Manu Srivastava

MANU SRIVASTAVA- Street NW, Calgary, Canada | -- www.linkedin.com/in/ca-manu SUMMARY OF QUALIFICATIONS • • • • • • • • • Automobile Dealership Management- Managed the financial and operational performance of more than 70 automobile dealers for brands such as General Motors-Chevrolet, Hyundai and Fiat – Chrysler and implemented strong systems and processes, SOPs to ensure customer satisfaction and dealer profitability. Performance Analysis- Enhanced dealer performance and KPIs by identifying operational inefficiencies, analyzing root causes and refining processes. Strategic Planning – Developed and executed annual business plan that strengthened KRAs, productivity, growth and profitability. Entrepreneurial Drive- Established 12 new and viable dealer network to ensure customer reach and retention. Team Leadership - Led Hyundai Regional team to achieve the best JD Power Customer Satisfaction Index (CSI) ranking in 2014 (3rd rank, previous rank: 10th), highest ever growth recorded. Human Resource Management- Guided, trained and motivated human resources using industry benchmark salary and incentive structures as well as collaborative work environment. Sales- Instrumented in complete turnaround of below par sales of automobile spare parts. Instituted higher accountability and implemented effective inventory policy to improve turnover ratio and increase spare parts business with more than 130% sales target achievement. Product Positioning & Branding- Spearheaded marketing campaigns such as Car Mileage Rally, Customer Meets, Sales & Service camps to promote product visibility that revitalized the declining revenue and led to increase in business growth by more than 50% YOY. Marketing & Promotions- Conceptualized and developed radio jingles, newspaper ads, promotional letters and catalog to boost sales and revenue. Core Competencies also include: • Client Management • Project Management • Negotiations • Operation Management • Product Training • Inventory Management WORK EXPERIENCE Zonal Area Manager, General Motor India, Mumbai August 2015-July 2018 • Improved Service Absorption from 65% to 100% to ensure high profitability and growth in dealer business by more than 50% YOY. • Evaluated the Spare Parts operations to establish FMS (Fast, Moving & Slow) model- Leading Area Manager for West region parts business in 2016 (CAD 37.17 Million / INR 204 Million) & 2017 (CAD 41 Million / INR 225 Million) • Mentored a dealer to effectively enhance its KPIs and win the ‘Dealer Enhancement Program’ consecutively in 2016 and 2017. • Strategized and implemented action plan to improve Field Action from 20% Missed campaigns to 2%. • Developed strategies to recall lost customers -Leading Area Manager for West region in Service Camp (Consecutive Three Times) • Encouraged and guided dealers to retail Road Side Assistance (RSA) for customer retention and achieved highest sales numbers Pan India in 2016 (850) WORK EXPERIENCE • • • • • Area Parts & Service Manager, Hyundai Motor India, Pune August 2011-August 2015 Analyzed the nature of customer concerns and formulated plans to reduce the complaint ratio from 7.5 to less than 3. Promoted to the position of Regional CSI Coordinator. Strategized action plans to improve customer retention from 70% to 95% that led to higher customer turn up and dealer earning. Initiated Mega Customer Meet in West region. Generated 180 sales conversions and enhanced customer retention through the newly brand loyalty program launched during the meet. Streamlined dealer systems/processes to deliver the best CSI results of Goa with 860 Score. Attained the position of top 10 Hyundai Area Managers in 2012. Guided dealers to implement Quick Service (120 Mins), resulting in high efficiency and revenue. Senior Executive, Fiat Chrysler Automobile India, Pune July 2009-August 2011 • Led the prelaunch activities of Fiat Linea T-Jet. Ensured timely readiness at 150 dealer networks. • Analyzed field failure data and ensured trigger for modification in design and parts quality. Initiative resulted in 70% reduction in most repetitive complaints. • Managed Service Planning department on individual basis, awarded as most outstanding employee of After Sales. • Restructured the spare parts logistic operations to streamline inventory management. Fill rate improved from 93% to 98%. • Drove the ‘Go Digital’ initiative and developed the digital version of service manuals to enhance shop floor operations productivity. EDUCATION • MBA: University of Calgary, AB, Canada Expected year of completion April 2020 • Bachelor of Technology, National Institute of Technology Rourkela, India July 2005-May 2009 • Specialization: Mechanical Engineering, CGPA: 8.33 (Honors) ACHIEVEMENTS • Awarded 1st position at ‘Fresh & Fast’, an entrepreneurial case competition that aligned resolution of social issues with innovation, in Calgary. • Delivered strategic case solutions to PepsiCo Food Western Canada on two key issues of commoditized products and, strengthening of market share in E-Commerce segment. • Secured 96th position (Silver medal) in state level Math Olympiad and meritorious position in Chemistry Olympiad, in India. EXTRACURRICULAR & VOLUNTEER WORK • • • • • • Managed Rotaract Club of NIT Rourkela as President – Organized blood donation camps and educational activities for under privileged. Organized funds for ‘Old Age Home’. Led National Service Scheme in NIT Rourkela – Arranged social events and encouraged colleagues to drive the ‘Tree Plantation’ Campaign. Successfully planted more than 200 trees under the initiative. Executed ‘Pollution Under Check Camps’ to limit the carbon emissions of more than 1500 vehicles. Managed ‘Chevrolet National Road Safety Week’ to spread awareness on road safety and driving habits. Led the ‘Health Care’ initiative of Hyundai Motor to promote preventive health care and sanitation. Travelled across the nation to explore the beauty and cuisine of ‘Incredible India’.