Marcela Torrente

Professional with over 15 years of experience in the financial, banking, and services sectors, with a strong focus on payment solutions, digital platforms, and loyalty programs. Proven expertise in leading strategic projects with banks, franchises, merchants, and tech platforms across Colombia and Latin America.

Key Responsibilities:

• Business development in banking, fintech, and insurtech, specializing in digital payments, payment buttons, marketplaces, and benefit platforms.
• Implementation and leadership of a loyalty program deployed in more than 22 banks across the region.
• Negotiation and closure of strategic alliances with financial institutions, issuers, and acquirers.
• Design of business models, product strategy definition, and commercial leadership across physical and digital channels.
• Training and management of commercial teams, promoting high-value solutions for banking and retail clients.