship Managment • Languages Agosto 2010 a Junio 2015 • • • • • • • Spanish Native proficiency • English – Intermediate proficiency Sales Manager Manager Of Issuer Processing Consultant Development of commercialization of the payment methods with 21 enterprises from the financial sector and 12 enterprises from government and private sector being in charge of the internationalization of the company. Definition of the service model for clients in the finance and private sector of the commercial management. Guarantee the optimization of the interactions with clients through the different channels of Credibanco. Add up value in expertise to the products and services of Credibanco. Responsible of Credibanco’s internationalization through the product of issuer processing of cards in Central and South America, implementation of business software in methods of payment in Credibanco. Consulting for the choice of a software in payment means of a provider alliance with Credibanco for the setting up of a processor in outsourcing of methods of payment, validation of the software’s functionalities, market investigations to quantify the opportunities of the market and the product placement, evaluation of the competition and business case. Analysis about the opportunities of Credibanco to participate in the tender of the program “Familias en Acción” of the National Government. Achievements: • • • • • • Responsible in the fulfillment of goals of USD$ 31 M in revenues per year. Conformation in the commercial team aimed at customer relations with a focus on consultative sales. Maintain strengthening customer relations. Processing Alliance with Tecnocom in Outsourcing for Clients (Banks, Retails). Internationalization of the Payment Software in Central America and Latam. Businesses closure with 6 Banks in Colombia and Chile. Assenda S.A. Una empresa de Carvajal S.A. Project Manager: Financial Vertical Diciembre 2008 – Agosto 2010 Responsible for sales and Implementation of BPO solutions in the financial sector. Develop business opportunities, find solutions that add value, design fidelity strategies and build Project management activities. Achievements: • Management of Key customer accounts. Responsible for $10 M “Familias en Acción” program revenue. Planners Financial Planner - Freelance Skandia, Global Education, Royal and Sun Alliance & Cias de Seguros authorized brokers. Inversora Pichincha S.A. today Banco Pichincha 1994 - 2000 Banco Colpatria 1994 Sociedad Administradora de Fondos de Pensiones Colpatria Credit Card Product Manager Branch Manager Miami Representative Office in Colombia Mastercard & Visa Operations and Product Sales Manager Sales Director 1992 Banco Colpatria- Modernization and methods Analyst